Recently, the entire field of electronic business, new species Babe Group's social electricity supplier - Bay shop is still a popular spicy chicken. Especially in the kind of players gathered in electronic business platform will be stimulated in May the United States market, the rapid advance all the way Tony store!
A few days ago, according to the mobile Internet company QuestMobile big data "issued by China Mobile Internet 2019 Spring Report" shows that in the field of mobile shopping, social business platform shellfish shop MAU (monthly active users) rose 549.6 percent increase year on year to 13.29 million.
Since then, Tony store performance once again hit a new high. But the rapid rise, you know, in August 2017, Tony store was officially unveiled, made such progress in just 20 months, it is worth attention.
More importantly, the performance of more than beautiful, shellfish shop gave us presents new surprises: its own unique way of being with one hand and poverty alleviation in one hand and public service, as a social highlight of the electricity supplier dark horse of corporate social responsibility. This may be overlooked by many people place, but more meaningful, worthwhile, said he said.
1. From the "want to build a forest" Speaking
April 22, 2019, is the 50th Earth Day. With this environmental point of time, shellfish shop in the desert town of Ordos City, Inner Mongolia Jiang Haizai Park, planted more than 60,000 trees sea buckthorn tree, together with China Green Foundation hopes to build from a forest.
It is reported that, "Tony store hopes Forest" project, shellfish shop will continue to do so, and raised to 100,000 in the first phase. Moreover, planting trees is just the beginning, the future of the annual Earth Day, Green Bay store will launch a charity drive more people to participate in actions to protect the Earth in the past.
There is no doubt, by planting more than 60,000 trees sea buckthorn tree, Ordos City Park will help to consolidate Jiang Haizai town of 60 million square meters of sand soil in a virtuous cycle for the local ecology nearly 100 million square meters of land. This is a big move shellfish shop exploration and practice public service, but also long-term adherence to do green public, the highlight of an excellent corporate social responsibility, far-reaching social significance.
Once any business grow to a certain body mass, which itself is no longer merely an economic attribute of existence, more ambitious social responsibility. Today, Tony store bigger and bigger, the power of corporate and social responsibility is also growing.
2 combine poverty alleviation and environmental protection,
值得关注的是，在本次“贝店希望森林”项目中，贝店摸索出“让扶贫从消费者开始”的新思路。区别于单纯公益，贝店将公益和扶贫相结合，左手扶贫，右手公益。
首先，在树种的选择上，贝店捐赠的树种是拥有极高价值的沙棘树。这种树木除了拥有环保卫士的称号，还有着丰厚的经济价值，有望为当地贫困农户带来不菲的收入。
据了解，此次6万多棵沙棘树种植及维护将为当地创造近200个就业机会。2-3年后，在沙棘树成熟后，每年沙棘果的产量约为150万斤，按每斤4元计算，每年有望为当地贫困户增收600多万元。
很多人生活在一二线城市的人们，可能忽视了这样一个现实，在中国，农民才是这个国家的大众人群。截至2018年底，中国仍有5.64亿乡村常住人口，基于此，国家提出了“消除贫困、改善民生”的目标。
所以，贝店为内蒙古贫困户增收，看似是一件小善事，但切莫以善小而不为。更何况，600多万元也是一笔不小的数字。
其次，贝店从提供树苗开始，联合当地沙棘生产加工的工厂，还深入到种植、加工、生产、销售等各个环节，真正把消费扶贫落到实处。
追溯往年，自2018年以来，贝店的扶贫已经在大举行动，其响应国家电商扶贫号召推出“一县一品，精准扶贫”战略，打造精准扶贫示范基地，推动全国贫困地区农产品上行。
所谓，农产品上行的核心是利用互联网的优势，解决农产品的流通问题。目前，“一县一品”计划已经为贫困地区农民创富增收超过十亿元。对此，央视财经频道曾给予了报道肯定。
从以上，我们就可以看出，贝店创新探索了电商助农新模式，将订单式扶贫做到了极致。
3、商业才是最有效的扶贫
有个细节，贝店还为当地农民提供一站式培训指导，带领农民实现全方位的技能提升。这是授人以渔，是真正的帮农、扶农。
在我看来，扶贫无论怎么做都不为过，但莫要停留在口号, 商业才是最大的慈善、公益和扶贫，而在扶贫的具体实施环节中，以企业力量来进行产业扶贫才是真正落到实处。
互联网带来的阳光雨露并不仅仅滋养着企业的经营发展，还推动着扶贫模式的创新。如果从贝店自身企业发展本身来看，这一业务也是其探索电商扶贫的新路径。
现实中，也很很多电商包括社交电商玩家也做出了公益、扶贫等举措。但整体来看，大多数都还只是做 了简单的对接，一边是产品原产地的滞销，一边是大城市的高物价。
在中国众多扶贫力量中，社交电商企业无疑是一支产业扶贫的新生力军。一方面，经过社交可进行裂变式传播来实现获客路径，得以用低成本把流量下沉到三四线城市；另一方面，覆盖了更广阔的消费群体，为解决农产品卖难问题，提供了新途径。
比如拼多多，推出“拼农货模式”，主打拼团模式，以“拼”模式能够迅速裂变并聚集消费需求，实现 大规模、多对多匹配；云集则以分销模式突起，其也在帮助贫困区域打造爆款产品，在云集的公益模型里，政府、伙伴、员工 、客户是四位一体的支点。
这些社交电商玩家们也都是在有益于盘活当地经济的同时，能作为工具从底层推动解决贫困地 区发展的“信息鸿沟”与“孤岛效应”，以此为当地农村经济赋予全新的生命力。
而作为社交电商新物种，贝店则和过去很多电商扶贫打法不一样，它是通过社交方式获取用户、触达用户、留存用户，是社群模式，而且从源头切入，包种植、生产、加工、销售等各个环节，采取闭环式订单采购的扶贫。在我看来，贝店的这种扶贫方式更有优势，因为产业扶贫若没有形成闭环都难有大成效。
贝店是把社群和货品连接，是分享经济，农民用户不再是单纯的售卖者，更加是分享者、平台渠道的建 设者、维护者。本质上，贝店聚合了传统电商和社交电商的两方面优势：不仅充分发挥电商在网络、渠 道、销售、推广等方面的固有优势，还利用社交电商交互性强，易于建立信任、便于体验分享和口碑传 播的优点和特点，最大化地将社交电商赋能精准扶贫，有效解决了农产品销售无门、农民获利较低等问题。
可以说，诸如贝店所做的如此种种，正是贫困地区跳跃式发展的绝佳途径。相比某些企业落地撒钱的简单粗暴，它更符合精准扶贫、乡村振兴的国策，更有意义。
【结束语】
In short, from farms to the table, from the countryside to the city, across the network, to do public service, do poverty, world wide.
As the "Built to Last" described: "Few visionary companies start with a great idea, but there must be values and sense of purpose beyond making money."
From this dimension point of view, the rapid rise in shellfish shop, enjoy social electricity supplier bonus at the same time, it is bound to nurturing society.
Management expert Michael Porter also said: If you choose a company with a core business approach to the analysis of corporate social responsibility opportunities, you will find that corporate social responsibility does not mean simply need charity, but an enterprise and innovation improve the competitive advantage of potential opportunities.
Finally, I want to say, as a business, Tony store to find business opportunities, people can really benefit from, economic and social effects flying, this is a blessing, and ultimately evergreen, why not!