With the continuous advancement of technology and development, people's lifestyles have also undergone many changes. Before, everyone had to go to the mall or store to buy everything, but now you only need to open the mobile app to place an order, and everything can be delivered to your door. The same way sellers sell goods has also changed a lot, from store counters, to online store sales, and now the most popular live streaming platform, sellers have more sales channels, and buyers have more Shopping options.
What is live streaming
Live delivery of goods refers to the use of live broadcast technology to provide new service methods for close-range product display, consultation and reply, and shopping guide through some Internet platforms, or to open a live broadcast room by the store itself, or a collection of professional anchors for promotion.
At present, there are generally two ways to bring goods live:
The first type: find celebrities or internet celebrities to bring goods.
The second type: The merchant builds its own live broadcast room and builds its own live broadcast room from scratch for live broadcast.
No matter which kind of live broadcast method, there are very high requirements for the live broadcast room, because when many people are online at the same time, there must be no jams or delays, and the sound must be clearly transmitted to the users to ensure the live broadcast effect.
anyRTC live streaming solution, providing comprehensive technical service support
Faced with various problems with live streaming delivery, anyRTC proposed a live streaming delivery solution.
The core functions are as follows :
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Import external video sources
Introduce a designated network or local video source, embed it in the live broadcast, and the host and the audience can watch it together.
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Push to CDN
Server-side transcoding or local transcoding, docking with third-party CDN services, supporting rtmp.
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Video size stream
Support the host to send high-definition large stream and low-definition small stream at the same time.
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Custom window layout
The layout style, shape and size of the live video window can be customized and changed.
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Record
Support server-side recording, custom video layout, support audio and video recording separately.
Advantages :
1. Ultra-clear image quality
The video encoder is deeply integrated with the network, and the human vision is optimized for high-definition, low lag, no blurry, green, and black screens.
2. Low latency
Millisecond delay to ensure real-time multi-party calls. The call quality is much higher than the industry average.
3. Weak network support
Through nearby access, dynamic routing, packet loss retransmission, high-quality communication in a weak network is realized, and normal communication can still be achieved with 70% packet loss
4. The interface is open and flexible
The API interface has a high degree of openness; detailed functions can be customized; it can be flexibly connected to third-party pornography, beauty, AR and other services.
5. The process is not stuck
Optimized for leisure or sports scenes to ensure the synchronization and smoothness of audio and video.
6. Bit rate adaptive
The machine learning bandwidth prediction algorithm optimizes the bit rate according to the network conditions in real time, allowing the experience to take into account both image quality and fluency.
Conclusion
The popularity of live streaming this year is obvious to all, and more and more people have approved live streaming. At present, live streaming has become a favorite shopping method that everyone recognizes. There is still a long way to go for live delivery of goods, anyRTC will continue to pay attention to and improve its own technology to provide you with better services.
anyRTC Entrepreneurship Support Plan
From now on-December 30, 2020, the anyRTC Entrepreneurship Support Plan is officially launched. AnyRTC is committed to providing expert guidance and comprehensive support for technology, capital, and issuance to the entrepreneurial team, and one-stop solution to all problems from product initiation to launch. Help small and medium-sized enterprises to easily create explosive applications in the audio and video field.
For more information about the entrepreneurial support plan, please go to anyRTC official website:
anyRTC official website: https://www.anyrtc.i
