People are always happy when something is approaching to put myself in position C event and relish in the C position, without asking east and west. On this basis, there is nothing worth considering, to face the full 2020 we are welcoming?
Ying Wu of the people, not to win humble force. 2020 is undoubtedly a chance to break out of the outlet, the outlet and hug, before the advent of that outlet. This requires us in the new year, and development, to find a way, to have a new outlet of thinking.
Thinking requires us to vent shaft in the number of times can react accordingly. Chinese users of the Internet are dedicated to the youth, especially the mobile Internet. They would have to make good use of the Internet, seek for their own development, their interests. Field of electronic business is so vast, all the opportunities available through the current point of view to explore. Under these conditions, a good idea today, tomorrow is likely to become real money. Each people living in today's age of the Internet are not out of the electricity business.
Interconnection of electricity supplier era
New supply side of the electricity supplier industry
In the 5G construction and carry out a comprehensive Internet + new economic situation, operators in the vent position to strive to improve self-awareness and to try to achieve self-reinforcing and self-improvement. Operators must seriously study and resolve new contradictions and new problems encountered in the development of their own, especially in the Chinese Internet population as a demand-side rapid growth of the background, under the objective needs of its upgrading of consumption structure, operators must continue to strengthen self-construction, recognize the value in the supply side, structural reforms and services, output quality service.
Industries new requirements for the supply side
This in our consumer, large operators should base the idea of Internet users thoughtful to provide quality services for their needs, and ultimately promote individual development and construction in the internal electricity supplier industry. Conversely, if there is no industry standard for no accurate user data analysis and research, even the best ideas can not be realized. Therefore, in the process of profound change in the industry, operators must constantly refine and improve their ability to become outstanding.
In order to achieve the desired result, the electricity supplier workers must be clear how to understand themselves, strengthen their unity user's problem. In this process, the operators really want to do customer service, establish and improve the long renewal of the user maintenance mechanism. This also confirms the electricity business community will move towards the road. This is 900 million potential users requirements, but also improve our operations by means of their own subjective states.
十年来，移动互联网给电商行业的建设注入了新的活力，使电商的发展从实践中得到强大动能。同时，运营者应肩负的历史使命，在行业服务水平和服务能力建设方面达到越来越高的要求，以适应日新月异的客观形势，满足潜在的庞大用户群体消费升级的需要。运营者要以新的思想、观点去继承、发展电商行业；要研究新情况，分析新问题，提出新思路，创造新需求。
京东云电商创新中心
5G下电商的异业合作和业类整合
从国家在5G的发展中可以看到，电商行业的发展有赖于当下以及未来的互联网发展和助力。中国利用互联网做起来的电商产业应该说还是位于世界前列的。虽然西方国家互联网普及得更早，在电商方面发展得也更早，但是中国有不可比拟的特殊市场优势，并正在强化这一优势。
实际上，国内外电商行业的发展状况已经开始分野，主要原因在于国外投资者自以为拥有更先进的发展条件，实则受制于保守的思维和管理方式。比如面对中国的人口红利，他们只习惯于在中国投资建厂，利用国人低廉的劳动成本发展产品制造业，对类似的剪刀差活动乐此不疲。从根本上来看，国外投资者把中国的人口红利当作劳动力需求的输出条件，旨在通过不断放债的方式要求国人服从他们给予的机会。这固然是一个过程，而过程是会发生变化的。
此外面对中国人口红利带来的巨大市场，国外投资者在沉迷于眼前巨大收益的同时，不屑于将这红利背后的市场需求与互联网时代带来的新价值联系起来。这给运营者带来了巨大启示，我们要善于辨识5G带给电商行业的新机会并创造性地加以利用。比如，我们要看到在流量成本降低的同时，流量质量提高了。这给电商行业提出了新的视频媒体需求、活动需求、物联网接入和VR营销方式转变的需求。这绝非危言耸听。
以物联网为中心的万物互联示意图
当前营销活动的新趋势是：即从低量营销到高量营销，从低质营销到高质营销，从底层营销到高端营销，从境内营销到跨境营销，从单一营销到多样营销。
针对这些趋势，电商行业相应调整了营销活动并形成了全新的策略结构：
1、全力组织高量营销。高量营销牵涉到的数量越来越高，给平台和品牌带来的利益和影响是一般营销活动难以比拟的，因此尤其适用于平台层面和品牌集团强强携手。由于高量营销收效显著，运营者必须要给予重视。
高量营销下的跨境电商蓬勃发
2、逐步开展高质营销。高质营销可以给平台和品牌带来直接或间接的利益和影响。这类营销不以单纯获得经济利益为目的，而更看重获得形象认同。这类营销活动对新平台、新店铺、新品牌尤为适用。
这类活动在经过系统筹划后如能发展并蔓延开来，就会影响平台甚至大品牌B店的性质，并为其他类型的营销提供更加有利的条件。这类营销活动虽然尚未大规模铺陈开，但是随着消费结构的变化，平台方及品牌方必须主动调整供给侧结构。因此不论从短期和长期发展来讲，还是从抚育基础内容以及内容维护的角度考虑，运营者都必须逐步发展这类营销活动，否则难免会处于被动境地。
随处可见的营造调性电商广告
3、全面推进高端营销。高端营销的发生面虽小，但其影响要比大众化营销大得多，因此可视为超营销的重点。这里要特别说明的是高端营销的界定标准。此处所说的高端营销并非以单品价格划分，而是指高端品牌和服务的营销活动。统计数字表明，高端营销的重点是目标范围内的精准用户定位。由于高端品牌的稀缺性，这类精准用户客源更加优质稳定。
实际上，这类营销活动策划也并不复杂，重点在于为用户提供高质量服务。如果在此基础上运营者推进超营销，还能起到示范作用。如果超营销效果好，整个平台的营销能力及影响力都会有所提升，有助于从普通用户中吸纳更多忠实客户。因此，运营者要针对用户制定相应的运营制度和长效机制并建立起专门的运营队伍来维护营销业务。
带有人工智能配置的高端玩具制造
4、充分发展跨境营销。鉴于跨境营销需求的快速上升，运营者非常有必要做专门研究，建立起有效发展跨境营销活动的机制。跨境营销包括两种形式，一是跨境营销，即营销产品靠进口输入，营销过程完全在国内发生和传播；二是跨国营销，即营销活动在境内和跨境同时发生。
Specifically, operators in the territory of launch marketing campaigns, provide synchronization outside broadcast and other related services to cope with the territory promotion. From the operational level, these two big marketing campaign more difficult than purely domestic marketing, which operators greater cross-border marketing difficult. But on the other hand, the difference of the profits obtained from operators of cross-border marketing is very impressive, so it became one of the marketing methods used by competing platforms coming. Chinese society is increasingly open, increasingly lead the economic development of the world economy. With the growing cross-border economic activity status, the incidence of cross-border marketing will increase rapidly in the coming years. Chinese construction under the Maritime Silk Road "along the way" strategic breakthrough in the long-term resistance to cross-border trade Zhiai China "Malacca dilemma" and so on. Gwadar Port is only a project can be shortened by more than 85% of China's transport distances by sea, thereby significantly reducing the cost of cross-border transactions, a substantial increase in transport efficiency.
In addition, at the national level "sea transit point" ideas aimed at closely our country and the Central Asian and European countries together international land road laying work in our country will also have been completed in the coming years. The major benefit to operators deserve to be creative positive thinking, groundbreaking for the effective use of the current situation of cross-border marketing.
The rapid development of cross-border electricity supplier
5, pay attention to revitalize the diversification of marketing. Face a variety of marketing activities, operators on the one hand to have sufficient knowledge of the user at all levels should strengthen research and big data analysis, without leaving gaps. On the other hand, counter-marketing methods and measures operators have diversified, serious study competing products, learning technology in order to barbarians.
If the operator uses only a single way of thinking and means of competition, it is impossible to gain advantage in a wide range of marketing activities. Therefore, operators to study the characteristics and laws of various marketing, and gradually in the field of business characteristics, to make accurate marketing a variety of modes, this great benefit to the maintenance of long-term value.
Community gradually become a means of diversifying marketing
In short, any change in the phenomenal can not change the old pattern, pour fruit as a result of thinking to no avail, but behind any change there are always some winners had been ignored. The new face of changes and challenges, we must think from the depths, digging behind the phenomena and laws of nature, in the chaotic period for their own good bit, and get down to the real place to do it, only after a chaotic period, when the rule surfaced when the surface of the water, and it laugh, make themselves from unfavorable position as the new winner.