Long Tail (The Long Tail), or translated into the long tail effect, are those sales originally not taken seriously but many kinds of small products or services because of the huge total, accumulated total revenue of more than mainstream phenomenon.
In a normal distribution, the intermediate convex curve is the "head" portion of the relatively flat sides called "tail."
For most of the requirements, it will be concentrated in the middle of a raised "head" at, but in addition to "head", and both sides of the long "tail." Unlike the middle of the "head", in the tail distribution requirement is personalized, scattered, a small amount of demand. This part of the demand, constitute a long "tail", the so-called long tail effect is that the number on it. All non-popular market will add up to form a huge market, huge even than the mainstream market.
Author: naughty cat
link: https: //www.zhihu.com/question/20027490/answer/259310914
Source: know almost
copyrighted by the author. Commercial reprint please contact the author authorized, non-commercial reprint please indicate the source.