Recently, Jason Wang, partner of Eggplant Technology (Overseas SHAREit Group), was a guest on the "Brainstorm" program of China Business News. Around the theme of the program group "Going to the sea again: redefining the global market", he shared the development process of Eggplant Technology in the process of globalization. experience. Wang Chao pointed out that the new wave of globalization is actually localization, as long as localization is done to the extreme, globalization will be realized.
Localization should be the core competitiveness of overseas enterprises
As a new generation of global Internet technology company that goes through the cycle, SHAREit Group has clearly focused its business on the global market, especially emerging markets, since its inception. Its tools and product matrix currently have more than 2.4 billion cumulative global users . Wang Chao introduced that in the face of the changes in the global market and user needs, SHAREit Group has gone through three stages of development: tools going overseas, content transformation and To B development.
In the first stage of tools going overseas, SHAREit Group (overseas SHAREit Group) found that although a large number of users in emerging markets use smartphones, due to poor network conditions, they can only use mobile phones to send text messages and make calls, and cannot obtain high-quality internet service. In order to meet the digital content needs of users to the greatest extent and make high-quality Internet services borderless and within reach, SHAREit Group (Overseas SHAREit Group) solves the core pain points of users with its core product SHAREit, and relies on the core of near-field transmission function, SHAREit can allow users to achieve efficient, fast and convenient data transmission without consuming traffic or Wi-Fi, and then fully enjoy the rich entertainment content in the digital age.
In the second stage, eggplant technology (overseas SHAREit Group) ushered in the transformation from tools to content. Wang Chao said that at this stage, the Internet connection rate in emerging markets is rising, and user needs have shifted, and they are more eager for high-quality content. SHAREit has also changed from a simple transmission tool to a one-stop high-quality digital entertainment content and cross-platform high-speed resource sharing platform. In addition to the transmission function, it provides users with digital entertainment content such as short videos and games. Balance of content attributes.
Since 2019, Eggplant Technology (Overseas SHAREit Group) has started the third stage of development. On the basis of sticking to the To C business, it has developed a To B business, developed its own global advertising platform, and helped companies in emerging markets go overseas from 0 to 1 to get the user.
Years of deep cultivation in the global market have allowed SHAREit Group (overseas SHAREit Group) to accumulate rich experience. In the program, Wang Chao said that in order to survive the current fierce global competition, the real advantage or core competitiveness of overseas companies should be localization. Wang Chao said, "The new round of globalization is actually a process of localization. If localization is achieved to the extreme, globalization will be realized. China's industrial overflow is inevitable, but localization is the real goal of enterprises. Winner."
For SHAREit Group (overseas SHAREit Group), accumulating more than 2.4 billion users worldwide is not the company's biggest achievement, but talents and teams are the most valuable part of a company. "For so many years of globalization, SHAREit Group (overseas SHAREit Group) has acquired a group of people with international vision and down-to-earth, hard-working and entrepreneurial spirit." And these people are precisely the key to breaking the situation in the process of localization.
Data compliance is a challenge that companies going overseas must face
In recent years, global black swan events have occurred frequently, and globalization has suffered a lot. Enterprises are also facing more and more challenges in the process of going overseas.
Wang Chao said that for Internet companies like SHAREit Group (overseas SHAREit Group), compliance issues have become a major challenge in their globalization process, and it is also a problem that SHAREit Group needs to face and deal with repeatedly. In the era of big data, calls for data compliance are growing worldwide, and data security has been elevated to the level of national security. Countries are trying to strictly supervise digital assets in various ways.
"Current globalization is also called re-globalization. Data compliance is closely tied to localization. Every country has its own regulatory rules. To some extent, globalization has been broken. How to achieve compliance is a very challenging and very dynamic issue." Although there are more and more global competition and challenges, Wang Chao said, "The greater the storm, the more determined you must be." He He emphasized that enterprises going overseas should take a long-term view and have an accurate understanding of the market. "The opportunities in emerging markets are indeed very large, but this does not mean that there are gold everywhere waiting for you to pick up. On the contrary, overseas companies must seize opportunities in subdivided fields and dig out real opportunities along a 'small crack' , and then carry out fine localized operations.”
At the end of the program, when the host asked Chao Wang to provide some advice to companies preparing to sail to sea, Chao Wang gave three key words: confidence, direction and teamwork. "Everyone must have confidence and firmly believe that going overseas is an opportunity given to our generation by the times. At the same time, the world is vast and emerging markets are changing rapidly, so we must find our own course. Finally, now that companies going overseas are no longer singles We must fight alone, we must hold together, we must unite, and we must firmly seize the opportunities in the wave of globalization."
In the fierce competition to go overseas in 2023, it is the general trend for enterprises to return to rationality, deepen localized operations, seize new opportunities and directions, and usher in new growth opportunities.