A. Source flow, Medium and Campaigns
1.Source
- Source or traffic source usually indicates the source of traffic, usually by urm_source parameter tracking
- In GA, the name of the traffic source is case-sensitive, such as google, Google and GOOGLE is a different traffic sources.
- E.g:
- 'Google' traffic source is google / organic in
- bing / cpc the 'bing' traffic source is
- tripadvisor / referral in the 'tripadvisor' traffic source is
2.Medium
- Medium traffic categories represented in the track by utm_medium parameter by GA
- In GA, the traffic class name is case-sensitive, such as email, EMAIL and Email traffic is a different category.
- E.g:
- google / organic in the 'originc' is the traffic class
- bing / cpc of 'cpc' is the traffic class
- tripadvisor / referral in the 'referral' is the traffic class
3.Campaigns
- Campaign Ad or is for an ordinary campaign tracking parameters by urm_campaigns
II. Two types of Channels
- The default market channels
- Custom market channels
1. Default market channels
The default channel is the GA market in pre-defined, the following is the standard classification:
- Organic Search, enter the site's traffic from search engine natural search results link. Different from Paid Search, Natural Search engine traffic is the natural result of link ranking, search engine ranking popular talk page link is non-competitive non-paid. Also worth mentioning is that some search engines with Chinese characteristics, such as Baidu, in addition to providing search engine services, but also provide a lot of content products and services such as Baidu Post Bar, Baidu and other search pages that link from these non-search engine entry traffic is not attributable to natural flow, but referrals.
- Paid Search, well understood, the search engine bid, not a lot of SEO resource site, fast track way to get traffic. In China, the auction traffic has become the main channel of many websites get traffic, and this is the reason I despise Baidu this reason more than that.
- Direct, refer to the user directly to the site, instead of entering from other websites or search engines. Including but not limited to: Users access the site URL in the address bar, accessed from a browser favorites folder, the user clicks on the link in the chat tool QQ chat in the link as.
- Referral, enter the site from the user's non-search engine and social networking sites click on the link. Such as Friends of the chain of reciprocity site, Baidu Post Bar and other community forums outside the station.
- Social, in terms of the situation in China, the vast majority of domestic social networking site traffic statistics tool, and is not listed separately. However, the ranking factors world's largest search engine, Google search, social media factors have occupied more than 10% of the weight, so the next must be mentioned.
- Display #Medium is display, cpm, matching the abnner and distribution of advertising
- Email #Medium是email
(Other) # utm not set parameters or (not set)
Medium is not set means no urm_medium parameters are classified into Other
2. Custom market channels
- 1 twitterfeed / linkedin
- 2 Growthackers.com / community
- 3 whos_blogging_what / newsletter
- 4 conversionBook / word-document
5 ABC user / (not set)
Custom channels are categorized into other markets