When the boulder cracked, someone saw fear and someone saw light.
Because there is light, everything grows. The impact of the epidemic on every company is huge. However, under the impact of the epidemic, the digital transformation of enterprises promoted by China-Taiwan technology has brought hope to enterprises. Since starting his business in 2016, every appearance of Yunxian Technology has been breaking through itself, leading innovation and creating surprises.
Today, YunJiang Technology held an online conference of the new product "Sum in the Future and Glow Together" to officially introduce this growth-oriented enterprise user product "Surplus · New Marketing Center" to enterprise partners and industry friends in the form of a 3D technology show .
The power of digitization
Under the epidemic, what exactly can digitalization bring to enterprises? Yunzhi Technology founder and CEO Bao Zhigang said in his speech that the essence of enterprise digitalization is connectivity, data and intelligence.
1. Link: It is to link with consumers, employees, and production equipment to achieve end-to-end digitization.
2. Data: All business ends can form data backflow, realize business dataization, and realize business process management dataization.
3. Intelligence: When we have data, we process, model, and algorithm the data to drive the application of business intelligence.
Bao Zhigang believes that all business data and all data business needs to be established by all companies in the future.
In his view, in order to digitize enterprise marketing, four major upgrades must be done: First, technological upgrades. Because the original technical framework can no longer adapt to the commercial changes brought about by the rapid development of the Internet. Technology upgrades can not only bring efficiency improvements and reduce costs to enterprises, but also allow enterprises to face rapid changes in business innovation.
Second, rely on the digital center to build capacity. The digital center includes a business center and a data center. The digital center can help enterprises achieve a high degree of integration of business and data, deposit the capabilities required by the business on the center, and support business innovation and product innovation.
Third, the marketing link is closed. Enterprises should build a consumer-centric marketing loop. This involves all marketing contacts and links to all employees to achieve a closed loop for the entire marketing link. Marketing links include: brands, markets, transactions, channels, services, and members.
Fourth, deposit digital assets. Digital assets will be an important support for the strength of future corporate marketing capabilities. The flow of transactions generated by the interaction between enterprises and consumers, the repurchase brought by members, etc. will all become important digital assets of enterprises in the future in the form of data.
Yunyun Technology's high-end casual snack customers have paid great attention to internal digital construction since its inception. Therefore, under the impact of the epidemic, their income has not decreased but increased. In the process of their digital construction, Yunyun Technology built a marketing platform for them, opened up 29 business terminals, realized online connections for more than 3,000 stores, and deposited 87 million member data. In the past 2 months, online performance increased by 100%. This is the power of enterprise digitization.
Three clouds fully empower marketing growth
From Bao Zhigang's point of view, it is not difficult to find that the digitalization of enterprise marketing is inseparable from the support of the middle and Taiwan capabilities. But for a long time in the past, China and Taiwan have been exclusive to large enterprises.
The "Surplus" released by Yunyun Technology this time is a new SaaS-based marketing platform product launched by Yunyang Technology specifically for growing enterprise users in the new retail industry. Cloud migration data is committed to driving marketing intelligence through data, strategies to empower marketing growth, and leading more companies to digital innovation.
According to Lu Yibing, product director of Yunxian Shuying, Shuying products are composed of three core parts: transaction cloud, marketing cloud, and insight cloud. It integrates functions such as order transactions, member operations, and data analysis, so as to get enterprises to activate existing data and better conduct private domain traffic operations.
1. Transaction Cloud
As the front-end business contact point of the enterprise, the transaction cloud covers the scenarios of merchants' online self-operated platforms, offline stores and third-party platforms. For example, ordering applets, PC mall, app mall, cloud POS, etc.
Taking the small ordering program as an example, due to the impact of the epidemic, many stores' offline traffic has been greatly affected, and companies have to shift their focus to online. However, online third-party platforms have a high turnover rate, so this makes it necessary for brand chain business owners to build their own online platforms. The number of small profit orders single program pre-connected to many third-party distribution platforms, greatly reducing the difficulty of online sales business.
In addition to ordering mini-programs, Datawin also provides an overall in-store cloud POS solution that can be adapted to various terminals, including POS machines, tablets, and ordering large screens. At the same time, Shunying has also docked with more than ten mainstream cloud printers on the market, making it ready to use.
2. Marketing Cloud
If the transaction cloud is the "frontline", then the marketing cloud is the "command center" of the enterprise. Through the marketing cloud, the operational strategy is deployed to allow the frontline to implement the operational strategy. Among the digital profit products, the key strategy of the marketing cloud is to provide users with support for private domain traffic operations.
Lu Yibing bluntly said that for merchants, only the traffic is their own, and the business is their own. He said that in the operation of private domain traffic, the most important thing is the operation management of members. For various stages of enterprise development, Supwin provides four loyal operation systems for members, including points system, hierarchical equity system, stored value system, and paid member system. In addition to providing a member operation system for enterprises, the marketing cloud of Datawin can also empower specific marketing strategies of enterprises.
According to Lu Yibing's observations, the vast majority of enterprises are still based on general empirical marketing. To achieve precise marketing with goals and strategies, a strong label and data analysis system is needed. As a result, Supwin provides six major labeling systems to provide comprehensive insight into consumers. In terms of activity crowd analysis, Shunying provides 3 ways of crowd package (intersection, union, difference) combination. For example, in a single marketing campaign, merchants can select those price-sensitive users who "participated in the Double Eleven and participated in the 618 promotion" for targeted marketing. In addition to active marketing, Datawin also provides an event marketing engine, covering a total of more than 60 types of trigger events in the consumer life cycle. Different scenarios and different strategies provide instant feedback to consumers to achieve the best marketing results.
3. Insight Cloud
The Insight Cloud in Supwin's products is responsible for intelligence analysis.
The business staff of Supwin products can provide comprehensive analysis support from the perspective of business, member's perspective, marketing perspective, commodity perspective, etc. At the same time, for companies with data capabilities, Datawin has a self-service analysis platform to complete more analysis scenarios.
In addition, for companies with higher operational needs, Datawin also provides customized smart labels and smart decision services to truly achieve smart marketing.
SaaS Evolution in Central Taiwan
It should be pointed out that these three clouds are not all of Shunying. Datawin is not only the SaaSization of upper-layer applications, but also the SaaSization of the middle office. The middle office is open. Every company needs the middle office to connect and integrate front-end services, so as to achieve membership access, transaction access, and marketing access.
Li Yuanjia, general manager of Yunxi Shuying, said that Shuying will provide standardized and industrialized new retail digital marketing SaaS applications on the basis of China-Taiwan.
In fact, China Central Taiwan has evolved from a platform that only large companies need to customize in order to create a SaaS product. This process is actually the evolution of products in China and Taiwan.
Miao Yu, the COO of Yunying Shuying, said that the "number" in the name of "Shuying" means data driven. Faced with the changing market environment, complex trading journey, and diverse portraits of the crowd, Su Ying needs companies to rely on data to choose the most effective marketing method. Before by feeling, now look at the data. Early warning changes.
The guiding role of data in operations and decision-making is self-evident. The "surplus" in the digital profit means that the digital profit is a smart and light product. Suying hopes that every company's marketing or operations staff can focus more on the formulation of strategies, the tracking and optimization of results, and the positioning and planning of the future. Rather than busy with trivial execution.
Through intelligent products, liberate human labor and free up more space for thinking. After the business process and rules are formulated, everything can run intelligently, so beautiful. At the same time, the form of services should be "light". To the extent acceptable to growing companies, we quickly deployed through SaaS and used the innovative practices of the industry's leading customers to bring the value and dividends of the middle office to the growing companies.
At the same time, the service form should be "light", within the acceptable range of growing companies. Therefore, Sapwin chose to deploy quickly through SaaS and use the innovative practices of the industry's leading customers to bring the value and dividends of China to Taiwan.
Li Yuanjia, general manager of Yunxi Shuying, said that in 2020, Shuying will focus on new retail scenarios to help growing customers achieve digital connections for users and build data-driven businesses.
"Surplus's vision is to become China's largest digital platform. Supreme will continue to work hard, innovate on the middle stage, continue to create business value, and help our customers succeed."
