This paper collecting and collating information on some of the key points of today's business headlines ------ by Chun Yue (the main points of this paper are collected more, so I can not agree shall not be reproduced)
First, before the 17-year business schedule Today's headlines:
1, Zhang Yiming involved in entrepreneurial experience: Cool News, rice has 99 rooms.
2, 2008, Zhang Yiming has been thinking about how effective access to information.
3, 2012, Zhang Yiming founded byte beating, prepare the mobile Internet business.
4, have launched products: connotation piece, funny 12 different content applications embarrassing chart, comics and other connotation.
5 August 2018: Launch of headlines today, three months DAU100 million.
6, July 2012, SIG SIG Asia to invest $ 5 million A round.
7, December 2013, the cumulative number of active users headlines today: 95 million.
8, March 2017, Today's headlines DAU 1 million.
Second, according to Zhang Yiming five-sided pre-sentence law fupan entrepreneurship:
1, industry: general direction of mobile content delivery, great opportunity.
a. Traditional web search fails, new opportunities. Mobile, personalized, fragmentation.
b. ceiling is very high (high demand users mass X)
Highlights: With the advent of mobile Internet, high ceilings, a high degree of concentration.
Knowledge points: whether the industry has the opportunity to see whether there are changes.
2, Business: Business flow type, Quick Find retained excellent stay & excellent products, and low-cost expansion.
. A service verification proved that adhere to high residence time:
(1) measured the meaning of the piece, funny embarrassing diagrams of 12 software products, paragraph 13, before the project Today's headlines.
(2) Community text, the ceiling is very low (retained / duration are not good enough)
(3) community pictures, funny embarrassing diagram (misjudgment opportunity to do the picture too early, and not retained)
(4) information platform, today headlines (long and excellent retention / h)
(5) a point of view: 10000 DAU stay 10 minutes >> 100,000 but less than one minute.
. B does not adhere to the burn principle: the use of pre-packed form, priced at 50 cents each mounted between one dollar.
Highlights: Lean explore fast trial and error, the A / B test, test, rapid transformation.
Knowledge Point: better business model: either greatly improve the user experience, either greatly reduce the operating costs of users. Headlines continuously A / B substantially, both aspects.
3, entrepreneurship early heart:
Zhang Yiming personal label: severe information acquirer; extreme want to change the acquisition efficiency. (This is basically he will go recommend this technique to select the nature of the cause)
Knowledge: the degree of interest and the mission is to determine the general direction of two pioneering early heart, both directions, Zhang Yiming have a strong degree of fit. Where the good beginning of the heart: the project failed, not afraid of failure, immediately start, Zhang Yiming 13th project is Today's headlines.
4. Team capabilities:
Venture with the University roommate Liang Rubo (R & D leader headlines). August 2012, Zhang Yiming technical team of 20 people, of which five were clear North, Tsinghua 3 people, team capability: machine learning algorithms, AB testing capabilities.
Knowledge: essential experience in the industry (the Internet), an essential function (algorithm, A / B), Zhang Yiming are built better.
5, external resources:
Angel round Zhou Zijing and other investments; A round SIG investment. Growth, low-cost "pre-cooperation" to complete the short-term rapid growth.
Knowledge Point: There are two external resources, cooperation necessary funds (financing), essential. This is one of the necessary cooperation, Zhang Yiming pre-installed it is simply too strong. Financing is, each stage has outstanding capital involved.
Third, the business headlines top5 experience:
1, the beginning of the heart based on large vision, rather than small projects. In the vision, constantly A / B trial and error, respect for the law, after the A / B flew restructuring and adjustments.
2, headlines looking particularly good opportunities for industry (high ceilings + great industry concentration)
3, lean fast trial and error, trial 10+ year new direction was wrong, very good. This is a law, the law is the premise condition, his condition is that each of trial and error are A / B.
4, the basic formula for flow-based service = long = new passenger DAU * * * When retained long. Duration is very important.
5, Zhang Yiming two high points:
a. the objective facts can not control themselves, have enough reverence (full investigation, A / B)
b. for he can control, extremely hard, execution excellence (recruiting, lean verification)