Earlier, mentioned the existence of different search needs of different industries, different needs correspond SEO operation. In the specific implementation, the first thing to do is obviously for the search term industry analysis. Search word analysis and this one thing, throughout the SEO has always been. However, before a specific search term analysis, you would first need to learn more about what we should analyze the search terms, analyze what is the use.
This article can also be started his passing a question: If the SEO industry which is the biggest misconception that most people feel must be to improve the SEO ranking as the most important. However, this is a big mistake, cause most people to SEO wrong from the start.
For the first time to see this view of people might think this thing can not be trusted, not SEO rankings do? To discuss this issue, we need to in order to explain the following questions:
(1) SEO traffic space is what constitutes
(2) how to get these SEO traffic
First, the flow of spatial composition
A commonplace knowledge - the long tail theory.
Generally means the long tail theory is, even higher than some popular search words, but words and some of the popular comparison, you will find the number of popular word of it is too much, and all popular demand final words together, much higher than the individual popular word.
The vast majority of SEO are aware of "long tail theory", but it has a profound understanding or small. Many people tend to think that the long tail theory meaning but also a lot of traffic, said popular word, if the word did not get hot can think about popular word. But this view too much harm done SEO staff.
For short enough so that we try to image a comprehensive understanding of the long tail phenomenon, to share some of Ganji SEO data clearly following:
(a confidentiality agreement is no longer the limit, and because the fair is CEO after the acquisition, including 58 core staff are all has left, it is not because of share)
1. Go Network content page (text-based page) traffic accounts for two-thirds of the whole, a list of pages (links to the main page) as a whole accounted for only less than a third
2. Ganji a list of pages (ie corresponding to the "Candidates" page "Beijing rent" these words), accounting for less than 1/2 of the flow list page
3. recruitment channel, for example, go to the market average daily traffic SEO recruitment channel peak around 1 million (and other non-seasonal peak of the data years later). Among them, "Candidates" word ranking Baidu Home, contribute less than 1000 daily traffic. The "Beijing recruitment", "Shanghai recruitment", "driver recruitment", etc. words are counted, the contribution of thousands of daily traffic only.
4. recruiting channel 80% of the traffic comes from the company page. Which words such as "Henan Real Estate Development Co., Ltd.", "built in the Second Bureau of the company's fourth branch" ...
5. For the channel recruitment company page SEO traffic to get word of the average number of words, 10.5; go to the market for the entire network, the figure is 8.9.
Definitely not one of the above cases, any large sites are similar situations.
(Here that large sites, including both large personal websites, not only refers to well-known websites)
Because large sites get most of the SEO traffic, therefore, it can be said on the search needs of almost the entire search engine is the same.
Popular word flow, simply pitiful.
Not to say that popular word flow worthless, and sometimes some small sites can be considered to do do. If the number of daily search volume ranking tens of thousands of words to make up for the initial stage of small sites is well enough. But the point must be the premise can be relatively small amount of work to make a larger term rankings. Often met with some of the group was mentioned: "hard work more than six months, the index word Baidu Baidu did hundreds of home, only a dozen daily traffic, SEO really not a human doing." However, it is still essential reason is that simply will not do SEO.
Ranked only a word operation, much easier than to improve the overall flow.
Second, how to get the long tail traffic
As already said long tail traffic, but did not answer direct questions thrown beginning of the article - Why do not focus on SEO rankings? If the long tail traffic, it can also do keyword ranking bulk tens of thousands of thing.
The key point here is that, SEO level of the whole industry is very bad, many practitioners even fundamental understanding of the long tail theory did not put in place, so most of the long tail word is simply no one deliberately to do. Since no one did, which you need not bother to operate ranking and compete. We just need to have a page on the site is not too bad, it can be included directly after Baidu row up.
So we need to do, is to focus on only for the search terms to build a suitable landing page on the site. And this, I call "search needs covered."
For more images of the instructions "covers the search needs" and operating differences between the "rank" first-come, one of the most typical case:
Ganji second-hand mobile phone section, users post title when the general wrote: "gently used iPhone", "almost new iPhone", very few people will write "used" the word, probably because I think writing plunges.
In turn, other users in the Baidu search, not to search for what eight almost new, basic search "used iPhone." Search word inside "used" in the page title inside if not, it is certainly almost impossible to row up.
Very simple, change to change the title to:
original: transfer of gently used iPhone - go to the market
change: transfer of gently used iPhone, second-hand mobile phone - go to the market network
At this time, we may be able to make this start page to get relevant traffic "used", but did not improve any of the original page ranking.
According to the reference, or can be used for my personal experience, improve search needs to cover all the projects I've done to bring more than half of the traffic increase, followed by the ranking, indexed and click the three together constitute the remaining less than half. Search needs covered included, rankings and click on these four points form a complete SEO foundation system, will be launched in the subsequent content. In addition, according to my data for a minority of industry analysis, an industry SEO best website in most cases, ahead of the industry's top 50 rankings mean gain caused by traffic ranking level, does not exceed 50%.
Because the current focus on the topic of "word" in this category above, case here only to illustrate the operation is not ranked SEO focus, as more cases might mention later. Behind will continue for another explains how to handle specific word on this topic.