The 2020 (sixteenth) Beijing International Automobile Exhibition, which has been highly anticipated by the majority of riders, finally kicked off as scheduled on September 26.
On the first day of the auto show, Great Wall Motors brought its four major vehicle brands, Haval, Euler, Great Wall Pickup and WEY, to the exhibition hall. The innovative multiple interactive experience has opened the eyes of many audiences. The scene suddenly burst into popularity and attracted attention. countless.
As a leader among Chinese auto brands, what innovative products has Great Wall Motor launched recently? What kind of surprises will these products bring to car owners? Through the interviews with two senior executives including Song Dongxian, Vice President of Great Wall Motor Technology, and Li Peng, Digital Executive Officer of Great Wall Motor’s Digitalization Center, I believe that it is not difficult for everyone to find the answers they want.
Established at 30, Great Wall Motors released three major technology brands
In recent years, the rapid development of emerging technologies such as cloud computing, big data, Internet of Things, artificial intelligence, and 5G has driven more and more traditional industries to embark on the road of digital transformation, and the automotive industry is no exception. New energy, Internet of Vehicles, smart cockpits, unmanned driving... all kinds of innovative technologies are dazzling, and a vigorous digital and intelligent transformation of automobiles is sweeping the world.
2020 coincides with the 30th anniversary of the founding of Great Wall Motors. The ancients have said that it is "Thirty years old". Then, what kind of innovations and breakthroughs have Great Wall Motors made in this great wave of changes in the automotive industry?
Song Dong, vice president of Great Wall Motors technology, first revealed to Quwei Technology that with its core technical strength of independent innovation, Great Wall Motors has set itself the ambitious goal of transforming itself from a Chinese automobile company to a global technology travel company in 2020, and has thus embarked on a renewal. Style change and upgrade. On July 20, 2020, Great Wall Motors officially announced the three major technology platforms of "Lemon", "Tank" and "Coffee Intelligence".
Among the three technology platforms, "Lemon" is positioned as a globalized high-intelligence modular technology platform, emphasizing the performance of vehicles and a more excellent body structure, so that the coordination, handling, and comfort of the vehicle are comprehensively improved; the "tank" is positioned as The global intelligent professional off-road platform is characterized by powerful power, intelligent off-road mode and ultimate off-road capability; "Coffee Smart" is the intelligent brand of Great Wall Motors' entire vehicle, covering intelligent cockpit, intelligent driving and intelligent electronic and electrical architecture. The intelligent system for future travel is also a digital engine that drives Great Wall Motor's transformation into a global technology travel company.
The Great Wall Motor's participation in the Beijing Auto Show with its four major vehicle brands can be said to be a "grand parade" of the latest achievements of its transformation and transformation.
Transformation and upgrading of a traditional automobile company
Why is Great Wall Motors transforming into a global technology travel company? Song Dong, vice president of technology at Great Wall Motors, first revealed to Quwei Technology that there are mainly the following reasons:
On the one hand, people's consumer life has been deeply affected by the era of mobile internet, but the automotive industry has high barriers. As early as a few years ago, we were accustomed to communicating with smartphones and 4G networks, but the automotive industry has not yet entered this era. However, consumer behavior has undergone such changes, and their travel methods have also undergone corresponding changes, so the automotive industry must make changes.
On the other hand, judging from the general situation of the automobile industry, the pressure from joint ventures and the impact of this year’s epidemic have forced Great Wall Motors to think deeply: Where is its core competitiveness? What is the future development direction? By reflecting on the past and looking to the future, Great Wall Motors believes that it must make changes, so it announced that it will transform from an automobile company into a global technology travel company.
"The three major technology platforms of lemon, tank, and coffee intelligence can be said to be the ballast of Great Wall Motors, and also the carrier of our transformation into a global technology travel company. At this auto show, you can see many models of the lemon platform. , Such as the Haval H6, the Euler cat series and the latest Haval First Love, etc., are all products from the lemon platform." Song Dongxian said, "Many models that you see today are fuel-powered, including the first one with 5G expansion. A capable fuel SUV, but Great Wall Motors will launch hybrid products in the future. Please look forward to it."
The first tank 300 model built on the tank platform and positioned in the off-road field also attracted countless spectators at this auto show. Three locks, tank turning, creeping mode, ATS all-terrain control system, intelligent switching of 9 driving modes...A variety of amazing hard-core off-road configurations have made many viewers hooked.
"At the Beijing Auto Show, many visitors were very interested in the smart cockpit display of the coffee smart platform on the WEY brand booth. However, as a future-oriented smart platform, the coffee smart will only be available on the WEY brand new models released at the end of this year. Will appear." Li Peng, digital executive of Great Wall Motor’s product digitalization center, revealed, "Starting from coffee intelligence, we mainly promote the concept of "dual intelligence integration", which perfectly combines intelligent driving technology and intelligent cockpit. It is not only to provide users with intelligent technology, but also more important. This is to allow users to feel the convenience brought by intelligent driving in the actual interaction process. The new generation of models equipped with this technology, like the intelligent cockpit, can grow and iterate. That is Said that in the future, our cars will establish a new relationship between people and cars with consumers: companionship and growth."
Create an open ecosystem and win a smart future
"The progress of the industry is always wave after wave. At present, Internet cars have been accepted by many people. This is also the reason why we released the coffee smart platform. We are accumulating smart products that enter the next stage. The main difference is There are three levels: interaction, ecology and AI. We need to achieve growth together. What Great Wall Motor wants to do is an open ecology, and in our car ecology, integrate the ecology of the mobile Internet, which will be the next An important change in one stage." When talking about the work focus of Great Wall Motors in the next stage, Li Peng revealed, "As a technology travel company, an open ecology and an open attitude are very important beliefs, so we are building a smart coffee platform At that time, it has been designed as a platform that can be shared with more people in the future."
Li Peng pointed out that in the PC Internet era, portals once dominated the world. Later, search engines like Google appeared because of information overload. From the PC Internet era to the mobile Internet era, APP carries not information but services. APP The traffic behind it is getting more and more expensive, and the commercial reason behind it is also because of service overload, consumers are increasingly reluctant to install new apps.
At this time, if auto companies use AI to integrate services in specific vertical scenarios and let services find people, then a brand new interaction model will be created. Therefore, in the view of Great Wall Motors, the most important point is AI, and interaction and ecology will be empowered by AI.
"The three points of interaction, ecology and AI will be the biggest difference between Great Wall Motors' next-generation products and other car brands, and it is also the leading point of Great Wall Motors. However, it is very difficult to achieve such a set of AI, because it is The integration of cloud and pipe ends. Today, whether it is an Internet car or a traditional car company, the capabilities in this area are still being constructed. However, Great Wall Motor's investment in this matter is very determined, capable, and basic. We We have found a way to overcome these difficulties and challenges.” Li Peng said, “Great Wall Motors is using the attitude of partners to build a strong and open ecosystem with other manufacturers, including building a technical architecture, overcoming technical problems, and finally moving towards a common win."