Mozilla Firefox officially launched a new series logo, the rebranding process begins 18 months ago.
As early as July 2018, Mozilla announced plans to re-shape the Firefox brand. At that time, Mozilla product and brand design team offers two options:
The top is the main icon Firefox brand, it will be present in all series products. Mozilla hopes that this logo is the user when they hear the "Firefox" word comes to mind.
The next icon in order were: generic browser icon (including the Developer Edition and Nightly colors), the focus of the browser icon (Firefox Focus and Firefox Reality), as well as new applications and services (the last two lines of five icon).
The final, Mozilla chose the second option:
The new brand identity also includes a new palette, a new system and a modern font shape.
The company insists that the new brand appearance "is not only to identify." And said the rebranding is built on four pillars: radical, kind, open and firm conviction.
Mozilla will further expand the brand guidelines in the next few months, the new brand to perfect.
Reference: VentureBeat