The importance and the special nature of the company's official website is self-evident. Many will experience the front end of this project, I had the honor at the inauguration of each company are responsible for front-end development official website. Development encountered many problems, it is worth reflection and to share with everyone, to reduce or minimize problems you may encounter.
Over the development process UI => Development = "test =" on line
The reality of the development process demand-side = "UI => Development =" demand-side = "UI => test =" demand-side = "...... UI => online =" demand-side = "UI => = development and testing" online
The actual development needs and UI would have been adjusted, the line will not stop until after the adjustment. Therefore, the preliminary needs assessment is essential. Be sure to let the demand side (usually Marketing Department) after review by redevelopment.
Tucao: official website is one of the few products I've seen, but one director PK marketing director of the project. General project director showing the effect of front-end products can be finalized.
0. characteristics
- Inter-departmental communication
- Cross-coupling project
- WEIGHT
- The importance of testing
- Duration of urgency
- The importance of the project
- The importance of SEO
1. inter-departmental communication
Due to the special nature of the official website, the official network usually involves multi-sectoral collaboration.
- Marketing: the demand side, the general's official website must meet the needs of marketing promotion
- Sales: half the demand side, the general's official website must meet the needs of marketing promotion
- MOM: half the demand side, assist recruitment needs
- Customer Service Department: half the demand side, demand for customer service assistance
- Products: design, responsible for the UI and UE
- Development: Development, responsible for technology and development progress
- Testing Department: Test, the quality, the effect is responsible to ensure adequate test
- Operation and maintenance department: operation and maintenance, and is responsible for the network server
- Operations: copywriting and SEO copywriting is responsible for promotion
- Internationalization: translation, copywriting ensure the accuracy and efficiency of translation (generally small companies will outsource, it is necessary to ensure timeliness)
2. Cross-coupling project
- User system: to achieve single sign-on (SSO) function
- The company's products: the company's products related to the sub-project
- The official blog: such as blog, wiki, zendesk etc.
- Customer service functions: WeChat, App, applets, microblogging and other functions integrated
3. WEIGHT
1. Reliability
- Cross-end availability
- Offline access to basic functions
- To ensure long-term accessibility service
2. fast
- You can wait a long time to interact
- Loading speed
3. friendliness
- Rational layout
- Friendly UI design
- Convenient interaction
- Suitable for different countries of user habits, such as Arabic national direction
- Accessibility Reading
4. The importance of testing
- Self-test
- product
- Test department
- The company closed beta
The duration of urgency
As the official website is an important tool for corporate outreach, it will normally require timeliness, such as news, consulting, recruitment information up to date.
And development activities page, such as the anniversary, Chinese New Year, promotion, exhibition, promotion and other activities.
6. The importance of the project
As the official website of the enterprise of the facade, the average company (SME) owner will personally check on the official website, to show the company's corporate culture through the official website. So, if you are in the small and medium enterprises, to take over the official website, then come up with special skill to do the official website is also very worthwhile.
7. SEO's importance
Due to the special nature of the official website, the company often will pay for SEO promotion do so, the official website of the SEO friendliness is self-evident. This requires us to carefully consider in the selection of technology projects, SEO will find ways to do better, so that you can save substantial marketing costs, achieve a multiplier effect.
Now more suitable SEO methods, such as SSR , the PreRender other methods.
Checklist
- Participation in needs assessment, began to develop after the pending draft
- Duration estimates were estimated by 1.5-2 times the normal working hours of time, it would be more frequent late changes
- Hardware conditions to prepare in advance, such as servers, SSL, HTTPS, etc. need to be prepared ahead of time, to be on the front line to get the project.
- Compatibility of the old official network , before the new official website posted a message sure to inform all of the company executives, so that we modify, deal with new ones replace the old official network of agents. For example, Page path changes.
- Statistical tools compatible (League of Friends, GA, etc.)
- Buried and reporting code should not miss
- Beta (internal test, try to ensure a period of about one week, so that we experience and report the problem)
Reproduced in: https: //juejin.im/post/5d046fd4f265da1b725c0066