Current Internet market, dividend flow has been better than the year. Even Internet giants like BAT are constantly looking for new direction. The current flow, the stock seems to have entered a phase of the game fall behind.
Behind the blue ocean opportunities are high-acquisition costs. Many companies invest a lot of money to promote, the effect is minimal. Big predators who can still fight burn, flow ratio, while medium and small micro-enterprises and individuals can only find another method.
Difficult enterprises were low conversion rate has been the industry consensus. How to grasp every opportunity and lead to conversions , the Internet has become a contemporary business concerns.
In fact, around us there is a convenient and free tool that enterprises micro letter .
01, how to solve customer pain points won
Traditional won there are several issues off the way:
Single acquisition channels, potential customers can not find an effective way to activate.
Dispersed customer base, customers can not be locked precision, high marketing costs.
Business promotion expenses are too high, users get too passive, difficult business growth.
Although the emergence of micro-channel business not say completely solve these problems, but it can provide a new way of thinking to the business at hand.
Data show that the number of real business enterprise micro-channel services more than 2.5 million active users exceeded 60 million, and *** more than 50 industries, there have been 21,000 third-party partners to join the micro-channel business ecology, more than 4.7 million the system is accessed.
Enterprise micro-channel micro-channel upgrade and get through, but also solves two problems, one is "by guest" trust problem, the second is to help companies find new growth point in the stock of the era.
Enterprise micro-channel flow has strong support and resources of the whole Tencent micro letters and other ecological platform, which makes it difficult to obtain in terms of passenger greatly reduced.
Because user acquisition costs continue to rise, companies can enhance their existing micro-channel customer brand loyalty and re-purchase rate by efficient service, the company's reach extends to the outside.
02, crack conversion problems
In the flow more and more expensive today, smashing money flow is not a cost-effective business. Expensive to buy but can not flow to achieve efficient conversion, high marketing costs in exchange for lower net profit, to become a true portrayal of many companies.
A harsh fact is that a large number of sales leads flow of business, the conversion rate is often less than 5% . Especially during the epidemic, how to tap the "sleeping data" "Silence customer" value is more important.
Currently leads into a typical process, gaining access to the list of clues through various market channels and customer service or outbound robot will conduct screening intention, no intention of customers will flow to the "high seas", the intention of the client is sent to the sales leads pool, assigned to follow up sales.
Such operations usually go either way, either follow smoothly into a single, unpaired single or continue to flow into the "high seas."
However, in an era of rapidly rising cost of user acquisition, "high seas" in the "clues spare tire" ready to quietly "lying dead" do? After all of these clues also spent a considerable price.
Therefore, some companies in the lack of sales leads, also from "a certain strategy through high seas fish for clues."
But the question "recycle" the work is also very obvious.
With electricity suppliers, for example, on the one hand, some of the electricity provider customers customer service, because of the experience, judgment and grasp for some clues there will be deviations, resulting in low conversion rates. On the other hand, from the "high seas" recycled clues, lack of communication and information to make more intelligent exploration. This is often the most important.
So, how to make more intelligent exploration, so that these "sleeping data" secondary activation in turn translated into effective new clues?
We can use the micro-channel enterprises to solve this problem.
03, activate dormant data
From acquisition (CPA) to communicate and then to the transaction, each link is a pit. Why the same channel, to do the same marketing, the effect of the conversion of others can be thrown himself a few blocks?
Enterprise micro-channel is no longer a simple communication tool, it actually can improve acquisition (CPA) conversion, but this feature is often very few people know.
But before you do this, we need an auxiliary tool that UiBot enterprise micro-channel marketing robot .
让我们回到线索转化流程上，经过筛选后的线索名单（即“公海”客户）通常是由电话以及姓名等基本信息组成的Excel表格。
用UiBot企业微信营销机器人可以自动将表中信息批量添加到企业微信当中，以供公司从中捞取线索。
我们通过一个例子来讲解这个问题。
目前某公司通过广告投放等手段获取了8,000条线索，经过初步过筛，按5%的转化率，转化产出了400条最有价值的线索分配给销售跟进。
Tips:嫌长的朋友，可以直接跳过看结论。
8,000条线索的成本是多少？
我们保守估算下，广告投放的CAC（用户获取成本）大约在50元/人，自媒体投放的CAC则是10元/人左右，折中下，按30元/人计算，8,000条线索则需花费24万（实际上不止这个数）。
如果你只考虑首次激活的线索，那相当于用24万买了400条有效线索。一条线索的CAC则高达600元/人，这还刨除了公司人力成本。
如果我们将剩下的7,600条备胎线索，通过UiBot企业微信营销机器人进行二次激活，会给公司节省多少成本？
现在我们通过UiBot企业微信营销机器人的自动批量添加功能，将7,600条线索添加到企业微信当中，然后以其自动群发功能触达并激活更多用户。仍按5%的转化率估算，我们将会从7,600条备胎中获取380条线索。
最简单的算法，24万买了780条线索，一条线索的CAC则降到307元/人。当然，这是刨除了人力以及工具成本后的理想状态。
从7,600条备胎中回收线索至少需要2-3个人力，按4,000元/月/人算，公司每月为此就要额外支付8,000-12,000元，一年则是10多万，还不算五险一金等其他附加费用。
而UiBot企业微信营销机器人一年只需要2,000元。
如果该公司每月都有将近7,000多的备胎线索需要二次激活、转化，那么公司一年将会为此节省100多万的投放费用。
The equivalent of more than a day will save only five one million.
In addition, UiBot enterprise micro-channel marketing robot can achieve on duty at night, won easily reduce customer costs and improve conversion rates.
Part of the praise Screenshot
Many corporate marketing team are thinking about traffic sources and conversions and platform to promote the effect of these problems almost all network marketing industry pain points.
Low-input acquisition (CPA) you want to upgrade or conversion, we should seek "black science and technology."
UiBot enterprise micro-channel marketing robot has focused on business-acquisition and conversion, based on RPA (robotic process automation) + AI (artificial intelligence) technology, customers can achieve automatic replace manual batch add, message sending, auto-reply, night duty and other functions. Help companies and individuals to effectively activate dormant data conversion silence client; reduce costs, subversion burn, with a budget of $ 1 to spend 10 yuan effect, to achieve the promotion of overtaking around the curve; solve difficult business acquisition (CPA), conversion rate, customer capital losses and other issues.
Micro-channel function of how much business you do not know?
Why do so many companies are beginning to seize the high ground micro-channel flow of business?
4 Yue 9 Ri (Zhousi), 20:00
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Beauty trainer with you crack the corporate-acquisition problems!
01, how to open up a personal micro-channel, efficient development of the customer?
02, how to lock precision, reduce marketing costs?
03, how to efficiently, quickly won enhance customer conversion rate?
4 Yue 9 Ri (Zhousi), 20:00
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