2. Finishing "Baidu takeaway" Feedback on Sina Weibo users.
- Custom keywords to find 50 user feedback Poor
- The reason for user feedback to classify a brief analysis of the problem
- Analyzed and the action plan
Research Objective:
Collected on Sina Weibo, Baidu takeaway Poor user information, analyzing possible problems and suggest possible solutions.
Collecting ideas:
Since Weibo micro-blog on Baidu takeaway more, keyword "Baidu takeaway" There are 62,290,638 search results, more content, more for the recently cut information, not content to be collected.
In order to find real common user feedback, so choose a more grounded gas keyword search:
[rotten, trash, spicy chicken, Poor, poor, can not endure, Nyima, sucker, unloading]
Because for too long ago user feedback and no actual reference value, so set the filter conditions: [2017.01.01] after
User feedback gathered screening, selected 50 more valuable information and organize:
to sum up:
According to the information feedback finishing problems of user feedback focused on the "client", "slow delivery", "Shipment high", "take-away little brother" on, accounted for 78% of all feedback.
Among them, distribution problems and slow take-away little brother, O2O takeaway is a common problem in the industry phenomenon.
Users north of Guangzhou-Shenzhen and other cities of feedback most, accounting for 36% of all feedback. Royal Park user feedback which accounted for 24%.
For some feedback, Weibo account "Baidu takeaway - Doodle Bear" has been resolved to follow up feedback.
Information 50, except for feedback for distribution problems and takeaway little brother, the most valuable few are as follows:
1, Internet bloggers published information, the impact was greater than the specific content, the scene is easy to reproduce.
2, the specific content, the scene is easy to reproduce.
3, put forward the demand function can be achieved.
Other need to reflect feedback:
Set up a "Muslim area", part of the user dissatisfaction, this microblogging is forwarded several times. (Religious issues involved need to consider carefully)
Possible solutions:
For takeaway little brother and distribution problems, you can use the following measures:
1, set the upper limit distribution of single takeaway receive little brother, has not completed certain punishment after receiving complete a certain amount of the reward.
2, optimize the user rating system, the user instant evaluation of foreign selling small brother invisible, hidden part of the information, statistical evaluation of user content, for low-quality, poor service takeaway brother seriously.
针对商户提供产品有问题的问题：
1、加大商家的加盟门槛，减少不良商家的进入几率。
2、对商户超时不接单、恶意取消订单、拒单等行为进行严惩。
针对客户端的问题，酌情（与运营活动、战略目标、商业模式等有关）进行进行优化：
1、用户可取消短信订阅。
2、优化银行卡绑定流程，不强制用户绑定银行卡，解决潜在的支付安全问题。
3、减少更新弹框出现频率。
建议数字的话使用分隔符。这个如果想写的更有深度的话，可以写一些美团和饿了么的，对比一下然后做一个分析。