The annual 618 shopping spree has ended. Data from the Lynx, Jingdong, and other electronic business platform to fight a lot of published point of view, the major brands to compete in 618 events in more intense than in previous years.
Analysys International data show that the Lynx won nearly two-thirds of the market share during the 618 events, 618 to be home. Jingdong, fight a lot of strength can not be underestimated, divide up the other third of the market share.
Lynx 618 data show that at Lynx consumer electronics single number over 150 million. This means that on average there is one person every eight people choose to buy home appliances Lynx 618, 3C products.
Recently, the Lynx announced the phone, air conditioners, refrigerators, washing machines and other industry brand turnover ranking. As the market share during the 618 event ahead of electronic business platform, Lynx rankings published data it is also regarded as the world's leading digital home appliance brand in the first half of the industry report card.
Phone: Apple, Huawei's leading glory followed
Apple, Huawei mobile phone giant can be described as two inextricably involved in the fight Lynx 618. Lynx data shows that during June 1-18 Day, Apple ranked No. 1 overall sales, Huawei ranked No. 1 overall sales.
June 1, 20 new mobile phone through the glory days starting cat, bring a lot of attention for the brand. With new starter advantage, glory in sales, sales ranking, closely followed by Apple, Huawei, occupied the third position.
In the sales of the top 10 mobile phones in a single product, Apple and Huawei fighting is still stalemate. Apple returned 2 finalists phone, Huawei total of 3 finalists phone: Apple iPhone XR ranked No. 1, iPhone XS Max ranked No. 6, Huawei P30 Pro, P30, and enjoy 9 Plus points out the first 5, 7, 9.
Air conditioning: domestic brand list Pa Mi meteoric rise
World Meteorological Organization predicted that this summer will be the hottest summer in recent decades. During the 618 days of cat activity, major appliance brands of air conditioners turnover is also usher in the explosive growth.
Lynx Data show that domestic brands accounted for 10 former Lynx 618 brand sales. Among them, the United States, Oaks, Gree breakdown for 1-3. It is worth noting that the ecological chain millet brand Mi amazing performance in air conditioning category, more than Haier, Kelon, Chi Higher veteran manufacturer of air conditioners, ranked No. 4.
In the washing machine category, Mi also sprung up everywhere, more than Bosch, LG and other world-renowned brands, ranked No. 7. Haier, Little Swan, the United States and more than three domestic brands Siemens, commander, Panasonic, occupy the front seats of three.
TV: Millet win the first domestic products is still the mainstream
Since last year, millet has begun to rewrite the Chinese television industry pattern. Lynx 618 year event, millet TV sales alive, becoming the highest sales of TV brands. After Hisense, Skyworth, TCL, Haier, Changhong and other traditional TV brands ranked in millet, breakdown 2-6.
It can be seen in the television category, domestic brands still occupy the absolute mainstream. Sony, Samsung's sales ranked No. 7, respectively, 10, is one of the few former foreign TV brands into the 10's.
Refrigerator, water heater: Haier, Midea dominance is difficult to shake
Refrigerators, water heaters is also a lot of users in time for the event during the 618 appliance category purchased. Lynx data show that in these two categories, the Haier ranked first, the United States ranked second, have obvious advantages.
In the refrigerator rankings, sound, Siemens, Meiling points out the first 3-5, commander, TCL, Konka, Hisense, Casarte followed.
After the water heater rankings, AO Smith ranked Haier, Midea, ranked No. 3. In addition, the forest into the top 10, MACRO, million and, can rate, Vantage, commander, Gree both domestic brands.
