When the Internet is fast, talk about big data is a common theme, but "Thirteen Five" plan, which in turn is a have to talk about the general direction. "Thirteen Five" plan proposal: "big data implementation of the national strategy to promote open sharing of data resources, which means that with Comrade Xi Jinping as general secretary of the new central collective leadership, stand in the forefront of the times and lead the people into the country. Big Data Era.
We are living in such a full "data" era, we use microblogging, QQ, micro letters and other social networking tools, we have the Internet reading, shopping, medical care, tourism, etc., in a large amount of new data has become a huge database a part of. Judging from the current domestic Internet development, the big data has been integrated into our lives brighter, closely related to our work. It's real record of each person's trajectory, and reasoned analysis can provide.
However, the practical application of large domestic data is very immature, or even that the application is very shallow. Why so pale? Because it stays on the surface, the current application of our common domestic large enterprise data to monitor public opinion, the majority concentrated in the brand, industry tracking, tracking consumer behavior in three areas, do not say no, but this is big data too narrow, too inclined business or brand, business or brand is difficult to play a role in long-term development to turn things around. The original large data far beyond this micro level, the future of the enterprise to integrate into new formats, new environment, market environment, not only to deal with the problems of integration into the international market, but also to respond to the rapidly changing and reasonable demand from the domestic market to bring change The problem. This requires companies to Zuohuaibuluan to ensure fast and efficient to maintain grab the latest big data as possible in order to quickly make the most effective strategic decisions. Therefore, the future integration of new enterprises in the market environment, to ensure that the relative competitive advantage, there are three big data must master.
The majority of user data: in order to cope with global change in the situation
National "Thirteen Five" plan proposed to play to the basic role of consumption to economic growth, expanding consumption, consumption-led to the expansion of the service to focus on upgrading the consumption structure. And to facilitate the flow of information, standards, on the basis of intensification. Consumption is the basis for the healthy and stable development of the market economy, but also the survival of the enterprise. No purchase, no product flow, there will be more liquidity. The current core of the three major domestic consumer groups after 70, 80, 90, three are under the influence of different ages grow up, and between the three consumer ideas, economic capacity, and there is a very distinct differences in consumer demand. But over time, the consumption potential of the three major groups presented an inevitable future show an increasing trend. After aging 70; 80 after being married into the thirties of; after 90 is becoming the new mainstream youth, the majority of users differences in ages, demand will inevitably lead to inevitable change presents a hierarchical.
How to identify the core needs of users? This is bound to information received from the user's way, spending habits, buying patterns, etc. choose a combination of factors, in order to ensure to make the most accurate decisions. The precise focus of user behavior, must be observed by the majority of users need global data, in order to more efficiently retrieve a certain type of user characteristics. No one brand can win all users, but you can meet the audience must be from the majority of users. All users are representative of the overall market demand, and a certain type of target user represents the part of the market demand, the overall is made parts. For enterprises, the core is to cater to a certain type of user, but how it takes decisions according to the global market demand, in response to change in the situation of a certain type of user needs. According to a large user data to a macro perspective, the crowd decided to do, in order to better integrate into the user community.
Competitor data: The enemy decided to move me move
Competition is a natural law of market development, but also the driving force of the market to mature. There is no competition in the industry will eventually perish for lack of innovation, or be replaced. Every industry has a big data, each enterprise is also true that any decision it has made, such as new products, marketing, advertising bombing, will be record large data. An industry boom or not, and competition in the industry has a direct correlation. The competition is not only able to promote the comprehensive upgrade product quality and technology, but also to accelerate the upgrading of services, while offering associated with the evolution of the whole system. Thus, companies can not ignore the competition, but not any new competitors or new entrants each, unless you have occupied the obvious dominance.
Future competition, not just the line under the traditional channels, online Internet also will compete for the new positions. So, how to develop effective brand marketing strategy, how to develop a reasonable marketing strategy, how to differentiate the layout of the channel network? All established core strengths, we must clearly understand the position and direction in which the competitors, otherwise if the strength not enough to shake the opponent, it might be strangling opponents. So, we must remain vigilant dynamic competitors, to ensure that the enemy time to master change, keen to make a strong comeback. This can be through regular monitoring of big data, ensure to obtain the latest competitive information, but this information is not necessarily a competitor, but must itself be able to pose a threat to all competitors. Master the most powerful real-time data, companies will be able to cope under enemy decided to move me move.
Wi-end Big Data: The general trend immediate plan
Future, every business can not be divorced from the Internet and information technology, but more can not be divorced soon dominate the facilitation of access to information and consumer purchasing wireless terminals. Whether it is currently the 500 million smartphone users in this large-scale, and is still on the rise, and will soon be converted to universal coverage trends. 2015, or two-eleven sales data wireless terminal particularly eye-catching, accounting for 60% of the purchase amount. Both are harbingers of future consumer life will be the wireless side of the world, whenever and wherever it is convenient to experience the world. Wireless terminal, which is not only a powerful communication carriers, it is a powerful platform to buy, you can think of can be achieved through IT technology. In this trend, every enterprise should carefully consider the objective to use the wireless side.
At the same time, the phone has successfully dominated the daily life of the public, the public has been reduced to 60% of the phone heavily dependent patients. The Internet will continue to split all users, but wireless was able to end all these features several kinds of groups are presented whole, which is its unique and powerful place. Wireless terminal capable of reacting sales of all goods, timeliness of data of various types of platforms, and even a variety of user geography, age, preferences, comprehensive and individual data. All this data can be presented in a background, eventually became the basis of rational analysis. Thus, the wireless side, not only is the enterprise communications platform, but also the company's sales platform, but also get real-time data protection. Future updates are fast-paced society, only to master the business end of a large wireless data, in order to control the immediate situation, in order to plan the future development trend.
Big Data is not just a technological revolution, an economic revolution, but also a revolution in the national strategy. It brings the industrial revolution, but also about life and death every business, you need to do it is to have it as much as possible, and proper use of it, rather than exclusion. Big Data is an inevitable development, but certainly not limited to the surface of the current application, the future will play a deeper role.
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