[Note] Chapter NPDP new product process

 

 

3.1 product development, process and risk reporting, development practices and processes to enhance the success rate

 

Control the risk of new product failure, along with increased costs, reduced risk

Knowledge can change to improve decision-making, reduce risk, decision-making framework

Identify problems and opportunities

collect information

Organizational records, employee organizations

External consultants, published literature, patents

Competitors, customers

Analysis of the situation

Recognition Solutions

Choose the best option

Based on the decision-making action

The importance of the front end of the product development process, the fuzzy front end Fuzzy Front End, creative generation, the initial concept development, advanced operational phase

 

 

3.2 Several product development process

 

Comparison of various development process

1940s chemical product development

NASA stage evaluation process in the 1960s

20 actual mid-1960s Stage 6: Exploring Exploration Screening Screening Business Valuation Business Evaluation Development Development Testing Testing commercialization Commercialization

1980 Cooper Stage-Gate Process

3.2.1 avenue Stage-Gate

Explore Discovery

Scoping Scoping

Project Business Case Analysis

Development Development

Test and revision Testing and Validation

Listed Launch

stage

Activities Activities

Comprehensive analysis of Integrated Analysis

Deliverables Deliverables

pass

Standard list of deliverables Deliverables

Standard Criteria

Output Outputs

Advantage

Transparent

Quality of decision-making

Provide guidelines and constraints

For a variety of organizations

limitation

Bureaucratic

Too rigid and costly

Stifle creativity

3.2.2 Integrated Product Development IPD

Concurrent Engineering Concurrent Engineering

Waterfall flow Waterfall Model, requirements, design, implementation, verification and maintenance

Results and concepts integrated different system functions of the application system, effective and efficient development of heart products to meet customer demand way

From the application of the basic tools of product development

To the application of project management

And then advance to the voice of the customer, strategic connection

The final construct a learning culture based on knowledge acquisition and management of

Not just a model, it covers the basic principles of the majority of the product development process, and focus on continuous improvement and learning

Hierarchical organizational practices

1. Basic Tools

2. project with the team, project management, cross-functional teams, design for manufacturing

3. Customer focus, voice of the customer, the design based on customer needs

4. The strategic combination, product strategy, project selection process, performance metrics

The knowledge, skills and innovation, knowledge acquisition and management, capacity development, innovation and cultural development

3.2.3 Lean Product Development Lean Product Development

Productivity Productivity

Profit per unit of time to complete more projects, accumulate more users

Effective use of the designer or developer

Shorter time to market

Less waste

Potential sources of waste

Chaotic work environment

Lack of resources, priorities, made clear early consideration of

Communication barriers

Bad definition

Over-design

Too many fruitless meetings

Too many messages

Toyota Product Development System recommendations

1. customer-defined value, get rid of waste can not bring added value

2. Product development efforts early exploration program, designed to maximize space

3. High-quality development process

4. Strict standardization process

The chief engineer system

6. The balance of functional expertise and boast functional integration

7. The ability to train engineers

8. integrating suppliers

9. learning and continuous improvement

10. excellence and continuous improvement of the organizational culture

11. matched with people and processes in the art

12 simple visual communication, enabling organizations to concerted

13 make the best use of standardized tools and effective organizational learning tool

Advantage

Smooth flow of information

Simplify collaboration, optimization design

Improve the quality of performance focus on cost progress

For a variety of projects

Learning record, problem-solving tools are simple visualization

limitation

Participants must be dedicated and experienced

To change the organizational culture and structure

Strong vendor management

Willing and able to accept change on the goals and direction

Key concept

Increase knowledge

Lean Flow

Management, improvement, continuous learning

3.2.4 Agile Product Development

Development Declaration

Individuals and interactions over processes and tools

Software can run better than file

Customer collaboration over contract negotiation

Corresponding change over following a plan

The key principles

Continuous delivery as soon as possible

Welcome to change into a competitive advantage of customers

Working with business and development

Proactive people to work, the first self-organized groups

When most provinces efficient way of transmitting information is face chat

The software can be run is a measure of progress

Continued focus on new technology and excellent design

Simple, agency work is minimized

Self-organizing teams can

Reflections on a regular basis, and provide efficiency

Key elements

Product List Product backlog agency

Scrum agile process

Sprint Sprint

Product manager, Product Owner

Agile Coach Scrum Master

Agile teams Scrum Team

Advantage

1. unquantifiable / difficult successful product development projects, has brought new opportunities for feasible

2. develop rapidly changing quickly encoding test, correct

3. regular meetings to update progress, strong visibility

4. iterative, continuous feedback from customers

5. vulnerable to changes

6. daily meetings to assess productivity, improve productivity

7. The daily meetings to identify issues in advance

limitation

1. scope creep

2. The overall cost and time are not clear

3. If you do not go all out, full of nonsense

4. For small projects

5. The need veteran, novice nonsense

6. Trust effect is good, otherwise frustration

7. Members leave big impact

8. Quality Manager to implement and difficult to quantify the floor, unless every return

 

 

3.3 Product Development Process Model Comparison summary

 

3.3.1 Agile and Lean

Lean aims to reduce waste, improve operational efficiency for manufacturing repetitive tasks

Agility to complete the task in a short time

3.3.2 with agile avenue

Avenue mark to return to the question: do the right project? Applicable to the development of hardware, software for agile

Agility is an effective planning tool onlookers and project management tool that can be used avenue Stages 3 and 4

3.3.3 Integrated Product Development and other

 

 

3.4 Product Development Process Governance

 

Reflections on strategic issues

Used to guide the project, the framework of processes and functions of the program, portfolio management,

The use of high-level and strategic perspective

To answer the question

1. Are the processes for organizational changes, whether to accept

2. The results of a new product or service is not meet the target?

3. whether there are associated with the process metrics?

4. The right balance of rights and responsibilities

The decision-making process and the agreement is valid? And timely decision-making

6. whether the input information, output information based on cross-functional parts of the organization, periodic review?

 

 

3.5 Product Innovation Product Innovation Charter Articles of Association

 

New organization to promote the commercialization of core products

The project covers the reasons for the project, objectives, goals, guidelines, boundaries

Answered, who, what, where, when, and why the five questions

content

background

Why do this project? Scope, role, resource constraints, key technology, industry, environment, market analysis

Key stage, target markets, key technologies, marketing methods, competitor strengths and weaknesses

Goals and objectives for the company to contribute to the strategy, business goals, financial goals, performance targets

In particular criterion, the internal working relationships, reporting mode, budget expenditure, external agencies

 

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