In a sense, SEO is a competitive game around keywords.
Users find the answer by keywords, search engine keyword based on aggregated content, the site around the keyword to fight for the opportunity to show relevant content in order to gain traffic.
Keywords are the real needs of end users, and the other end is the site content. Search engine traffic and content aggregation the one hand and the other hand to distribute traffic to a website.
From an SEO perspective, keyword is the site operator to leave the target user's trail through a search engine, the target user guide to find the target site by keyword (clues).
According to this logic extends down direction SEO efforts is reserved for more clues and search for more opportunities to show on the search engine, so as to maximize the amount of visitors.
So, how much control the number of keywords and quality level, can reflect the level of SEO practitioners from a certain extent. Collected for a large number of keywords involving the following topics to talk about - keyword thesaurus.
First, the understanding of keyword thesaurus
Baidu Encyclopedia explanation Hon Code references below, thesaurus is a collection of words of information, stored in a database for a specific program to retrieve calls.
Keywords thesaurus is no corresponding clear definition, but more prescriptive concept within the industry.
To facilitate the discussion behind, we give it a simple definitions on the practical level, keyword thesaurus that is collected around a particular goal, finishing a set of keywords.
And there are several points, the basic elements thesaurus keywords; specific goals established lexicon; keywords corresponding storage standard.
Standard storage, storage management can be collected after keyword after meeting the diagnostic criteria;
More than the number of keywords, the number of keywords is not enough, said small warehouse.
In accordance with the foregoing, the keyword that is presented to user needs, the keyword library is a collection of user needs. It has a thesaurus, equivalent to seize the market direction.
Similarly, the keyword is the focus of the site content, with thesaurus is equivalent to a clear direction and guidance content creation.
Have a high quality standard SEO keyword thesaurus significance here is no need to expand elaborate.
Second, high-quality keyword thesaurus criteria: full coverage, primary and secondary are different
Create a keyword thesaurus, remember well these six words: comprehensive, primary and secondary.
Comprehensive, multi-demand refers to the number of keywords, so that full coverage. When you create a keyword thesaurus, as comprehensive as possible to collect relevant keywords, so there are at least two advantages, one is able to maximize coverage of all the needs of users; on the other hand to provide adequate follow-up of the site's content creation Space.
There are primary and secondary, referring to the distinction between them do keyword classification. Different value of different keywords to websites, the degree of difficulty faced competition is different, the site operator should devote different resources for different keywords based on SEO strategies.
Key words thesaurus specific to each site can be determined according to its own standard SEO strategy, but the quantity and quality of the two dimensions is a basic requirement.
Third, create high-quality keyword thesaurus approach: from addition and subtraction to multiplication and division
1, keyword three main sources: its own channels, public channels and peer channel
Own channels - website operators organize their own keywords. For example, companies can stand the word around the brand, will be able to think of keywords listed out. Keywords collection of its own channels, should be noted that the complete collection of unique keywords. If the site is online, and there are configuration visitor statistics tool, customers can view the source of search terms will give you some reference. Familiar with the product, users are familiar, familiar with their own business, you'll know the focus of the user, you can collect and collate the corresponding keywords.
Public channels - some platforms provide keyword data, such as search engine own keyword tools (Baidu, google has), 5118, webmaster tools. Generally platform channels are common industry keywords, you can combine your own website after secondary processing use. For the common industry or field, the number of keywords these professional tools provide a platform for substantial enough; and some very small segments or popular business, you want to change the idea to collect keywords.
Peer channels - to peer sites collect relevant keywords. In particular competitors' sites tricky copied from peers and paste keywords, this is a shortcut keyword finishing stage.
In practice, any of these channels need not be limited, but should use a combination of three or plus other valuable ways to collect keywords you think. In the early stages of creation keyword thesaurus is ×××.
2, finishing the process of keyword thesaurus is to first help addition and subtraction, multiplication and division do.
Addition to full coverage, without missing;
Subtraction is to concentrate resources into high-value keywords, do not waste resources on low-value keywords.
After the above series of operations, you will face a lot of keywords. Next, we need to optimize the collation of these keywords.
Optimization keyword thesaurus, involving the expansion and consolidation of keywords, it can be said that multiplication and division management on keywords.
Keyword expansion - usually used in combination of keywords, such as the existing keyword name of the city or the price or quality, etc., to form a new keyword;
Keywords merger - the significance of a consistent but not consistent manifestation of keywords merge streamlined. This is because search engines in dealing with such keywords, but also to take the merger. In SEO operation without separate optimization alone, the combined better efficiency.
Goes through this process, your keyword thesaurus already far into the infrastructure. To further optimize the necessary keywords are classified management.
3, reasonable classification for keyword management.
There are many ways to organize keywords, such as the common core keywords and long tail keywords such as classification. Finishing way without fixed, according to their own habits or SEO strategy can be given. For example, industry-focused lexicon of keywords, you can press the root word derivatives, as well as conventional word, hot word, or search the rise, fall and so on multi-criteria search to classify.
For example, site-centric keyword lexicon, the word can be core, secondary core words, target keywords, long tail keywords and so on.
The same keywords in different lexicon, may be different ownership categories, even very different, its origin lies in the different classification criteria. For example, A keyword may be part of the core criteria in the industry's leading brand website keyword thesaurus, keyword thesaurus to the site of a small company's new on-line, you belong to the long tail words classification.
Industry know the root word search volume, but some of the new station on the line, the opportunity to compete for this keyword, a complete waste of resources.
The rational choice is to go first chance to win, and then expand the front. To implement a keyword strategy is to first find a chance to win and potentially high-value keywords, as the highest priority keywords. So on and so forth.
Fourth, improve the efficiency of keyword thesaurus management tool: Notepad, Excel, and Iron Man SEO Tools
The simplest is also the most basic keyword thesaurus tool system comes with Notepad, then there are powerful Excel, here to introduce special Iron Man SEO tool.
Iron Man SEO Tool is a client software installed you will find that it has a powerful [label] function, can be marked with various labels for keywords submitted, in order to facilitate flexible management of keywords. A label can mark multiple keywords, a keyword can be marked with multiple tabs, you know, this means flexibility in the keyword category management.
Iron Man SEO tool After the user submits keyword, the system will automatically collect a collection of keywords corresponding amount and degree of competition, can save you a lot of effort. More importantly, this feature can be permanently free of charge, which means that the use of needle Man, you have the flexibility to manage thousands of keywords in a free smart tool.
Fifth, high-quality keyword thesaurus maintenance and updating a long-term process
Key words thesaurus build, not done on time, also need to be updated from time to time to upgrade. Because with the development of the market, there will be a new keyword, there will be some keywords may gradually become popular few people concerned about the hot spots. As an intuitive example, the mobile phone industry. Each year there will be a number of new models on the market, bringing a wave of hot keywords. Those delisting of brands and models of mobile phones are increasingly few people take into account.
Keyword thesaurus to ensure high quality standards, it should be in the process of SEO implementation, timely adjustment of keyword thesaurus to add, delete, and classify the severity level and other aspects.
High quality keyword thesaurus thesaurus must be a living, if you use the keyword thesaurus flexibility will play a greater value. Creating your keyword thesaurus to find a suitable method, choose your keywords thesaurus management tool for you to establish a high-quality keyword thesaurus, good use of your high-quality keywords thesaurus, this is the most important of.