Big data is becoming increasingly important in the mobile Internet era, not only because of habit fragmentation tendency of the user significantly more diversified marketing is because in many cases the user selects. Users grasp
Big data is becoming increasingly important in the mobile Internet era, not only because of habit fragmentation tendency of the user significantly more diversified marketing is because in many cases the user selects. Grasp user attributes and user efficient conversion issue is whether traditional or innovative enterprises also have to face.
We are exploring the Internet in mind when thinking in the end what is the Internet? Each with various claims, but the original aim is inseparable from data mining and analysis applications.
Concerned about big data, concerned about the Internet thinking, not gossip topic of gossip, everyone's goal is to improve business operational efficiency. But both say what relevance, big data is not a new thing, let us look at the big data analytics a classic case.
During World War II, the British bombers in the early loss so severe that the Ministry intends to cancel the fight against German native, was the face of the bomber was the only means to fight against Germany, it is likely to give up if caught completely passive on the strategy. Ever since all the top experts together to study how to reduce the loss of Air Force bombers. They analyzed data return fighter, found wings and belly up to the damage, but the problem is that if the wings and belly bomber strengthening it will make its own weight increased significantly, reducing the payload can not even take off properly; it is when everyone has to give up and accept the cancellation of the strategic bomber fleet, there was a young engineer raised a question, why the hit rate from the point of view of data and cockpit aircraft engine close to zero, contrary to common sense.
The aircraft did not fly back data is being seriously neglected part of the engine and the cockpit was hit survival rates close to zero! Since then, as long as the aircraft engine and cockpit fitted with the necessary high-strength steel, it greatly improves the chances of survival bomber. Strategic bombing continued until the end of the war and thus made a great contribution.
If the Internet thinking so powerful, like where to where subversion, in fact, nature is still big data , big data application in the field to get the most yield investment, naturally get the greatest return. Internet thinking it plainly, is how to find an effective model for different things.
Take the recent hot hand tour, the water from month to month one million is a good game is a good game running water ten million. However, when Tencent officially entered this market, all of these experts are dumbfounded, Tencent just a hand tour operators to easily tens of millions, the best water a month already 300 million. The channel has not changed, the media has not changed, how the user had changed?
Internet thinking is thinking maximize market, investment products need to meet the needs of users of human experience, rather than simply copying change skin, the devil is in the details. A "planes" so many non-users to accept the hand travel hand travel and entertainment needs of each user has, why tour operators hand before the people and then what to do, not to be accepted? Operation complex is the biggest problem. The first masterpiece of the game is not a micro-channel screen brilliant play diverse, but was able to do and fun to play, to meet the core needs of most users hand travel. Since the launch of the game industry is also not the most beautiful picture, play the most diverse, but it is precisely in a vertical field that best meet part of the user. These are also the reference QQgame years of data analysis of the model, and do make optimal deployment of the property to determine the classification of mobile Internet users.
Visible, often the Internet is not subvert the thinking people, but our perception of things (not to fly the aircraft back to make new aircraft more secure, do not play mobile games users Tencent achievements of mutual entertainment hand tour of Dacheng), human properties in fact has not changed, but each of these areas can show their form is variable.
If anyone says social relationships chain QQ and micro-channel Tencent core competitiveness, to get the user to import as the primary means of product development, then the big data era, in the era we are concerned about the Internet thinking was already behind. Two-dimensional perspective to observe three-dimensional world, has become obsolete.
