The Chinese name of NPDP certification is Product Manager International Qualification Certification, initiated by the American Product Development and Management Association (PDMA), and is the only internationally recognized professional certification for new product development. Judging from the national examination data of NPDP over the years, except for the impact of the epidemic in the past two years, the number of examinations has declined, but the overall number is still rising. It is expected that the number of NPDP applicants in 2023 will break a new high.
So why are more and more people, especially those engaged in product-related positions, starting to take the NPDP exam?
For product managers, NPDP certification is an authoritative identification of their own capabilities. In detail, it can:
1. Improve their competitiveness in the company
Mastering many thinking and methods of product managers can play a role in enterprise development, marketing, and design. He is a technical compound talent who holds several positions, which greatly enhances the irreplaceability of the position.
2. Have better career prospects
The application and technology of product managers in development, marketing, and publicity are being widely used in various industries. Data survey results show that at this stage, leading enterprises in various industries are constantly optimizing and improving their business systems through product skills.
3. The stepping stone of product work
Master user research, competitive product analysis, pain point mining, architecture design prototype, product iteration thinking and other methods, and use your strength to speak out in the application process.
4. More job opportunities
Product manager, involved in many fields such as application development, marketing strategy and implementation method, publicity and promotion design, etc. In the above fields of products, you can get an offer independently.
5. Respond to the core information security risks of the enterprise
Manual control of key information increases the risk of information leakage and reduces the frequency of human intervention.
6. Implement informatization to improve work efficiency
Without NPDP learning, it is easy to lack correct understanding, and the work process system is not perfect and unclear. After systematic learning, labor intensity can be reduced and work efficiency can be improved.
Is the NPDP certification certificate recognized by the society?
The following are some specific explanations:
1. The influence of the PDMA organization
PDMA is one of the largest new product development and management professional organizations in the world. It has been established for more than 50 years and has attracted many professionals in the field of new product development and management to join. Therefore, PDMA organization has very high authority and influence in the field of new product development and management, and enjoys a high reputation in the industry.
2. Professionalism of NPDP certification certificate
The NPDP certification is a qualification certification for new product development professionals, which covers the entire process of new product development, including market analysis, concept development, design, testing, promotion, etc. The certificate requires the holder to master comprehensive new product development skills and methods, with high professionalism and practicality.
3. The difficulty of NPDP certification is high
Obtaining the NPDP certification certificate requires passing strict examinations and assessments. Applicants need to have certain working experience and skills, and need to demonstrate profound professional knowledge and practical ability in the examination. Therefore, those who hold the NPDP certification represent the top professional level and ability in the field of new product development.
4. Recognized by many well-known companies
Many well-known companies and organizations, such as IBM, Hewlett-Packard, Motorola, etc., have given high praise to the NPDP certification, believing that it represents the highest level of professional knowledge and skills in the field of new product development, so the certification is also being used by more and more people. It is valued and recognized by enterprises and organizations.
To sum up, although the recognition of NPDP certification is slightly lower than that of some other certifications, its authority and practicality in the field of new product development and management have been widely recognized. Those who hold the NPDP certification certificate can improve their competitiveness and professional level in the workplace, and it is easier to obtain career opportunities and promotions.