Watermelon Data released the original ranking list of official accounts in August 2020 , which is divided into the average reading of originals , the average likes of originals , the average reading of originals , the average reading of headlines, the total number of articles published by official accounts during the cycle, the number of original articles, and the watermelon index. Display the official account data. The addition of these dimensions is convenient for you to intuitively compare the data of the official account in August.
Description of the list
1. Involved in the list
Part of the list is intercepted from this monthly list, which are ①Finance and Economics, ②Mother and Child Early Education, ③K12 Education, ④Entertainment, ⑤Technology, ⑥Sports, ⑦Game and Animation, ⑧Culture, ⑨Gourmet, ⑩Emotion, ⑪Car, ⑫Travel, ⑬Fashion, ⑭Beauty and Skin Care, ⑮Real Estate, ⑯Health, ⑰Digital, ⑱Anecdote, ⑲Workplace Management, ⑳Horoscope, ㉑Photography, a total of 21 original list TOP50 data .
2. Data source - "Watermelon Data"
For more lists and official account rankings, you can visit Xigua Data official website ( http://data.xiguaji.com ) to view.
3. Data indicators
①Main indicator: sorted by average original reading (total number of original articles read in a period/number of original articles in a period).
②Sub-indicator: Sort by the average likes of the original + the average viewing of the original (when the average reading of the original is the same).
4. The role of the list
The list ranking reflects the marketing value of the official account, which can be used as one of the important reference standards for advertisers.
(Note: The list generated this time is only for official accounts that have been included in Watermelon Data. If there are official accounts that have not been included in Watermelon Data, you can leave a message at the bottom of this article.)
Interpretation of cases on the list
01「5OOTD」
"5OOTD", 5 tweets in August , 3 of which are original articles. The average reading of the original is 75412 , the average like of the original is 726 , and the average of the original is 257 .
Compared with the list in July, it has risen by 16 places in this monthly list , ranking 13th in the fashion original list .
(Picture from: Watermelon Data)
Judging from the message word cloud, "like" and "good-looking" appear relatively more times. Through the message list, we can know what fans want to say to Wubai, including requests for recommendations and product links.
(Picture from: Watermelon Data - Message Comment Analysis)
02 "Qingxian Reading Club"
"Qingxian Reading Club" had a total of 216 tweets in August , one of which was an original article published in that month, with 41,489 original readings and 756 original likes on average , ranking 14th in this issue's K12 Education Original List name.
(Picture from: Watermelon Data)
It can be seen from reading comments that Toutiao has an average read rate of 27,809 , an average like rate of 0.73% , and an average view rate of 1.09% .
(Picture from: Watermelon Data - Basic Data Statistics)
list content
01 "Finance - TOP50"
02 "Mother and Child Early Education - TOP50"
03 "K12 Education - TOP50"
04 "Entertainment - TOP50"
05 "Technology - TOP50"
06 "Sports - TOP50"
07 "Game Anime-TOP50"
08 "Culture - TOP50"
09 "Food - TOP50"
10 "Emotion-TOP50"
11 "Cars - TOP50"
12 "Travel - TOP50"
13 "Fashion - TOP50"
14 "Beauty and skin care - TOP50"
15 "Real Estate - TOP50"
16 "Health - TOP50"
17 "Digital-TOP50"
18 "Funny Anecdotes - TOP50"
19 "Workplace Management - TOP50"
20 "Horoscope-TOP50"
21 "Picture Photography-TOP50"
