Is operator big data real? Is the big data of operators mentioned on the Internet reliable?

Is operator big data real? Is the big data of operators mentioned on the Internet reliable?  

      I believe that many people search for accurate customers online, how to find customers, how to acquire customers, etc. Many big data companies of operators come out and say that they are official, whether it is true or not. Are the acquired customers real and effective? 

        The big data of operators is mainly based on the terminal user data of operators and some characteristics of enterprises, so as to achieve the purpose of accurate customer acquisition and precise marketing. In my country, China Mobile, China Unicom and China Telecom have more than 1 billion users. At present, real-name authentication is required for the big data transactions of triple network operators. Every user is a living person, and everyone has messy social relationships and needs. The daily online behavior and call records of these users will be recorded and stored in real time by the operator in the form of big data.

   

1. Carrier big data - difficult to distinguish between true and false

      Many people use the so-called operator big data and find that the effect is very poor. As a result, they generally think that the operator's big data is ineffective, and they don't know that what they use is not the operator's official big data at all.

There are many crawler companies in the market who claim that they are doing big data for operators. In fact, they only obtain the data that can be displayed on the Internet through crawlers, such as Qichacha, 58.com, business directory and other packaging; even before there were many The big data customer acquisition software developed by unscrupulous companies can immediately acquire accurate customers with just two clicks, which is obviously impossible.

2. What can operators do with big data? What is the principle?

       Through Unicom’s big data, it is possible to model and analyze real-time analysis and acquisition of peers and competitors’ platforms, such as mobile websites, web pages, mobile APPs, 400 telephones, fixed-line telephones, small programs, keywords and other platforms for multi-dimensional data analysis . Visitors who visit the website under mobile traffic, users who use APP, customers who have made relevant 400 calls, fixed-line consultation customers, etc., can also filter dimension information such as region, age, gender, number of visits, call duration, etc., to accurately locate the target customer group .

3. How accurate is operator big data?

1. The accuracy of big data of operators

Accuracy of big data information of operators: Big data marketing of operators, three networks, according to company requirements, one-to-one model according to field characteristics, as total online traffic becomes more and more expensive, big data marketing is the future development prospect, by a large margin Reduce promotional costs and reduce ineffective communication.

2. The timeliness of big data materials of operators

The timeliness of big data data of operators: Big data marketing of operators’ three networks is being upgraded all the time, and the obtained potential user information is also automatically updated, directly making customer data inexhaustible.