618 years to promote ended, the mobile phone as the representative of 3C digital products is the highlight of every year. This year is no exception, the major mobile phone manufacturers struck the first blow, throw multiple offers. Compared with previous years, the electricity supplier Big Three "cat dog fight" for the first time confrontation.
Southern reporter combing the major platform for mobile data and list found with the iPhone postures Promotions, this year became the Apple phone battle lines and Huawei two-line struggle, and millet pushed into fourth place. "In the market situation continued to decline, by 618 mobile phone manufacturers to speed up inventory also cause for concern." Insiders told reporters the South. To this end, after less selling models iPhone XR and beauties phones are eye-catching performance in the big promotion, even the day of the summit an increase top of the table, where the preferential iPhone XR history of the largest, reaching 1,500 yuan.
1
Glory, Huawei, Apple accounted for the first three, millet fell to fourth
In 618 big promotion this time, the Southern Reporter interview, the major electricity supplier platform responsible person was informed glory, Huawei, Apple are firmly occupy the top three, while millet fell to fourth from second last position. In the ranking of each hot mobile phone platform, the top ten position is still Apple, Huawei Department of millet three occupied. For example, the top twelve mobile phone Jingdong 618 real-time charts, the first three are the glory, and honor, millet also nominated 4 section models, Huawei, Apple were to paragraph 2 models made the list, the glory is already the fifth the second summit list.
Data from the rebate network show, Huawei as the representative of the domestic brand mobile phone sales rose sharply. In total mobile phone sales chart, the top five were Huawei (with honor), millet, apples, vivo, OPPO. Among them, Huawei cell phone series has always firmly occupy the first tier sales charts, Huawei Glory series to 32.79% of sales accounted ranked first, second is the Huawei P series. At the same time, millet red rice series, OPPO's A series, vivo of Y series is also doing well. In contrast, iPhone, Samsung and other international brand sales momentum has declined compared to the previous, iPhone ranked third in the overall list, while Samsung came in eighth.
Suning relevant person in charge of the south have told reporters that during the 618 phone line TOP10 brand sales were: Apple, glory, Huawei, millet, vivo, OPPO, Philips, Nokia, realme and guardian of Po (old machine), Apple is still very sought. Andrews won the honor class mobile phone brand sales online sales double champion.
按照京东披露的数据，6月1-18日品牌销量排名前十依次为荣耀、小米、苹果、华为、VIVO、OPPO、一加、realme、飞利浦、魅族;品牌销售额排名苹果、荣耀、华为前三，其后依次为小米、一加、VIVO、OPPO、realme、三星、魅族。
除了线上，今年618期间线下战况趋势同样明显。广州国美相关负责人告诉南都记者，这次618线下实体店销售排行前三的是华为、苹果和荣耀，华为P30、iPhoneXSMax、荣耀8X是TOP3畅销机型。前五的品牌是华为、苹果、荣耀、oppo、vivo;而前十的机型则为华为P30、iPhone XS Max、荣耀8X、华为P30pro、荣耀20、iPhone XR、华为畅享9S、华为畅享9Plus、荣耀20i、华为nova 4e。
“618期间，苏宁全国的线下门店，华为稳坐销量排行榜首位，第二名被荣耀拿下，而苹果仅排名第三，其余依次为O PPO、vivo、小米、三星、魅族、守护宝和诺基亚。”苏宁线下相关负责人向南都记者表示，在热销单品上，安卓手机销量TOP10中，华为荣耀两大品牌占据了7席，荣耀8X成为最火爆的安卓机型，华为P30排名第二，入围TOP10的小米手机产品有两个，分别是小米Play和RedmiNote 7Pro。
值得关注的是，5月28日信息技术研究和分析公司Gartner公布最新研究报告称，苹果2019年第一季度的销量约为4460万台，比去年同期减少了约1000万台。苹果公司全球市场份额也从一年前的14%下降到了11.9%，位列三星、华为之后，排名世界第三。
面对这种颓势，苹果今年618积极在各大平台推优惠政策，苹果官方旗舰店今年也首次参战天猫618，并发放200至800元不等的优惠券。在这种优惠刺激下，苹果在天猫只用了2分45秒就成交破亿。
南都记者实测京东、天猫、苏宁、拼多多等四大电商平台发现，热门机型iPhone XR促销力度最大，拼多多售价最低，领券后iPhone XR 64G价格为4699元，比苹果官网6199元的价格便宜了1500元。拼多多透露，该平台手机前两名均为苹果，其中iPhone XS Max销量为1 .5万台，销售额为近9000万元，iPhone XR销量3.3万台，销售额近4500万元。
2
高端手机热销 新推子品牌难上榜单
众所周知，今年6月6日工信部向中移动、中电信、中联通、广电4家发放了5G牌照，年内首批5G也会在国内上市。“为此，2019年的618年中大促，被视为5G前夕手机厂商最后的角斗场。”有业内人士向南都记者表示。
与以往千元机热销的局面不同，今年高端旗舰手机涨势喜人。以京东为例，高端旗舰手机方面，单品销量累计Top20中，2999+元手机单品占据8席，5000+元的P30Pro就卖了超过8.2亿元，而618当天，荣耀20PRO斩获3000-3999元价位段销量、成交额双冠军。
“这或许与今年厂商们的打法有关，抢在5G爆发之前树立品牌形象。”上述业内人士这样分析。南都记者梳理发现，2019年第一季度发布的新品最集中的价位段主要在2000-4000元，今年新品呈现价格走高的趋势。
另一个值得关注的现象是，手机厂商们纷纷推出子品牌抢占存量市场，收拢细分消费群，比如vivo拆分出了子品牌iQOO;OPPO带来了新的系列Reno和realme;小米将红米系列拆分为独立品牌;努比亚则是利用红魔打入游戏细分市场。
但是，随着市场的饱和，马太效应愈演愈烈。根据京东618数据显示，Top7品牌的销量占比超过8成，头部品牌竞争激烈，除了OPPO的realme外，子品牌们无一挤进品牌销量前十。而在其他平台上，除了iQOO苏格拉宁(苏宁)联名款产品可以在6月16日开售当天获得2500-3500元价位段销量和销售额双料冠军外，其他子品牌几乎没有什么亮眼的成绩。
3
“猫拼狗”战场下沉争夺低线市场
Compared with previous years, this year 618 ushered in the climax, the electricity supplier Big Three "cat dog fight" for the first time confrontation. Ever more electronic business platform will focus on a second-tier cities, but this year, but we collectively look into the following three or four lines and sinking market. As a second-tier market is becoming saturated, sinking various platform market has become the main sources of new passengers.
Lynx's data show that during the 618 days of cat 3C digital growth in turnover of three to six tier cities, 40% higher than a second-tier cities. Apple, for example, turnover year on year growth in three to six tier cities reached 170%, nearly twice more than a second-tier cities. "This year, Jingdong can be seen from 618, low line consumer market more active, single-year increase of the amount of the entire station twice, began to lead the market at all levels." Jingdong rotating Retail Group CEO Xu Lei said on June 18 on the day.
"From a geographic perspective, orders to fight a lot more than Qicheng platform from sinking market." Spell a lot of phone official told reporters the South, a large number of buy Shanghai, Beijing and other cities, but the total look, more than 50% from the third line and the following cities.
3C electronics and consumer goods retail business group president of Jingdong retail group Yan Xiaobing said in the past that people think low power consumption low line market, but the third line cities become the main consumer of this year, sales growth far more than first-tier cities. Moreover, the "low-tier cities does not mean cheap, the average unit price for orders higher than first-tier cities."
Please indicate the source from the 618 phone battle Replay: Apple and Huawei two-line battle
Zhengzhou, how much money do flow http://mobile.120zzzzyy.com/
Professional Women's Hospital in Zhengzhou http://mobile.120zzzy.com/