1 business direction
- Business direction: direction business process having a logical connection relationship between two business entities transaction, service traffic direction can be distinguished according to a direction between the region area dividing business entity. For TUP / ISUP, also known as business direction trunk group.
1.1 You understand your company's
l business direction
l Critical Path
l What business model
1.2 Research Report
- The actual depth should accurately reflect the objective facts, not subjective imagination, according to things as they understand things, study the material in detail. Research that is based on objective facts grasp, careful analysis, a thorough reveal the essence of things. As countermeasures, research reports can be made some comments, but not major
Look at four:
Own business
Overall trend
Future direction
business model
1.3 method for capturing user needs
User interviews
customer feedback
Questionnaire
social platform
How to get the real user's needs :
- Get full enough information
- Organize data, summary information, and analysis results
- The functional requirements into design
- Quick verification, correction demand in the user process
Key : Any summary and analysis needs, there must be a logical, avoid the pitfalls; correct any need to put into the market to observe the user. This would make compliance with the real needs of users of the product.
2 Other requirements
l operational data
l Competitive Analysis
l brainstorming
2.1 Requirements match
Demand generation to solve the problem discovery and validation requirements
Matching demand to solve the problem either do
Early tests: first select certain time periods and several customer groups to carry out comparative experience
Mid-run: to assess the effect of
Late feedback: Fill in the views and experience test records
2.2 stage and location of a product
A product can actually be divided into:
Development of
Impounding
Outbreak
Period of decline
Note: should first be market positioning, product positioning before
3 Demand Management Process
3.1 Process:
1 to determine the demand management strategy
2 to determine the forecasting process
3 对数据应用进行规划
4 确定同步规则
5 建立紧急响应流程
6 监控绩效指标
3.2纳谏
标签墙
用户意见渠道
奖励机制
3.3原始需求的管理
归类
l 我们确知客户的需求是什么（质量）
统计
l 满足客户需求的最佳解决办法（统一性）
3.3GTD工具
GTD: get things done
需求评估：
KANO法
产品服务的质量特性分为五类：
- 基本(必备)型需求——Must-beQuality/ Basic Quality、
- 期望（一元）型需求——One-dimensional Quality/ Performance Quality、
- 兴奋（魅力）型需求—Attractive Quality/ Excitement Quality、
- 无差异型需求——Indifferent Quality/Neutral Quality、
- 反向（逆向）型需求——Reverse Quality，亦可以将 'Quality' 翻译成“质量”或“品质”。
ICE法
方案：
l 完整填写简历
l 通过同事的方式作证简历
l 对简历不全的人进行push
l 开发潜力识别 系统
