1. "What are 100 apps? I've seen more!" In fact, asking product managers to install and use so many apps is nothing more than wanting to expand the product manager's product vision and improve the appreciation and taste of products. In the end, it is a good way to develop product sense by learning from the product and using it for yourself. Just as Master Hsing Yun once said, a person who wants to become a master or a generational master must have at least profound discussions and exchanges with more than 100 Buddhist masters, masters, and Zen masters at home and abroad.
2. In recent years, product plagiarism has prevailed in the Internet and mobile Internet circles. When something is on fire, everyone squeezes their heads and does something. The things they make are very "similar in shape", and the exaggerated ones are accurate to the pixel level. It can be seen that everyone's plagiarism ability has reached the point of perfection. This kind of plagiarism is blind. In product practice, we often encounter such PKs: Apple designed it like this, Taobao designed it like this, Baidu designed it like this, and Tencent designed it like this. Whenever you encounter such a PK, why not ask yourself if your product is the same as the problem solved by these companies or products? Why not ask yourself if your product is the same target audience as these companies or products? Why not ask if any of these companies or products have ever done usability testing? Why not ask these companies whether the business value is greater than the product design, or the product design is greater than the business value? The more you question it, the more ridiculous the herd mentality is. Even if 50 million people claim that something stupid is right, it doesn't make a stupid thing smart because of it.
3. What is the reference of the product? The reference of a product refers to the appreciation and taste of the product. It is not only necessary to deeply understand what the borrowed object has done, but also to have a deep understanding of why the borrowed object does it, why it does it at this time, and where it does it well. The product draws on the essence and essence of the product, and draws on the accuracy of the user's core needs and human nature and the corresponding product solutions. The reference of products needs to follow the principle of "zooming out", and the method of zooming out allows us to observe things on a larger scale. For example, a chair is in a room, a room is in a building, a building is in a larger environment, and the larger environment is in urban planning. This is to consider the product in a larger background environment, so as to avoid the phenomenon of seeing the trees but not the forest.
4. The reference of the product can be drawn from the aspects of strategic planning, product function, product content, user experience, product operation, and profit model.
The reference of a product refers to the essence and essence of the product, the accuracy of the user's core needs and human nature, and the corresponding product solutions. It is forbidden to do whatever is popular, blindly follow the trend and plagiarize. More thinking and questioning, and more comparative analysis, need to follow the principle of "zooming out". What is right for others may not be right for you. In order to make a successful product, you must at least deeply analyze, appreciate and taste more than 100 excellent products.