The rising tide lifted all boats, similar to the increase site authority. When that pass PageRank or domain authority, which factors are affected? How to influence? In today's Whiteboard Friday, Cyrus introduces the seven SEO process, these investments can be enhanced by building and large investments in terms of authority and links easier .
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Video Transcription
Moz fans, Hello! Welcome to the "Friday the whiteboard." I am Cyrus Shepard. Quick whiteboard week. I want to talk about the link.
We know that we in the SEO like link. Everyone want to link. But why? Links do for you? They brought a number of surprising you, and we sometimes do not realize. Therefore, today whiteboards entitled "With the increase PageRank and domain authority becomes easier 7 SEO process." So why do we choose PageRank and Domain Authority?
Ah, these two algorithms link power can be measured, the number of links and the number of links. PageRank is the algorithm Google ranks pages based on popularity and importance. Domain Authority, which does not use Google, just to be clear, Domain Authority is a million ounces algorithm, simultaneous measurement of the quantity and quality of links.
For our purposes, we can basically use them in the same conversation. We are talking about the power of your link.
1. Rank ability
We all know that the first thing that links can help you rank. They can help you rank in many ways. You can get a higher ranking. You can attack more keywords, but the most important thing is that you can attack more competitive keywords.
I want to do a good thing is that when I try to see if you can rank for a keyword, it just do a Google search, and then check the Page Authority (which is a very similar index) the highest ranking of all pages, Please see Page Authority is the top-ranking for the keyword, if you rank for that keyword, you might have a good idea.
2. Search Budget
But then we have to understand, with links to the fairness of other benefits, the most important one is crawling budget.
When you have more link equity, Google will crawl more of your pages. If your site only a few links and one million pages, then let Google crawl all one million pages and indexing will be very difficult. If you are an eBay or Amazon or Google, or have a website 100 domain authority, you can, you can reach Google to retrieve that one million pages.
3. The indexing speed
Google will also be faster to crawl. You may ask Google to crawl your page in a low domain privileges, but Google may take some time to visit these pages again. Therefore, we entered the concept of indexing speed. With higher domain authority, Google is usually the content more quickly than without crawling and indexing.
So, if you have recently updated the page, you'll see Google have more privileges on the page it can quickly be updated. In addition, you will also see in the SERP this. If your title tags or meta descriptions outdated, you can ask Google "submit URL" tools to crawl. But generally, the more pages have the authority, the stronger the ability to enter the link, you'll see much faster than the lower update these links fairness of content.
4. stronger links
This is my favorite one. With the increase of the assets of the link, your own links will become more powerful, and to bring you this incredible ability rankings, because you want to link to your own internal links with the link assets and become more powerful. Therefore, it makes everything easier rankings. When highly privileged, the best you can do to build links that link to your own, and very easy.
However, you can link to other people's links also become more valuable, which enables you to become a more attractive target.
5. Isolation bad links
My friend Everett Sizemore proposed the "insulation" of the word. With better link equity, you can link from some bad damage. Now, if the lower link your assets, and your site get a lot of spam links, then the risk of being punished or adversely affect the SEO will be greatly increased.
However, if you have one million links, then a few bad links will not hurt your. A good way to consider the ratio is the ratio, because of course no one will be punished. Anyone can suffer the consequences of bad links. However, if these bad links only a small part, that is a very small proportion, then the impact of bad links will enable you somewhat isolated.
6. Reduce over-optimization Beijing surrogate prestige 15023219993 Guangzhou surrogate prestige 15,023,219,993 Shenzhen surrogate prestige 15,023,219,993 Kunming surrogate prestige 15,023,219,993 Shanghai surrogate prestige 15,023,219,993 Tianjin surrogate prestige 15,023,219,993 Chengdu surrogate prestige 15,023,219,993 Beijing surrogate prestige 15023219993 Chongqing surrogate prestige 15023219993 Chongqing surrogate prestige 15023219993
Now, Google said they did not over-optimization penalty. But interestingly, many SEO understand that if you are a small website, then you just started, it is easy to over-optimization keywords with exact match anchor text without ranking. The key is usually: in SEO, you need a variety of options.
By many links, easier access to this diversity, risk and internal use exact match anchor text link, your over-optimization is much smaller. Compared with the higher domain authorization, you can get more revenue from a higher domain authority. This is the key to the whole thing. With higher domain authorization, you will get more. This is the idea of the rich become richer.
7. flywheel effect
Our friend Rand Fishkin like to talk about the flywheel effect. When you have more links, everything will be easier. When you start seeing your rankings and people started in the SERP, you get more content from the links, more links will be equivalent to a higher position, and will continue to rotate the steering wheel.
More and more people want to link with you and expand your position and work with you. You will also receive more spam requests and things like link requests, so this is not fun. But generally, the more domain authorization you have, the more have PageRank, life will be more relaxed, you want to start building it day after day. So, as I said, this week, Friday is a quick and easy whiteboard.
Hope you like it. Next time we will contact you. thank you all.