Enterprises should set goals in what fields? I clearly tell you that companies should set goals in seven key areas, the formation of the target system business. The seven key areas are: technological innovation, market leadership, product quality, staffing, customer service, profitable growth, IT. Here the profit growth routed to the first of several? Sixth. However, we are yet many companies profit growth in the first place.
A business to sustainable development, in order to live long lives, Built to Last, it must make a balanced development of these seven areas, build their own target system. In these areas, the most important technological innovation, because the reason why companies can maintain market leadership, due to product quality, and product quality is an important guarantee for technological innovation.
Maintain market-leading still dependent on the quality of service, but the service needs to have enough staff. For the staff, companies need to organize professional training, and to encourage them to provide good service through effective management. Because staffing is important, it came in front of the customer service.
In addition, if we can do customer service beautifully, so that customers satisfied, he would often visit us, or even recommend their friends and family come to visit.
In this way, it is possible to do our market leadership, and ultimately drive profitable growth.
Enterprise performance management assessment objectives
Finally, if a business is not the development of information technology (IT), then the company domain, and no future. So, we have to consider what kind of business to improve the way information management capabilities. For example, the introduction of enterprise ERP system, the use of this new mode of modern management. It can be said is that the enterprises need to focus on information technology a priority.
Each decision will affect the managers of these seven areas, we should give full consideration to target seven areas. Drucker believes in the enterprise, the key target areas should be done five points: use simple and understandable language description of all corporate phenomenon: acceptance tested in practice: to predict behavior; in the decision-making process, can be assessment; let actual operators to analyze their own practices, and thus improving business performance.
In the process of building their own businesses in the target system, to try to reach five points or more. In addition, the seven business areas are optional indicators corresponding to each of these indicators can help us set goals for each business area, and accordingly performance appraisal.
With these indicators, the key areas of work is not easily ignored. Here, I would like to remind you that we can not just focus on one area or a few areas, while ignoring other areas. This is a whole field of seven, which together constitute the target system business, we want to build a successful system of business objectives, it is necessary to achieve a balanced these seven areas, the coordinated development.
You can not single-handedly carry a whole mountain
As the saying goes, "no one to eat a fat one" in the process of achieving goals, we can not ask for the moon, all of a sudden it will be a huge target completion. In addition, "not a monofilament line, tree does not make a forest", a person, a division of power is limited, we can not be a heavy target pressure in a person's head, or the head of a department. At this time, how should we do it? We need to target effectively decompose assigned to each department in the enterprise, everyone there. So that each employee can play to their energy to achieve "Many hands make light" effect. When the organization's senior management to determine the organization's goals, it must be effectively decomposed to convert it into various departments, targets individual employees. This process can be summed up very simply, is to use words to express "target decomposition."
Why do we want to target decomposition it? Here is a simple example, a boss and then a big skill can only carry two hundred pounds, he absolutely can not afford to carry a hill. To picking up a hill, the best way is to put the hill "cut" into several large pieces, then these large blocks allocated to different departments. And each department, after receiving a large piece of their own, then cut it into smaller pieces so that each employee can undertake a small piece. After all such a point, the hill is not hard to carry. It is easy to understand, in an organizational structure, the company targeted corporate, departmental targeted sector, while employees should also target employees. Otherwise, grades alone a person, or a few, whereas the target is not only difficult to achieve, people will be the target exhausted.
Target decomposition
I have seen an entrepreneur, he told me: "! Hung teacher ah, you see I now have assets of tens of millions, I would have thought that the business is bigger and more relaxed, but how do I feel tired now than before."
I asked him: "? You how a farnesyl tired," he said:. "I want to see every day to talk about customer orders, but also to manage production, to see financial data day mind-boggling, really big hard I have been a long time not properly eaten a meal with his family, although I have so many assets, but I do not have time to enjoy life ah! "
So I smiled and said: "? Previously, your business is just starting up, you have to do it," he said: "I have done these, ah, see clients, talk about orders, production grasp what." I asked he: "? that you are a big boss, why do these companies do if later you do more, you have nothing personally to do it?"
The boss once was I asked to speak up.
I can responsibly tell you is that, if a boss to do anything yourself, do not know the target decomposition, then his business must not do! In fact, this is a lot of employers have existing problems one enterprise developed getting better and better, increasing scale, but the management has become increasingly hard. This is the consequence they did not target decomposition.
Most businesses are small to large developed, when companies start-ups, less traffic, the boss can be everything themselves. However, when the company developed to a certain size, if the boss does not know how to break down the target, or do not break down the target in place, it would be less effective, and he will be more tired, because he did not break down the palm-term goal management, not good at managing a business to grow thereafter.
According to statistics, China's corporate average survival time of only 2.9 years, which is well below the average survival time Western companies. Coupled with China's large scale enterprises rarely, establish their own brands in the worldwide enterprise even less.
To get rid of this disadvantage, we have to develop and achieve business goals and enhance their own strength. To do this, companies need to learn many things, know how to break down the target, realize people do their job is one of them.
The boss does not have to hands-on, to learn to break down the target, the boss should do, should not do it for the employees. Only in this way can the enterprise Bio playing a hill, more efficient operation.
Employees often use the "extremely heavy burden on everyone pick, everyone's head there are indicators" slogan to ridicule target management business, I think it makes sense, this is in fact the goal of decomposition.
From the department to the enterprise, to employees from the department, everyone has their own goals. Large enterprise-wide vision to target based on the theory of decomposition, broken down into small goals at different stages.
Small target different stages of division should continue to go on: from the enterprise level down points assigned to each department, and then points down from the level of department, every employee assigned to him. In this way, the whole big goal split up, everyone has their own goals to be accomplished, everyone will not bear the entire enterprise is too large target.
Only goals down refine, so companies can target done faster and better!