Social Fitness App "Keep" suddenly laid off over 300 people, and in 1024 the programmer section. The person to be cut, approximately 60% of the people and development operations, the compensation scheme is N + 1.
Author: Three Words Finance
October 24th tenderness news that a number of social Fitness App "Keep" suddenly laid off over 300 people, and in 1024 the programmer section.
Sources said the staff were laid off, about 60% of the people is the development and operation of the compensation scheme for the N + 1.
Some netizens said, keep sudden layoffs today more than 300 people, a good programmer section 1024 does not want to let everyone seems to take over. There are certified Keep staff said, Keep laid off a large wave of graduating students, "fast end of the year, people how to find a job." Also known as sudden layoffs, there is no sign. There certification Keep employee said a lot of people away.
There are friends screenshots revealed, Keep issued a notice, originally scheduled for Friday, Quest online activities due to force majeure canceled.
Three words to Keep Financial verify, temporarily not get a response.
Keep the operator of the subject is calorie Beijing Science and Technology Co., Ltd., was established in September 26, 2014. July 2018, Keep obtain 127 million US dollars D round of financing led Goldman Sachs vote. Keep Since its establishment in 2014 has so far completed six rounds of financing, investors include Tencent, BAI, GGV Capital and so on.
Although there are many Keep active and loyal customers, but how to make it profitable conversion has been exploring.
Keep in 2018 launched a new product. First, at the beginning of the gym Keepland first line opened in March and released Keep launched a treadmill represented KeepKit hardware, an important step will be the beginning of the line flow and revitalize the brand value of community.
Keep CTO彭跃辉说，过去一段时间，公司经历了一次重要的战略转型，最终决定把业务场景从app继续拓展到线下和硬件领域。
如今，融资过去一年多了，显然Keep又遇到了资金问题，商业模式遇到阻力。