Lecture 9 focuses on two aspects, one of first examples of the use of marriage coach, relationship with the people in order to achieve long-term development, should not be too quick to show all their own good point, should first deal with dull, because each individuals are now showing the way, in fact, are all past their own accumulated experience. All the shining point, has its useless time. If the person is because these points you shine just like you, that you are not interested in you in order to keep the other side, to keep it shine? Long-term relationship, no one can do. Usually out of the way, it is the real way. This is the way you can provide a stable, predictable is the way. From this point of stable, long-term relationship as the originator, and is likely to fly. Products do, too, come look at this point out of the framework of the following points from each product.
The second example is easy to borrow the road, indicating a point on its own, it is difficult to accomplish great things, to grasp the trend, we found Japan Express-sided points behind, so that it can be done. For the "help of trend momentum, not responsible for others' ideas, Lei Jun has said:" A man should make one thing, in fact, the essence lies not in how strong you are, but you have to flow, climbed to push on the supremely stone. "" help of trend momentum, not responsible for others "is to have the potential to find their own" face ", but staff can not hope" point. " To understand the external potential is important, do not be too demanding that follow your "point", this is the key decision-making.
10 speak mainly about the pain points, Shuang, itchy point, it simply: pain point, is to fight the human fear, no fear of pain points can not be called pain points, would not let the product to achieve the effect of satisfying ; cool point is timely to meet the needs of users, allowing users to get real-time satisfaction is also an important manifestation of good products; itch point is expressed in the words of a teacher beams themselves, mainly to meet the user's own imagination, such as micro-Bo costume photos, you want to eat the food and so on, the user is to imagine a beautiful future self, if you can provide users with this kind of imagination, you will get user acceptance.
