Dislocation development of mobile cinemas, theaters entity so that it can cut into not yet covered market. Jack Gao pointed out that nearly 70% of Chinese visitors has not walked into the cinema.
In recent years, the family farm landscape shadow market has maintained rapid development, the American Film Institute released the latest data show that in 2018 the global film revenues total revenues of $ 96.8 billion. Wherein the home entertainment consumption (using a DVD or over the network) compared to 2017 increased by 16 percent, revenues of $ 55.7 billion, up from $ 40 billion theaters. 2018 Chinese film box office total more than 60 billion, if this ratio, a non-entity theaters will have over 60 billion market space.
Jack Gao optimistic about the prospects for the development of mobile cinema, he believes that with the development of technology, as well as increasing the supply of movies, Chinese films at the box office breaking process billions from the 60 billion mobile cinema will be able to occupy a place.
Turning to market expectations and user acceptance, he firmly said in the next five years, for the manufacture of 1 billion Chinese movie screens, giving the audience a wider variety of films.
"Young man, his girlfriend and working in Tokyo to work in Beijing, watching a movie, watching chat, which we feel is the urge to watch movies in a very important part of today." Said Jack Gao, social mobile cinema function might be a new experience