On how to use super product strategy, may all entrepreneurs do not quite understand, today I'm going to explain how to use super product strategy to create a super product it through a simple example.
Today to talk about another dimension super product strategy - user experience.
First, companies need to understand these two questions:
1) What are the reasons because users select the product, price or the product itself? Brand? shopping process? Logistics speed? Corporate Services…
2) the user at the time of purchase, will refer to other user's comments to selected products. (Taobao, little red book, the public comment ...)
I believe that many users will be affected by marketing, advertising, product links open, the final product to choose whether proper evaluation feedback from other users.
But with the rapid development of the times, the user can choose more and more products, each company's marketing is strange, serious product homogeneity, marketing brought by the user will not be loyal to their products, therefore, the decisive factor that can affect the user the choice of products, is their true feelings, which is the user experience.
First, what is the user experience
It refers to the actual user experience, user experience, user experience, in other words, when a subjective feeling and user experience built up in the use of the product.
So the question is, why do the user experience?
Second, the purpose of the user experience
Many companies understand that the era of faster development, more and more light on the value of the brand and the user's realistic transferee company entered an era of user experience is king.
Here we must talk about with you, the traditional strategy into a super product strategy process, so we can understand the importance of the user experience
Traditional strategy: price, marketing, channels, products
Super product strategy: business costs, user needs, product ease of communication
In times past, many companies make products revolves around corporate profits, they are based on enterprise-centric, enterprise to produce what kind of products, how to derive higher profits and pricing, how to marketing the product selling point spread, how to sell through the channel, and in the process, as consumer users, from beginning to end is being ignored objects.
Gradually super user-centric product strategy to stand out, how to meet the needs of users, the cost of purchasing the product from the price tradeoff user, then connect through appropriate marketing with the user, end-users to buy products.
In this process, we find that companies from self-centered to a maximum change user-centric, just pay attention to whether the user from the enterprise.
User needs are met, companies pay attention to user feedback, allowing users to produce connection with the company, to build a loyal fan of the enterprise, for a get to know you, you care about the feelings of business, you will not like it? You can not choose their family products?
Of course, enhance the user experience is based on the addition of products to meet the needs of users made on the basis of.
Product is always the first business, and the user experience and proper marketing is the power, like repairer, car safely on the road, in considering the configuration of the car, the use of super-product strategy to create a super product, select the product must be based on the market to meet the needs of users of the product, then innovation, user experience and the addition of the premise enterprise has a complete product.
Therefore, we seldom hear is the user experience for business to sell promotional products, because of its nature of the business is the product, the user experience is to retain users, allowing users to become loyal fans of enterprises, enterprises pay for the final.
Good user experience can reduce the loss of business users, and even improve customer loyalty, and not a good user experience is not only difficult to have a positive impact, it will lead to loss of customers, and even cause the product to be eliminated by the market.
Sea fishing ultimate service and a good user experience make it a giant in the industry.
Apple mobile phone use to improve the user experience of a small design to attract users, many people become a "powder."
Intimate shopping guide and routing IKEA from top to bottom, allowing users addicted can not extricate themselves.
Third, improve the user experience
For example, a user needs to travel frequently, always staying the same hotel, and the hotel in order to allow the user to live comfortably, appear at a predetermined interface allows users to choose their own pillow, but each time the user when they are scheduled was repeated with a choice of pillows, bored him.
This hotel is suppose there is enough data, records the user's preferences, when a user enters the hotel again, find themselves already appeared pillows in soft beds, users do not need to repeat the selection of pillows, this hotel is not better?
From this example, we will find the following:
1) record user data without user reminder, enough about business users
2) saving the user's time, provide users with convenient
3) the user has a good user experience, eventually become loyal fans
Good user experience is the icing on the cake, it will not have an impact on the product, but it makes the product more convenient to use, as friends intimate.
Fourth, the user experience
Different users in the use of the product, they are using the product and use the product after the feeling is totally different, including, personal preferences, cognitive, and even feelings. Therefore, product innovation and user feedback, the product will change as the user changes.
That's why many App products continue making iterative, if the user will find in the use of every product updates even a small modification vision is to bring convenience to users with a good user experience.
Five super products
In the super-product strategy, although only help the user experience, but it is also essential to create a super product of a ring, so the user for product innovation as the center to form a good user experience is the key to create a super product.
The product quickly iterate to optimize the user experience through an iterative fashion products to solve customer pain points, which is the key to creating a corporate super products, but also is the key to enduring enterprise.
If you want to learn a super product, super product understand the case, search concern "Ai old thinking"
