Summary: Recently, built by Ali intelligent data subscriber growth QuickAudience, heavy on the line, Ali cloud - public cloud, open beta! The product is designed around the consumer brand assets, insight and convenient model through a rich user policy configuration, complete multidimensional consumer insight and analysis of multi-channel contact, help enterprises achieve subscriber growth.
Smart subscriber growth artifact Quick Audience open beta public cloud
Ali cloud data matrix products in Taiwan recently added a new member, intelligent subscriber growth Quick Audience (hereinafter referred to as Quick Audience) has landed the public cloud beta.
Previously, Ali cloud data sets and QuickBI its products through Dataphin matrix, has assisted a number of large customers in Taiwan and efficient automated build enterprise data, providing user efficient intelligent data analysis services to help users better through data services system let intelligent data-driven business.
And the new beta products Quick Audience, dedicated to mining companies will build more consumption growth, consumer assets around the brand, through a rich user insights and convenient model of policy configuration, complete consumer insights and multi-dimensional multi-channel touch up, help enterprises achieve subscriber growth.
It is understood that the public beta Quick Audience contains the following functional modules: a data source and data set configuration, insights (perspective analysis, flow analysis and AIPL, the RFM analysis, audience analysis), circle audience, the audience management . Can help companies achieve rapid circling the crowd and multi-channel touch up, its business can be one of the crowd pushed consumer brand Data Bank side, along with the user online and offline data, comprehensive mention Capacity and Improve Efficiency consumer operations.
Quick Audience scenario
at this stage, Quick Audience for new retail customer base. It provides the following services three major scenarios:
(1) large pro-scenes marketing
pro in the early large, stratified analysis and insight that have been purchased by the user Quick Audience, to understand the characteristics of TA's customers have purchased, circle the relevant population package according to TA , with different material, pushed to the side channels of amplification delivery; while potential customers, the circle can be pushed to the different channels retargeting, thus completing the large crowd before the pro-purchase conversion and storage
(2) daily marketing scene
in the daily under the marketing scene, insight into the built-in Quick audience RFM by users, such as insight into the general model of AIPL analysis to help business users make better stratification and management, while filtering out audience compared to the broader population, property, behavioral characteristics in, there are preferences on what features to help companies achieve better diversification strategy different users touch of stratification.
(3) global marketing scene
opened by Quick Audience data depth and the ability of banks, respectively, in the cloud Ali and ecological serve customers, and to achieve a unified online consumer insight analysis, cross circle under the brand line, and within the ecological put in touch up, put comprehensive Capacity and Improve efficiency brand global consumer operations.
Quick Audience core functions
(1) access to a data source: providing a plurality of data sources, the ability to access multiple data sets, and to complete the import data source management, supporting access ADS, HybridDB database.
(2) data set creation: to provide all kinds of data sets such as consumer data collection, AIPL data sets, model configuration capability RFM data set for AIPL and RFM score data sets can independently configure rules and thresholds.
(3) insights: providing a multi-dimensional insights, a perspective analysis, the RFM analysis, flow analysis and ability AIPL analysis.
(4) custom management: quickly customize circled the goal of providing audience analysis, edit, download, update, push and other management functions.
(5) Global Marketing: to help build global brand consumption data assets, to mention a comprehensive energy, Improve Efficiency, global brand operations.
Quick Audience core strengths
efficient model creation: through rapid model configuration, complete the user model for insight analysis;
multi-dimensional user insight: the completion of a multi-dimensional user model and a 360-degree tags User insights;
convenient strategic planning: multi-dimensional circle of people planning strategies and convenient can quickly crowd strategy;
multiport channels of contact: multi-delivery channel integration can be a key global marketing complete closed loop;
More on the topic of subscriber growth, Welcome to the official website of the data table discussion: https://dp.alibaba.com/exchange/quota?spm=a215hz.13439232.0.0.79ac7dc2lqTzlS&articleId=77