The moon is particularly bright during the Mid-Autumn Festival, and people's feelings for the Mid-Autumn Festival are even stronger. I wish to see the Mid-Autumn moon every year. This year’s CCTV Autumn Gala invites Chinese people from all over the world to sing, admire and worship the moon, write poems, drink and talk, and spend the festive season together. This year, Wuliangchun and Jianzhuang will appear on the stage of the Autumn Gala as an interactive partner of the 2023 CCTV Mid-Autumn Festival Gala "Harmony and Beautiful Gifts", presenting gifts with fine wine, enjoying the bright moon and tasting the fragrance of wine with the people.
The 2023 CCTV Mid-Autumn Festival Gala will revolve around the five cultural images of "poetry, wine, moon, water, and bamboo" to promote national culture and continue national traditions. Poetry symbolizes the Chinese people's yearning and expression for a better life; wine represents social interaction With celebration, the moon carries the thoughts of ancient literati and their attachment to their homeland; water is a symbol of Chinese civilization, representing life and flow; and bamboo symbolizes the tenacity and purity of Chinese culture. These images are not only artistic expressions, but also concrete embodiments of the core values of Chinese civilization, demonstrating the continuity, innovation, unity, inclusiveness and peace of Chinese civilization.
Liquor, as a cultural symbol that has traveled through Chinese history, tells the totem complex of a nation, interprets the lifestyle of the great oriental country, and also entrusts the spiritual ideals of the descendants of Yan and Huang. At this Mid-Autumn Festival event, Wuliangye Luzhou-flavored Liquor Company specially presented 20,000 bottles of Wuliangchun·Mid-Autumn Special Edition as the lucky draw product of this Mid-Autumn Festival party, and 10,000 bottles of Jianzhuang Rongguang will be used as the "Legendary China Festival·Mid-Autumn Festival". Lottery products and invite people across the country to taste the wine.
These special edition wines not only have precious collection value, but also are Wuliangchun and Jianzhuang's feedback to the majority of wine lovers. A cellar that lasts for thousands of years will be bad for thousands of years. Good wine requires an old cellar. The century-old cellar brews the fragrance of time. The fragrance of Wuliangchun has a long history, which is like the deep friendship of the years. The mellow and full taste is intoxicating, and the long aftertaste makes people have endless aftertaste. Jianzhuang has been brewing with pure grains for hundreds of years, and the entrance is lingering. Sweet and soft, with a long aftertaste, pure entrance, refreshing throat, and clean aftertaste. As the saying goes, "A hundred years of winemaking, a thousand years of love." Hundreds of years have accumulated the unique flavor of this wine, and every drop contains historical stories.
The full moon is always accompanied by stars, and the full moon is always accompanied by family. This Mid-Autumn Festival, let us meet at the CCTV Mid-Autumn Festival Gala, toast to reunion, a better life, and the Mid-Autumn Festival, taste Wuliangchun and Jianzhuang together, and feel the true feelings in a relaxed and happy atmosphere, in a quiet night Convey sincere thoughts, inherit the excellent traditional Chinese culture, enjoy long-lasting wine and love, and always be with your family!