The hot search on Weibo in the first half of 2020 is simply an epic disaster movie.
However, Teacher Li Guoqing is the countercurrent among them, contributing a touch of joy to this gray-toned world.
According to Weibo statistics, the number of hot search items reached 757, with a total of 38 pages:
Include the following:
He was testing back and forth between entrepreneurial bosses and comedy masters, and he was also the first person to suffer from China's "divorce crisis."
As a master of experiential art, he uses performance art to express the absurdity of reality to the world.
Although he said that he was going out of the house, and even developed a new product-"Reading sooner or later," physically, he was always reluctant to let go of Dangdang.
I think he must circulate a song "Let go".
Okay, that's all for the gossip.
Let's talk about "Dangdang.com" now. According to the related words searched by a certain song, it sets itself very high.
But today, whether it is selling books or doing comprehensive e-commerce, it seems to have lost its original competitiveness.
Today, we decided to find some problems for Dangdang from the product design direction.
First of all, please go to the old girl of Northeast products.
Product Positioning
Dangdang.com has always given everyone the impression that it is selling books, and its main classification is also concentrated on books.
Most people don't understand that they have turned to integrated e-commerce. Its original vertical product setting and single attribute are the reason for its rapid rise and the reason for its development.
Platform system: Dangdang & Dangdang Cloud Reading
1. For Dangdang.com and Dangdangyun, the overall tone is two tones, which will give people a greater sense of color difference. If the platform system is the same, the overall tone is recommended to be unified;
2. For websites with the same system, orders are separated, which is not conducive to operation. It is recommended to merge them together and separate them by classification;
3. To buy e-books on Dangdang.com, you need to skip to Dangdang Cloud to read, which is one more step and too complicated;
4. The advertising space is too obvious, and the insensible advertising space will bring a better user experience.
Please come again, the first place in the Moknife Product Material Design Competition-Hacker Penguin.
Product impression
The color of this website, at first glance I thought it was a marriage agency.
Obviously it is a website that sells books, and it is like Taobao Jingdong. In terms of interaction, it only puts the book on the front.
other
There are also operational issues and brand tonality. If you have to talk about improvements, I think it’s better to sell books separately from e-commerce, and not to show them together.
Although it can be seen that Dangdang wants to tell users that except books, everything else will be sold, but it is different from the well-known brands. The misleading rate is high. It directs users who originally want to buy books to look at other products. , Thereby losing users.
Of course, Dangdang still has some small details that we can learn from.
For example: you can directly filter out the shipping location (from Hacker Penguin).
In addition, a special forum has been set up to guide users to interactively exchange some books, audio-visual discussions, and create a large amount of UGC content, which has great purchase guidance for potential buyers and facilitates other users' understanding of the product.
It also connects with Douban and other book review sites to get more attention and traffic. (From ux Ye Ge)
I hope that knife friends can get some insights on product design and avoid making the same mistakes.
Finally, let's share some excellent e-commerce product prototypes in the material square, and give some design reference to the knife friends.
E-commerce general template
They are also selling books. This prototype, not what I said, is much better in design.
It is not only good-looking but also quite practical, including the main page layout of each link, and the functional pages of each link in the process.
Author: chimtao
shop e-commerce platform
This e-commerce prototype has most of the e-commerce functions, and the product design is relatively complete. It contains several main functional pages, such as a product list page, a snap-up event page, a product detail page, and an order page.
Author: Ice
More e-commerce templates can click here to view, or go directly to the material square page of the Moknife official website to search~
Please click here for the usage guide of ps material square .
Finally, we would like to invite Dangdang's product manager to talk about product design ideas and talk about the mental journey (including your whitewashing)~
At the end, if you have any products that you want us to talk about, you can leave a message to tell us~