Douyin Linke is a short video social platform that provides travel tips and scenic spot recommendations. The main user group is young people who like to travel and share their lives. From the perspective of demand analysis, it can be analyzed from the following aspects:
Information acquisition needs: Douyin users need to obtain detailed and practical information about tourism, including introduction of scenic spots, geographical location, travel routes, transportation, accommodation and information on catering, etc.
Interactive social needs: Douyin Linke users need to share travel experience with other users through interactive communication, post comments and opinions, and obtain more travel suggestions and inspirations. At the same time, I also hope to make new friends while traveling.
Demand for personalized recommendations: Douyin Linke users hope to obtain personalized travel recommendations through the platform, including recommendations based on interests and travel history, and recommendations based on destination and time.
Easy and pleasant use experience: users expect the TikTok Link platform to provide a simple and intuitive interface design, easy to operate and browse functions, so that users can use the platform easily and happily.
Douyin Linke is a short video social platform that mainly serves travel guides and scenic spot recommendations. The following is its market analysis: Market size:
With the continuous growth of people's travel demand, the scale of the travel market continues to expand. According to data from the China National Tourism Administration, the number of domestic tourists in 2019 reached 6.097 billion, a year-on-year increase of 8.4%.
Competitors: Douyin Linke’s competitors mainly include platforms that also provide travel guides and scenic spot recommendations, such as Qyer.com and Mafengwo. At the same time, there is also a certain degree of competition on social media platforms such as WeChat Moments and Weibo.
User characteristics: The users of Douyin Linke are mainly young people, especially those born in the 90s and 00s. This group is more keen on traveling and sharing life experiences. At the same time, these users are more adept at using mobile devices and social media.
Development trend: With the popularization of 5G network and the continuous development of technology, the market prospect of short video social platform is broad. As more and more young people join the tourism consumption market, Douyin Linke is expected to continue to grow, improve user experience and enhance competitiveness.
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