Enterprises are producing a large amount of operating data every day, which reflects the production and sales status of enterprises. Marketing analysis is to use various qualitative and quantitative methods on the basis of extensive collection of information to help management in decision-making and analysis, so as to better serve the marketing work.
Generally speaking, the marketing management analysis system includes the following basic requirements:
①Flexible and flexible report design, adapt to the report needs of various regions and situations, and can meet the needs of enterprises to quickly respond to the situation of the enterprise;
②The visual data presentation method helps the enterprise leadership to quickly interpret the report content;
③Diversified data analysis dimensions help companies discover the hidden meaning of data.
After the above is finished, let's start our actual combat:
(1) Company introduction:
The protagonist——Qingdao Highly Metal Co., Ltd. was established in 2004, located at No. 1626 Qingwei Road, Jimo City, Qingdao. It was jointly established by Qingdao Highly Holdings Co., Ltd. and Japan Metal One Co., Ltd., a Fortune 500 company, in May 2009. On the 18th, it was restructured into a joint stock limited company. The joint-stock company has a registered capital of 150 million yuan, and its main business is the development, production and distribution of home appliance parts, auto parts, micro and special motors, and motor parts; the development, design and manufacture of precision molds.
(2) Background of building enterprise marketing management and analysis platform:
The company's informatization construction is mainly SAP, but the defect is that it is inflexible in the presentation of reports and cannot meet the company's existing business needs. It is necessary to build a reporting system, that is, to fetch data from the database and generate reports for leaders to check and review. to analyze business conditions.
(3) Module planning of the marketing and management analysis platform:
1. Sales indicators of the head office
2. Multi-dimensional analysis of yield
3. Comprehensive analysis of the monthly output of the wire body
4. Comprehensive analysis of futures arrival
5. Analysis of the proportion of futures orders
6. Statistical analysis of futures orders
(4) Selection of software tools:
As mentioned above, the informatization construction of Highly Meida is mainly SAP, but the defect is that it is inflexible in the presentation of reports, so the report tool Fanruan finereport is selected which is easy to operate, has various display effects and has good technical services.
(5) Display of the achievements of the marketing management and analysis platform built by finereport:
1. Sales indicators of the joint stock company: real-time analysis and display combined with data charts
2. Multi-level form analysis of Midas achievement rate
3. Comprehensive analysis table of monthly output of wire body
4. Analysis and summary of the arrival of Meida futures
5. Analysis of the order ratio of Meida futures
6. Mita Futures Order Quantity Analysis Form
