Zhuanzhuan Group has reached a cooperation with the Chengdu Universiade.
On May 18, the 31st Summer Universiade in Chengdu (referred to as "Chengdu Universiade") officially signed a contract with Zhuanzhuan Group, and Zhuanzhuan Group became the official supplier of second-hand recycling services for the Chengdu Universiade.
1. Chengdu Universiade: an innovative international sports event
It is understood that the Universiade is a global comprehensive sports event hosted by the International University Sports Federation, second only to the Olympic Games in scale. Zhuanzhuan is a leading company in the circular economy industry in China. After signing a contract with the Chengdu Universiade, Zhuanzhuan will provide free second-hand mobile phones, tablets, computers and other working machines for participating athletes during the competition, and provide a supporting platform for the recycling of surplus materials after the Games.
The cooperation between the Chengdu Universiade and Zhuanzhuan is a very innovative event operation, and the Chengdu Universiade has thus become the first international comprehensive event in the world to introduce second-hand recycling services.
Why is it said that the cooperation between the Universiade and Zhuanzhuan is an innovative sports event operation? Because this is a form of cooperation that is significantly different from past event operations in many ways.
The author counted the sponsorship suppliers of nearly 10 global international sports events, such as the Olympic Games, World Cup Football, World Athletics Championships, World Badminton Championships, World Swimming Championships, F1 World Formula One Championship, etc., and found that the most common sponsors and suppliers are as follows:
Food and Beverage Suppliers: Provide food and beverages needed by athletes and spectators.
Healthcare Providers: Provide emergency medical services, sports injury treatment, and rehabilitation services.
Logistics Provider: responsible for transporting equipment, supplies and personnel to the competition site.
Security Provider: Provides security services to ensure the safety of the venue and participants.
Advertising and Marketing Vendors: Provide advertising and branding services to Sponsors.
Media suppliers: Provide game live broadcast, reporting and analysis services.
Accommodation provider: Provide accommodation and catering services for contestants and staff.
Transportation provider: Provide transportation tools and services to facilitate players, staff and spectators to go to the competition site.
Souvenir Vendors: Offer game-related memorabilia and gifts.
Analyzing the above sports event sponsorship suppliers, we will find that no matter whether they provide physical products or services, the above sponsorship suppliers rarely involve concepts such as "second-hand" and circular economy.
The difference between the Chengdu Universiade and Zhuanzhuan cooperation is that it not only created a precedent for the cooperation between international sports events and circular economy entities, greatly reduced resource waste, lowered event operating costs, but also provided new ideas for other sports event operations.
2. Zhuan Zhuan joins hands with the Universiade, which is the strength and the same way
As the leading circular economy industry company in China, Zhuanzhuan is not only the leader of circular economy, but also the operation innovator of circular economy. Behind Zhuanzhuan's sponsorship of the Chengdu Universiade is a symbol of strength and an innovation in circular economy operations.
Zhuanzhuan is a leading circular economy industry company in China, and it is also the first company in China to provide inspection for second-hand goods and allow second-hand goods to support 7-day return and exchange without reason. Zhuanzhuan was established in 2015. In May 2020, Zhuanzhuan strategically merged with Zhaoliangji, a second-hand mobile phone B2C platform that was also launched at the end of 2015. After the merger, the new Zhuanzhuan Group includes three major platforms: Zhuanzhuan, Zhaoliangji and Caihuoxia.
On April 2, 2021, Zhuanzhuan Group announced that it has received a total of US$390 million in investment from GBA Greater Bay Area Fund and Qingyue Fund. According to industry reports released by Jiguang Big Data and other third-party organizations, in the second-hand mobile phone 3C market, Zhuanzhuan Group is in the leading position in the second-hand mobile phone user transaction, B2C and second-hand recycling markets.
In May 2022, Zhuanzhuan Group announced its transformation and upgrading into a circular economy industry company, and registered and established Zhuanzhuan Circular Technology Co., Ltd. in Qingdao West Coast New District.
In November 2022, Zhuanzhuan announced a strategic upgrade, and launched a new Logo and Slogan, fully devoting itself to the circular industrial economy. After the establishment of the new strategy, the Zhuanzhuanxin Logo and new Slogan were released immediately. Among them, the phrase "save the money-save the world" was logically designated as the company's new slogan. Its significance lies in creating a better trading environment, allowing traders to complete the purchase and sale of high-quality environmentally friendly products at a lower cost, so that more people can benefit from the "money-saving" environmental protection economy, make life better, and at the same time promote the operation of the environmental protection economic cycle, gather everyone's strengths, protect the earth's resources and the environment, and create an ideal future. .
It is precisely because of its strong strength that Zhuanzhuan has become a sponsor supplier for the Chengdu Universiade. Of course, for Zhuanzhuan to cooperate with the Chengdu Universiade, in addition to its own strength, the recognition of the concept of "circular economy" by both parties is also very important.
In recent years, green and low-carbon has become the consensus of major sports events. The Chengdu Universiade puts "green" first in the concept of "green, wisdom, vitality, and sharing".
It can be seen that the two sides are completely consistent in the sustainable development concept of "green". Miao Yuyuan, a member of the party group of the Propaganda Department (Opening and Closing Ceremony Department) of the Executive Committee of the Universiade and a full-time deputy director, pointed out that the corporate philosophy of Zhuanzhuan Group perfectly fits with the principle of "green and low-carbon" of the Universiade, and the cooperation also fully reflects the requirements of the competition that "can be borrowed or not rented, rented or not bought, and reused after buying". It is hoped that this cooperation will be used as an opportunity to make our earth better, and recycling to achieve green has become a broad consensus among the public.
Therefore, behind Zhuanzhuan's sponsorship of the Chengdu Universiade is the Universiade's recognition and trust in Zhuanzhuan's strength, service, and products. For Zhuanzhuan, the sponsorship of the Universiade will not only help enhance the brand influence, but also allow more consumers to see the strength of Zhuanzhuan and the value of second-hand goods.
"How to make more consumers dare to buy second-hand goods? We think that if we can use larger and more authoritative international competitions to make young people more accept the concept of second-hand recycling, that would be a good way." said Huang Wei, CEO of Zhuanzhuan Group.
3. Behind the Chengdu Universiade, there is great potential for circular economy + sports events
As we all know, the service standards of top international competitions are very strict, and only those extremely powerful brands can meet the requirements of the main committee of the competition.
As Huang Wei, CEO of Zhuanzhuan Group, said: "Zhuanzhuan Group has passed the strict assessment by the Chengdu Universiade Organizing Committee and was successfully selected as the official supplier of the Universiade. This shows that the quality of the second-hand products verified by Zhuanzhuan is reliable and guaranteed. Zhuanzhuan's service team is fully capable of providing event-level services for top international events."
Zhuanzhuan has become a supplier of the Chengdu Universiade this time, which not only demonstrates its own strength, but also further expands the space for circular economy operations.
Huang Wei, CEO of Zhuanzhuan Group, said, “A lot of electronic equipment will be used in large-scale events such as the Olympic Games, Asian Games, and Universiade that span several months, but these equipment may be useless after the event. This time, the Chengdu Universiade decided to use second-hand electronic equipment from Zhuanzhuan’s official verification, such as mobile phones and tablet computers, as working and backup machines for the conference. After the equipment is used up, Zhuanzhuan Group will recycle it.”
In Huang Wei's speech, the author saw a big market of circular economy + sports events.
As we all know, there are many large-scale sports events in the world, such as the global Olympic Games, World Cup Football, World Athletics Championships, World Badminton Championships, World Swimming Championships, F1 World Formula One Championships, etc. In addition to the global ones, there are also many national large-scale sports events in China, such as the Chinese Football Super League, the Chinese Men's Basketball Professional League (CBA), the Chinese Women's Volleyball Super League, the China Table Tennis Open, the China Badminton Open, the China Swimming Championships, and the China Athletics Championships.
The above sports events not only have a large number of participants, but also have a huge demand for electronic equipment. In the past, a lot of electronic equipment needed to be purchased for these large-scale sports events. If these events adopt the model of "can be borrowed or not rented, rented or not bought, and reused after buying", not only the operating cost will be greatly reduced, but also the waste of resources will be reduced. It will also be "green and environmentally friendly".
It is worth noting that this model can also be promoted from circular economy + sports events, and extended to more fields, such as circular economy + entertainment performances, educational competitions, various press conferences, etc.
In short, through the cooperation with the Chengdu Universiade, Zhuanzhuan not only demonstrated its own strength, won the recognition of its products and services from international competitions, opened up a new idea of circular economy + operation, but also demonstrated Zhuanzhuan’s recognition and support of the concept of circular economy.
We can expect that with the popularization of the concept of circular economy and the improvement of industry standards, the second-hand trading market will usher in a broader development space and more opportunities for cooperation.