Whether marketers, developers, architects or consultants, Salesforce certification can help you improve your resume gold, to help you stand out. Official Marketing Cloud administrator certification recently updated, translated for your self-created.
About Marketing Cloud Administrator Authentication
Marketing Cloud administrator can use the certification designed specifically for industry best practices and product configuration managers Marketing Cloud product and design. Candidates are usually familiar with the data structure of the user data management, and can browse the complete installation procedure. Certified Marketing Cloud account administrators can successfully configure and troubleshoot user requests.
Salesforce Marketing Cloud certified administrators should understand end user features available and Marketing Cloud available configuration options. Candidates should be able to maintain the Marketing Cloud platform, a common response to business needs and perform administrative functions in the Marketing Cloud. In addition, the candidate should have three to six months experience in the management of Marketing Cloud instance, as well as experience in digital marketing.
Acquire the knowledge and skills required for certification
Salesforce Marketing Cloud administrator exam assessment associated with the following five key areas of expertise of the candidates:
1. Digital marketing capabilities (13%)
- Be able to describe digital marketing-related governance and compliance
- Identification data security best practices, the rights and PII
- Product description Marketing Cloud
2. The subscriber data management (18%)
- Contact models can be given a description of the scene
- A quality assessment of a given scene data
- Explain the concept of preferences and profiles centers
3. Account Settings (38%)
- In a given scenario enables businesses to configure user / permissions and security / password
- Determine how to configure integrated in a given scenario
- Description "Set Home" functions in
- Extended product description Marketing Cloud (Datorama, Interaction Studio, Audience Builder, etc.)
4. Channel Management (16%)
- Description Email Studio, Mobile Studio, Social Studio Advertising Studio and arranged in various scenes
- Journey Builder can be explained by the conception and exemplary embodiments
The overall customer maintenance (15%)
- Described in the data given scene extraction and report generation solutions
- Monitoring Marketing Cloud customer and provide expertise in terms of system availability
- Assessment of income Other Marketing Cloud products in a given scenario
About the exam
Exam questions: 60 multiple-choice questions (radio & multiple choice)
test of time: 105 minutes
Passing Score: 67%
Registration fee: $ 20
make-up cost: US $ 100
Reference: Reference shall paper or online material during the examination.
Prerequisites: without going through other exams.
You can refer to learning materials
Trail：https://trailhead.salesforce.com/en/content/learn/trails/administer-marketing-cloud
Module：https://trailhead.salesforce.com/en/content/learn/modules/google-analytics-360-integration-for-marketing-cloud
How can it help your career certification
Once certified, you will become a cross email, mobile, social and advertisers create one on one customer journey experts in the field, in the company to ensure the effective use of Marketing Cloud play a key role in marketing, sales, business services and to build unity experience.
Trailhead or become certified team of Marketing Cloud mentor or subject matter expert (SME), and can keep abreast of the latest information on new products. In order to maintain certification, you'll need to complete a Marketing Cloud Administrator certification maintenance module on Trailhead year.
