Jobs, synonymous with innovation, a ringing people around the world, his influence goes without saying that I am writing this article is to summarize and understand his definition of the product, he was gone for many years, he developed in the 1990s thinking of those great products so far makes sense when reading this book, understand one or two, a little humble opinion, recorded.
1. Product Definition
It is increasingly found that any product is a great product interdisciplinary inspiration, such as Leonardo da Vinci's Mona Lisa design, its design is not just only painting, as well as psychology, aesthetics, and even medicine Therefore in order to spread so far, Apple's mobile phone, into the science and technology and human factors, in order to create a new world, accounting for the global mobile phone market more than 40% of the profits, so I think just the professional use of technology can really solve some problems, but would like to create a new heights, leading others to see things others do not see, really is not confined to their own ideas at design time, nice idea must be interdisciplinary collision occur, for example, some software products, from the beginning of the definition is to solve an industry problem, it is a tool, the face of the tool, designers have to believe that people will come up with all kinds of clever ways inventor never thought of, believe it can help people to creatively achieve what they want, not just what consumers need to give them what offer, but also to figure out in advance what they want later.
So Apple's advertising has never been configured to promote its goods themselves how good, how high, but to help people use it in a creative life situations, so you see, Steve Jobs crafted in those days, be defined by this line of thought and propaganda product, for now still very instructive, products, it is not only a tool, but also a media company philosophy, or an indoctrination, from the packaging to use, it will convey it as much as possible the importance of values and attitudes, so why did he not sparing even the packaging, packing, this one plain boring step, is defined as 'Made in the story, which stood fascinating products'. He also believes that the use of its consumers, represents a way of life or their work attitude, Apple's advertising 'extraordinary' is the way it is constantly convey the concept to its customers, different rebel outstanding, just like driving a Porsche, to some extent, explains what kind of person I am, so I think to do something out of the ultimate goal is to develop the habits of users.
2. Control
Apple's products are closed, has its own set of ecosystems in the face of Microsoft's graphical interface system, Google Android, he always adhere to the principle, that is what he insists it? Jobs that what he designed a piece of art, he does not want to own something that makes him second-rate programmers to change to change, is one of the good things, the software is tailored for the hardware, the hardware but also for software unique design the only way to be perfect, not only that, he will reflect his principles hiring someone, just like first-class and working people that others are garbage, unworthy of Apple's product development, so he would say, ' some people in the eyes of others is crazy, but here I was a genius', this concept to some extent, also showed his fascination with the control of the stubborn artist. Recent looking for a job I interviewed several companies, every time I would ask, what kind of front-end you looking for? When they answer 'can get started' something to that, I basically do not consider that it is to recruit people to recruit yards agriculture, is physical engineer, porter or the code, I think he was such a hiring principles and do not hire excellent people, good engineers are geeks, have their own unique insights and enthusiasm, there is a desire for self-expression, and working-class people, will not tolerate mediocre works appeared.
3. The contact with different cultures
Understanding of his life, we will understand his character, product design, innovation and marketing, etc. How's that, from the influence of his father on his engineering, to find their own passion for electronic products, to go to India to find Zen Master , analyze their own conduct practice, shape their own philosophy, becoming a vegetarian crazy, to go to tokyo travel, in contact with Japanese design, and then served as Pixar animation studios (create toys have souls design ideas, toy Story series animation) major shareholder, will meet technical and artistic, and then to change with the Sony digital music industry, and turned to look at his life, though not particularly powerful degree, but he has been in contact with different industries and cultures, refresh their knowledge and height, never look at the issue narrowly, focusing on the product itself, rarely go to research competitors, groundbreaking change the world, so we both use their expertise to see the nature of the problem, but it can not get lost in the third of the acres, nothing or produce more to walk, it is not, look at some Do not to book their own industry also possible, remember Oh, is different from the book of their own profession.