On September 17-18, 2020, the annual conference of Huaying Capital kicked off in Shanghai. In the keynote speech of "5G Era, Exploring New Directions for XR Applications", Sun Li, Chairman of Innovative Technology, said that the XR industry has experienced an industry cycle from peak to trough and is now ushering in a market recovery. With the rapid increase in the scale of 5G in the future, "5G+XR" will comprehensively change the way of human-computer interaction and be applied to more fields and scenarios, bringing more new experiences to consumers.
The following is the transcript of Sun Li's speech at the annual conference of Huaying Capital, edited by Huaying Capital, with deletions:
Through the cycle, the XR industry continues to pick up
Today I am very happy to share with you the topic of "XR Application in the 5G Era".
Let me talk about what XR is. XR is the abbreviation of Extended Reality, which means extended reality. It includes various "R" such as AR, VR, MR, etc.
In fact, people have heard a lot of the words AR and VR in the past few years, which were once overestimated by the market. But anything new will experience a process of falling from the peak and then slowly recovering. As the bubble bursts, the entire industry will return to a very good situation.
As a front-line practitioner in the industry, we will particularly clearly feel that the industry is now in a state of recovery.
Yingchuang Technology is a company that does XR. Last year, our MR product shipments were the world's first; this year, we also cooperated with major brands such as Skyworth and Hisense, and ODM was second in the world.
We now have a particularly good feeling. We used to look for business, but now we are basically looking for business. I believe that XR applications will develop better and better.
"5G+XR", changing the future of human-computer interaction
Next, let me share with you how our industry will develop in the 5G era.
According to relevant forecasts, in the next 5 years, the scale of 5G itself will gradually increase, which is an obvious trend.
Regarding the future development of 5G, I have repeatedly predicted that in the future, the entire XR will cooperate with 5G to change the way of human-computer interaction. Why do you say that? Because if you buy mobile phones or computers now, they pay more attention to their configuration, but in the future, with the combination of 5G and XR, maybe you only need to rent a computer.
Because by then everyone only needs to wear a pair of glasses and connect to the cloud through 5G, and all kinds of work needs can be achieved. So in the future, cloud servers will change the way we use and process information.
Multi-scenario application, technology experience at your fingertips
Speaking of the connection between glasses and remote cloud, there are actually many application fields and application methods.
Such as the application in the field of education. Education is a very large business field. If the 5G era comes, combined with XR glasses, it can truly achieve remote seamless sharing and solve the uneven phenomenon of many educational resources. Last year, we and China Mobile jointly held a 5G+MR holographic public class in seven schools in four places. We used 5G technology to directly transmit the teacher’s image to the counterpart poverty alleviation school in remote areas like Liangshan Prefecture, so that students can see the development. Famous teachers in the city give lectures. This has produced a very good social effect. Now many schools will use this mixed reality technology.
Holographic conferences are also a hot topic recently. Now as long as we wear XR glasses in the case of a 5G network, we can see the object you want to collaborate with. I believe that in future conferences like today, everyone only needs to wear glasses to participate in the conference together.
Similarly, the game is also a very large scene, not only XR games. For example, this morning at the Facebook (Facebook) press conference announced two very important data. The first is the retention of consumer XR glasses. Facebook has sold 3 million VR devices, and monthly active users are close to 2 million. This is a data. The other is Facebook's entire content market. As of April, it has sold $150 million worth of VR content, indicating that this industry has shifted from the previous To B market to the To C market. Just like the mobile Internet in the past, there will be a flourishing development of content, and consumers are already paying for the content.
The same is true in the medical field. We know that the structure of all human organs is very complicated. We have now performed about a dozen MR operations in Changzhou First Hospital. Combining the patient's imaging data, through three-dimensional digital modeling and algorithm optimization, we can accurately locate the lesion. In this way, doctors can achieve precise positioning and navigation during surgery.
We also have a very important release this year-Shadowchuang MR map. We added it to the tourist attractions, and now we can see our guided tour in an ancient town in Shanghai, and then the film studio will continue to do such a tourist experience in scenic spots such as the Temple of Heaven in Beijing.
With the popularization of technology, I believe that in the near future, new technologies will bring improvements to more industries. And our equipment will no longer be a high-tech product, but a consumer product that everyone can experience in life.