Emergence of mobile cinema, and not just play and change the venue of the carrier, it is convenient and fast, flexible and free, to break the limitations offline viewing, to meet the needs of the audience more levels and in different areas.
First, the emergence of mobile cinema will meet the viewing needs of users in the cinema "blind zone". 2017, China with 53,000 screens overtake North America as the world's largest country of the screen, but the data show that commercial cinema theaters under construction now China is still 350 county-level administrative Wireless, the average resident population of more than 200,000 person / county, covering the resident population of over 70 million, the film uneven distribution of resources in different regions; which in turn affects the number of users view shadow to some extent (in 2017 about 200 million people, accounting for only 14 more than the total population %) and box office receipts --- according to special funding to do at the box office statistics, a total of more than 300 domestic three hundred forty-five tier cities, its box office accounted for only 31% of the annual gross box office, compared to four first-tier cities (Guangzhou north deep) and 15 new first-tier cities is contributing 47% of the box office. Jack Gao believe that the emergence of mobile cinemas to meet demand in the past due to objective conditions such as equipment and time can not moviegoing crowd of three hundred forty-five line or the city's film market will usher in new business opportunities.
Niche boutique to offer a wider living space movie
Secondly, under the row of film theaters domestic homogenization, king of box office blockbusters and background, niche art films and art films tend to be "caught survival", in addition to more than arranged in non-prime time or expensive VIP hall, most early on was also able to escape the fate of the next painting, many fans have not yet had time viewing, the film ranked in the film "disappeared". Jack Gao also made special mention of the new national director --- do not yet have enough right to speak and box-office appeal of the group in the market, "hard to get new director theaters strong support, it is difficult to emerge; and movie theaters, type also highly concentrated, the lack of diversification.