Push, by definition is meant to promote the ground, is an effective way App-acquisition of online promotion is relative, is pushing for a more direct user groups-acquisition method. Today, the Internet disappeared dividend period, traffic is a monopoly, the original low-cost online promotion is becoming increasingly burn, a simple online promotion has been very difficult to obtain user traffic, and directly facing the user pushed many to become App promotion way. So what's an App for planning activities need to be pushed to do it?
1, the first purposefully push: The purpose of the activities can be pushed to pull a new, promotional, drainage, branding and so on, different activities pushed purpose of the program is to promote activities will be different, so in writing when pushed purpose of the program is determined to push the good activities.
2, target user groups: product target user group sex, age, income, work and rest, occupational, all of which need to locate the product to analyze the target user group of products, targeted for pushing.
3. Select pushed the region: You can choose to push activities to promote the area according to the target user group attributes, range, mainstream push options include: square, pedestrian street, subway, supermarkets import and export, restaurants and other high traffic concentrated place.
4, the production of publicity materials: App pushed promotional materials generally through leaflets, roll up publicity and promotional materials to do concise, clear theme, quick to seize the attention of the target user groups, it is best to find some professional companies to design.
5, the push scenario: pushing either in what kind of channels, methods to promote, push scenes are very similar, such as the Internet to get the product to push the scene, the first thing to attract attention of the user population, then push staff let the target user to scan two-dimensional code, the App download landing page, and allows users to register, activate App.
6, arranged to push workers: usually pushed activity will arrange for 4-6 people, because too few people will certainly be busy, and many people seem lively point number, to attract attention to the crowd. Each activity pushed to have the best product on the App is well aware of the professionals in the field to explain to the user, so look a bit more professional, to enhance the credibility of the crowd of the product, thereby increasing the conversion rate of users.
7, materials preparation: The simplest is to push materials ready: chairs banner + + + leaflets + tent small gift. Material aspects as much as possible to prepare small gifts, which have a good effect on the App promotion of brand exposure, we can add information about the product on the small gifts, such products can help achieve brand exposure effect.
8, local resources preparation: Before going to push, we must understand some of the local situation, such as how the local system? What needs to be advertised? Where you can hang a banner? In order to push activities after the inspectors what areas need approval? and many more. Crowd attributes of each place is not the same, so we pushed before to carry out a full investigation activities to local conditions. Of course, you can also choose to work with local organizations to push, after all, it was the locals veins advantage.
9, do push performance statistics: statistical data in relation to online promotion, statistical data pushed more difficult. How App Statistics push channel flow, excavated channels of high-quality, high-quality regional and push people, the problem is all App marketing and operational decisions are required solution, namely statistics every city, every place, every person push the push performance and effect, which is a huge challenge to iOS, for example, iOS users are (except for some jailbroken phones) almost from the App Store to download applications from all over the face pushed over the drainage flow, we how to identify eleven out of it?
I know of three ways:
The first is the more traditional approach is to use way of doing so manually recorded by channel monitoring, escalation entry system, but there are many problems with this approach:
- Manual recording prone to error, leading to incomplete data.
- There appears when the phenomenon of false data, for taking promotion funds.
- The use of manually recording, it will affect the user experience, productivity is not high pushing members
The second method is by way of manually fill in pushing code to bind to push the relationship between the staff and users, and to monitor the effect of pushing activities, but to fill in this part of the code push, a great impact the user experience, some users are objectionable to fill push code.
The third is the use of third-party statistical tools to push --openinstall. Field of statistics in its App channel is doing more professional, able to do:
- A two-dimensional code manually push / link individual performance statistics easily push one million people, and the overall effect is to push activities.
- Provide a separate, detailed data reports for each two-dimensional code / link this report real-time statistical data, and real-time duplication
- In the push-down App line process, users scan the zero-attaching operation, no need to fill push code (this feature is not filled will be omitted and part pushing code, but in the form of parameters, when the user no perceivable the relationship binding, eliminating the need for users to manually fill process) to optimize the user experience, improve push efficiency.