In the era of Internet marketing, many companies focus their work on network marketing, and the corporate website is the company's best image display platform on the Internet, when a large number of visitors every day through a variety of channels, visit the company's home page, and how to retain visitors transformation has become a headache for many business owners, a lot of advertising, marketing costs rising, brand exposure is high, site traffic has been growing, but the conversion is very poor, which in the end what is the reason?
Want to answer this question, we can from the user's point of view to analyze, most people in contact with the channel information is nothing less than mobile phones, computers, television advertising, is likely one day to see an advertisement he recently just need , then search the web directly enter the official website, after understanding enough information, or satisfied or dissatisfied but very few people will want to consume on the spot, more is to reconsider or after making a decision. Then close the page, browse other information that may have forgotten after a while had opened the pages. This model drawbacks companies can not grasp the user's personal information, the user can not take the initiative after the company cut off the call is active, although many companies have online customer service, continue to guide, but want customers to leave a contact is difficult, why?
Users and businesses before the deal is a confidence-building process, only when the user needs to trust enough to trust you, will do business with you, but imagine all kinds of Internet fraud after another, increasing the mass psychological preparedness of today's society, to establish user how long? one day? One hour? Or ten minutes? This is clearly impossible, so this marketing model outset problem, many companies may not have noticed this. Significant advertising blindly, without solving the user retained, only to waste a lot of manpower, material costs, more harm than good. Want to solve this problem is actually not difficult, there is a well-known theory that fish ponds, each customer are fish swimming in a section, and a gathering place for the customer compared to fish ponds. Enterprises should be based on marketing objectives of the company, analysis and features like ponds inside of different customers, adopt a flexible marketing strategy, and ultimately achieve the greatest success of the entire process of fishing.
这个理论的关键点在于何为“鱼塘”？我们所网到的一条条“鱼”又如何引入鱼塘？在做网站客服接待时我们是不是可以把目标用户引入我们所创建的“鱼塘”呢？目前最好的“鱼塘”自然就是微信这个坐拥超10亿用户的巨无霸app，而对于企业而言微信公众号的出现无疑是企业营销的福音，企业通过网站引导用户关注公众号，建立自己的小“鱼塘”，接下来不管是定期推送文章抑或通过客服不断跟进、激活客户都不用担心用户的丢失。相较于用户“一触即走”的网站在线客服模式，把用户沉淀在公众号，随时随地激活客户才是广告效用最大化的选择。
也许有人会说“道理我都懂，可用微信公众号做营销也不容易啊”。其实只是你没有找对工具而已，公众号后台目前只提供了一些基本功能，企业想要利用其做营销是远远不够的。而专业从事互联网营销多年的鱼塘团队推出鱼塘微客服系统的出现正是为了解决这一问题，其都有哪些优势呢？
1. 即时沟通的能力
消息即时弹窗提醒，0秒接入，智能客服分配，支持多渠道多客服接待，强大知识库功能可以一键快捷发送文本、图片、图文、语音、H5、视频等多种内容形式。
2. 获取用户信息的能力
用户进入网站，引导关注公众号以后可以获取到用户的名称、头像、位置、性别等信息均可获取，储存您自己的数据库，同时用户的浏览痕迹一目了然，帮助了解用户的需求，同时根据渠道二维码了解用户来源评估推广效果等。
3. 标签分组管理的能力
根据用户信息以及沟通中获得的信息，可设置标签对用户进行分组，区分不同类型的用户，以实现精准营销。
4. 多形式互动的能力
可以对48小时内互动的用户群发消息，自动撩粉功能帮助激活用户，实现多次互动。预约邀请的模板消息功能可以给用户发送通知，如购买成功提醒，发货提醒等，为企业节省上万短信费。
5. 信息长久保存的能力
消息记录中心可实现聊天记录长久储存和查阅，帮助主管了解对话情况和考核管理。用户资料永久保存，方便深入挖掘和多次转化，更不用担心客服人员离职带走用户。
方法都告诉你了，所以别再说你不懂网络营销。
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