Internet prevailing in society, operations work is a very important part of every business is now not give missing. In operational work, divided into the different ways and forms, referred to the new media operators may we all very familiar with, but a lot of people talking about user operators may have difficult to understand, what is it in the end user operations? How do users operate it ?
What is a user operation?
Users operate refers to the user-centric, follow the user needs to set the rules of operating activities and develop operational strategies and operational objectives, the implementation of strict control of the process and result, in order to achieve the intended operational objectives and tasks set.
Simple, user operation is enhanced by all means operators of user activity, loyalty and participation, will be left to the user, allowing users to create value for products, creating benefits for the company.
How do users operate it? What do a day?
1, pull new: to promote through the channels under microblogging, letters, forums, communities, lines, registration or invite users to try the product, the purpose is to enhance the total user.
2, promote live: beginner friendly tutorial by rich creative content, fun activities and other means to the user, allowing users to open multiple software or from media accounts, proactive content distribution, enhance user activity.
3, retained: analysis of user data through the background to planning activities to increase the functional form of welfare or retain customers, reduce churn, improve retention rates.
4, the conversion: a user after a certain economy, we can try to pay membership recharge other ways to earn income, improve conversion rates.
User operation involves many work and knowledge, is not a simple little thing, if you want to become a real worker with technical content, you can choose to participate in training