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We do any project, whether offline or online, we must only do one thing, which is the traffic problem. The reason why traditional business is getting more and more difficult is because the traffic of traditional business is less. Now we have entered the Internet era, and people are all active on the Internet. Whether it is an online or offline business model, they are far away. Without traffic, traffic is the foundation of livelihood development. The three major Internet giants, BAT, are so successful because they have huge traffic.
It is necessary to ensure that your traffic is at least 200 per day, and it is necessary to use unscrupulous means to generate traffic, and it is necessary to do everything possible to generate traffic. This is the only problem you have to deal with, and it is necessary to deal with it. If you get traffic, you are the king.
The way to engage in traffic can be audio, video, live broadcast, post bars, tribes, search engine optimization, self-media, etc.
But if you are a novice and you don’t have any skills to dominate the screen, what should you do? Startup companies, grassroots, how to get traffic for free? Empty talk misleads the country, hard work rejuvenates the country. Today, I recommend and organize a classic piece of dry goods for everyone:
1. QQ and WeChat traffic
prepare a bunch of Android mobile phones with the lowest configuration. Android can install many incredible promotion software that cannot be installed in the ios system; these mobile phones are used to hang WeChat / QQ use.
There are two main criteria for the WeChat/QQ system to detect cheating: multiple IDs, and whether to share the MAC address and IP address.
Each mobile phone has an independent MAC address. If the mobile phone traffic is used to access the Internet, the IP address is also independent, and the WeChat/QQ system will not judge the account as cheating.
With QQ and v-letter, you also need to have an account, buy a bunch of mobile phone cards that do not require real-name authentication, and register for a WeChat account.
Anyone who has done traffic knows that now the title is severe, and the title is severe, but the business still has to be done. How can you not advertise the traffic that is very difficult to attract?
The only way to deal with it is to raise a few more accounts yourself. , the more the number, the more room to play. Then add 4,000 old friends to the V-signal trumpet, leaving a surplus of 1,000 for its natural increase. Next, buy a bunch of 16-level Sun account QQ, and ask for someone from the QQ group.
1. Why do you guide fans through the play group? Because the group is the fastest. The most rude group method:
Use keywords to find groups related to your product and occupation (up to 20 groups can be added a day, so it must be filled every day), and then use group messaging software to add old friends in batches. (Speaking skills, so I am a group friend of the XX group, learning to communicate together and so on.)
No matter what product or occupation, the passing rate of old friends will not be higher than 1%... But like telephone fraud, slaughter One counts as one.
Fine-grained group play method - the first step is also to join a group. After joining a group, do not rush to add old friends in batches, first chat and get to know each other well, and then make a tutorial for collecting the points that group members pay attention to (insert WeChat ID) , upload it to the group to share, or post it to the public account (with the WeChat ID implanted) and then forward it to the group, thinking that the group members' handling of the problem is a gimmick to attract fans... During the period, pretend to be pretentious, and half of the group can automatically add you , and then you pull old friends to form groups, and encourage friends to join.
2. VIPs to the video station
Three major traffic gathering places on the entire network: music, games, and videos.
Download videos related to your career, add your WeChat, QQ, or hide the voice of your WeChat or QQ account, and then change the title and upload it from scratch.
If you are beautiful enough or weird enough, send short videos to Miaopai, Meipai, Xiaokaxiu; live broadcast on Yingke, Huajiao, Douyu, maybe a WeChat trumpet is full.
3. Wechat business dignitaries
in China are divided into two groups, one group of people is called on-line, so that the off-line trusts that they will be able to drive a Porsche soon, and then they take the agency fee and the payment for the off-line to buy a Porsche by themselves; After a call to go offline, the agency fee was paid to suppress the goods and the promotion was not carried out. I was not convinced that everyone said that they had been deceived by the online and wanted to sell the goods to prove themselves.
So, add a bunch of Wechat business groups and imitate this sentence: "Many people ask WeChat how to add old friends in batches, I just learned a good way, no need to download any software, it is no problem to automatically add hundreds to thousands of people a day, Private message me, teach you for free (final 10 places)".
When people add you, tell them that the best way is to add a bunch of micro-business groups and imitate that paragraph.
4. Ask for the phone number
No matter 58.com, Ganji.com, or the regional yellow pages, there are many mobile phone numbers - search for keywords related to your occupation, then extract the mobile phone number, and add old friends one by one.
Of course, depending on the occupation, there is also a "special pass" - if you are selling water and light needles, you can automatically find the KTV front desk or bar to buy the address book; if you want to enter the campus, find the school push practitioners to buy the address book.
58.com, Ganji.com, various renting and selling second-hand car channels, send news about selling houses and cars at low prices, and leave a mobile phone number bound to WeChat, and wait for insurance, finance, and real estate agency practitioners to contact you, and then buy from them. Change the address book and add friends one by one.
The same is true for others. If you sell bicycles, you will sell bicycles at low prices. If you are selling imported skin care products, you will sell skin care products at low prices. If you are selling health products, you will sell health products at low prices. ? Offer your 4000 old friend's WeChat account at a low price.
5.
Buy text tutorials, video tutorials, and the latest movies from Taobao for free, send them to relevant forums, and send them to the mailbox to extract them, and the mailbox will automatically reply to more materials and movies, as well as WeChat IDs; for
example, use Baidu knows the experts answer questions (ID hides the trumpet), cites the Baidu network disk material (the material then hides the trumpet); for
example, forums and post bars post live broadcasts, update the process and progress of live broadcast processing problems every day, and softly plant trumpets;
This requires skills, for example, to learn to do Baidu Know Dominated Screen Drainage and Baidu Tieba Dominated Screen Drainage, etc.
6. After "fission" VIPs The
so-called fission, let an old friend automatically pull people for you, and an old friend splits into multiple. How to do it? Either give him a red envelope, or play games with him, or give him value -
after the red envelope fission
1) Send a circle of friends: If you want a red envelope, contact me to join the group;
2) There are more than ten people in the group , just announce, when 100 people get red envelopes - let the cheap humming hoops pull people;
3) when 100 people are reached, add your new account to receive red envelopes; after a few times, a fission with 4,000 people 's new number.
After game fission
1) Send a circle of friends: If you want to get XX prizes for free, please contact me to join the group;
2) When there are about ten people in the group, they start to guess the dice and send the prizes - at first, they guessed two dice, and then guessed three dice, Let the cheap humming hum hum retweet and pull people;
3) let the guessed person add your new account to receive a red envelope;
after a few times, a new account with 4,000 people will be fissioned.
After value fission
1) Astrology, fortune-telling, and word measurement in a WeChat group at 20:00 every day;
2) If there are not enough people, let group members pull people to automatically join the group;
3) If you add your trumpet, you will send astrology, fortune-telling, and word measurement Tutorial;
after a few games, a new account with 4,000 people was created.
Realize with WeChat trumpet.
Filling up old friends without cashing out is like treating marketing as scientific research and getting farther and farther away from money.
To realize, it is also divided into large realization and small realization.
1. Of course, the big monetization
is to push your WeChat public account, or you can use the subscription account, and then sell products on the WeChat store, or open a service account, and then use the "Renrendian" plug-in to carry out tertiary distribution (you can Carry out offline sales, not only X folded delivery, but N% of offline income will be returned to you); or use plug-ins such as "91 Group Group" to start group group (N people buy together to enjoy special discounts, it is recommended to group group The head of the group can also get a free order or even a reverse post).
When do we hang up on Weidian and when do we hang on Weidian to sell products?
When the products are "non-standard".
Like out-of-print signed books, consecrated amulets, DIY handmade soaps, fine imitation watches, these kinds of goods cannot be bought on Taobao, and even if they are available, it is difficult to compare prices.
2. Small realization
In the name of pretending to be a pure green tea bitch, the red envelope records are posted, implying that the wolf friends will automatically send red envelopes to please you. Coupled with a sentence or two of "Let's take the meat and pay it back", the money comes rushing...
2. Self-media and the whole network traffic
In order to accept the traffic of the whole network, why open a WeChat public account?
1. Because the WeChat public account is decentralized. The so-called centralization is like a domestic bird. It depends on the owner.
It is a content-based community such as Toutiao today. The large-scale traffic imports that are pushed are in the hands of the modification, and the author has to look at the modification's face to eat; are you willing to squeeze the traffic from your own hard work and use it for others? There are many people who are themselves Articles with painstaking efforts can get only a handful of traffic on the channel, and sometimes the article wants to put a contact information and is deleted by the channel to get blocked; and every attention and every reading on the public account is hard-earned by oneself, so WeChat The channel is also incapable of interfering with the content (after all, the channel does not recommend the reward, and no one stares at the channel's face every day).
2. Due to the WeChat public account, it comes with its own shared endorsement.
Backed by Tencent's security endorsement, sharing only depends on the content, and nothing else matters.
3. The mobile terminal accounts for more than half of the use time of users imported backed by WeChat
, and WeChat accounts for more than two-thirds of the mobile terminal use time - this is not the point, the point is that WeChat has a public account that attaches importance to and pushes imports. As long as the content is as strong as this number, it will not be a problem to open the high frequency repeatedly.
It doesn't matter if the Volkswagen account can't be opened, we need to accumulate high-quality content.
1. What is accumulation?
At least one article per day, even if there is something to be updated, you can say it in advance.
2. What is "high-quality content"?
The content itself is interlaced like a mountain, and it cannot be universally standardized, but there are about three data.
First look at the viewing rate, the higher the article’s reading rate (number of views/followers), the better the article;
secondly, the number of comments, the higher the article’s comment rate (number of comments/followers), the better the article;
thirdly, the number of appreciations , the higher the article's appreciation rate (the number of appreciations/followers), the better the article.
The public account is open, and the content is also being updated. What should I do if there is no traffic?
Please see "Five Directions to Drain Traffic":
1. Drain traffic from those who value it
When the valued person forwards your article to the circle of friends; and they say positive comments;
he is your best soft article - forwarding to the circle of friends is to direct traffic for you; saying positive comments is used as a friend's trust endorsement to strengthen the drainage effect.
So what is the decisive factor for valuers to forward and positive comments? title. 80% of the audience only read the title, so it is enough for the title to be "pretentious".
Why are you pretending to be forceful? Think about it, when you forward an article to the circle of friends, it’s not for pretending to be awesome, you even know this (like the title “78+N kinds of people who are hurt by 78% of people but don’t know it.” Psychological Trigger - Pretend to show to old friends, I play high-end);
pretend to be awesome, so I want to tease you (like this title "I heard that you are lustful and greedy, so you can make millions a year" "--pretend to be seen by an old friend, I will see through you at a glance)
Pretend to be awesome and have your own advice (like the title "Farewell to Beijing, Shanghai, Guangzhou-Shenzhen Declaration"--pretend to be seen by an old friend, I dare to Like the author who ripped off tickets in a big city)
pretending to be arrogant and passing it on to you to take advantage (like this title "Send you "a box" IV version | The most terrible marketing weapon" - pretend to be an old friend, such a dry man I don’t forget to bring you along to take advantage of it.)
In addition, the author’s name can be included in the title of each article, of course, this is to make the forwarder endorse you unknowingly. In short, you use the title to bring the attention to the person to act as a force, and the important person forwards it to you for endorsement.
2. Drain traffic from Toutiao, news sources and other columns.
Register Toutiao, Sohu Public Account, Yidian Information Public Account, Tiger Sniffing Column, Baidu Baijia, Jianshu, Zhihu Reply, Zhihu Column, and Sina Blog.
Why drain traffic from the column? Because these columns have "centralized" referral bonuses.
For example, registering today's headline account, Sohu public account, Yidian news public account, Huxiu column, Baidu Baijia, Zhihu Reply, Zhihu column, Sina blog, and modifying the articles and authors you like will get the channel center resource main push;
for example, Zhihu Reply, Zhihu column, will get geometric series exposure with fans' likes;
For example, Sina blog, although there are no reliable resources, but the SEO weight is naturally high, which is used to occupy the search results of long-tail keywords, and the related search terms of small brands and small authors do not need a few articles on the homepage.
3. Drain
traffic from pictures: Send pictures with your WeChat public ID watermark to the whole network and get Baidu pictures to be entered, so that they can be quoted by unwitting netizens.
The distribution channels are: Baidu Tieba stickers, Baidu Encyclopedia, Sogou Encyclopedia, Duitang.com, Petal.com, Sina blog posts, and Gao Baidu Quan re-issued posts, all of which will be preferentially entered by Baidu Pictures.
4. Draining traffic from Baidu Tieba
When the popular Maopu, Tianbian, and Xici Hutongs in the PC era went cold one after another, Tieba was still hot. After all, Baidu Tieba ranked high in all Baidu search results, and brought a lot of Xiaobai traffic to Tieba.
Just forward the content of the WeChat public account to Tieba every day, use the QR code as the avatar and signature map, and the article can be softly planted on the WeChat public account at any time; and the main set of the bar almost takes the small bar and then works hard to set it up for yourself; private message contact with You can interact with your friends by sending the QR code of the WeChat public account; if you have nothing to do, you can interact with the friends who have praised yourself to form a cheering team; you can make money
with the WeChat public account.
1. Receiving and appreciating
There is always someone who knows the goods. When you accumulate high-quality content, you will appreciate it sooner or later.
2. Hanging advertisements
10,000 followers can sign up for the main traffic service, and those who value it click on the advertisement below the article, and you can make money lying down.
3. Selling advertisments
By registering a self-media account on “Weiboyi”, Party A can flip the brand and write advertisments.
4. Sell author-related products
Why is it author-related?
Since the author continues to accumulate high-quality content for the valued person, the valued person will certainly buy the author account.
5. Change resources
When you show your partner your Volkswagen account, which is full of dry goods and can be read by tens of thousands, is it easier to get the opportunity for cooperation?
The second method summarizes:
If you want to sweep out the traffic from the media and the whole network in the early stage of your business, you have to
1. Open a WeChat public account in order to receive the whole network traffic;
2. Accumulate high-quality content on the WeChat public account;
3. Drain traffic to the WeChat public account;
4. Realize with WeChat public account.
This is the so-called whole network marketing, self-media transactions.
3. Offline traffic Decorate a
WeChat trumpet to accept offline scan code to add old friends —Inform WeChat in advance that personal introduction is the password. For example, if the store holds a lottery, you can only tell whether you have won the lottery after you leave your mobile phone—you can add WeChat if you keep your mobile phone. If there are no store resources, you need to invent store resources and then drain the channels. For example, teach the store owner to build a Youzan mall for free, and then participate in your own products in the mall; for example, when you see a store recruiting, add an old friend, and let the store owner pay to refer customers to scan the code to pay attention. You; for example, provide supermarkets with free receipts with your WeChat QR code; for example, use online publicity resources to replace offline leaflets for you; for example, bribe the courier to buy the customer’s phone number on hand; for example, bribe the courier station , let the courier station help you hand out flyers; even if you go to the toilet, you have to paste your QR code on the squatting door. 2. Attract people from the import of contacts. When you have the opportunity, ask your friends to refer you who are suspected to be in need, and you will automatically add old friends; paste your personal WeChat on the back of your mobile phone, and scan each other's codes after passing the line and offline gatherings; and Local professional associations work together to arrange conferences or free training, and push QR codes for on-site events; only to accumulate enough offline valuers to make WeChat trumpets monetize.
Using WeChat trumpet to monetize offline crowds, isn't it to attract offline crowds to places where they make money? -
to products and services, congratulations on being able to sell goods while lying down;
leading to agents pressing goods, congratulations on your ability to squeeze Offline;
lead to the live broadcast room number, congratulations on your earning rockets;
lead to the group, congratulations on being able to get the product and money;
lead to the easy fundraising, congratulations on being able to pretend to be sick and ask for donations;
Introduced to Weiboyi, congratulations on your ability to sell high-end Moments;
Introduced to Dazhong Account, congratulations on being able to push one more time;
Introduced to physical store promotions, congratulations on being able to wait for customers;
Introduced to financial products, Congratulations on being able to cut leeks; wherever you
lead it, you will make money for nothing, after all, the number of people is there - as the saying goes, if the land is lost, the land will be lost, the land will be lost, and the land will be gained.
The third way to summarize: In order to scan the offline traffic in the early stage of business, you have to
1. Decorate a WeChat trumpet to accept offline scan code to add old friends
2. Scan the code to the offline layout to import, and send it to WeChat account
3. Use WeChat trumpet to monetize offline crowds A
variety of drainage methods have been introduced above, but it is necessary for you to find a method that is suitable for you, or a method that you are good at, and then insist on a drainage distribution. To the spirit of never giving up. In this way, no matter what kind of project is engaged in, it must be able to realize realization through drainage.