Internet thinking is not because of the Internet, nor is Internet thinking only for Internet companies. The true Internet thinking is a re-examination of the traditional enterprise value chain, which is reflected in the three levels of strategy, business and organization, as well as the various value chain links for research, production and sales. And the traditional business "value chain" has been transformed into a "value ring" in the Internet era, said Yingjun Tesco CEO Wu Junxian .
The term "Internet thinking" has been spit out by various people. Because everyone's starting point of thinking and depth of understanding are different, it is not surprising that there are differences in cognition. However, Internet thinking, as a way of thinking, can be met with so many comments, which is really very impressive.
My definition of Internet thinking: In the context of the continuous development of (mobile) Internet, big data, cloud computing and other technologies, the market, users, products, enterprise value chains, and even the entire business ecosystem the way.
Regarding some recent misunderstandings of Internet thinking, let me talk about my views.
1. It is not because of the Internet that there is Internet thinking. But because of the development of Internet technology and the constant impact on traditional business forms, this thinking has led to a centralized outbreak. The reason is simple. Productivity determines the production relationship. Changes in the technology and business level of the Internet will inevitably bring about changes in the way of thinking at the upper level.
2. Internet thinking is not a patent for Internet people. It is not because you are in an Internet company that you have this kind of Internet thinking, nor is it that traditional enterprises do not have this kind of thinking. Internet thinking is a way of thinking, it does not belong to which type of people. Many people from Internet companies do not have this kind of thinking.
3. Internet thinking is not a panacea for all diseases, but it is not a false high. Under the guidance of Internet thinking, we can re-examine some of our original business habits. The habit of fragmented reading in modern society often leads us to know nothing about it. Many people do n’t understand the Internet thinking deeply, so they just use it everywhere.
4. Most people are using Internet thinking for marketing, and few people have completed the systematic thinking of Internet thinking. After the case of selling sirloin and pancake fruit was met by most people, a lot of people used Internet thinking to package it, selling TVs, selling buns, selling sanitary ware, selling home furnishing, etc., and even people want to use the Internet Thinking to transform a young building! Having said that, using Internet thinking for marketing is also to gain eyeballs, get attention and traffic, and traffic thinking itself is also a type of Internet thinking.
5. Internet thinking, you think it is important, it is meaningful to you, you think it is not important, it is meaningless to you! For traditional enterprises and entrepreneurs, what we do is not to watch, not to Look lively here. A new business phenomenon and business logic, we have to think about how it is used for me, because we are doing business in a down-to-earth manner! If we do n’t understand, we will study and learn; if we understand, we will do it on our sleeves All right.
So, how do you understand Internet thinking? It is still the nine major thinking of "Duo Nine Sword", including: user thinking, simple thinking, extreme thinking, iterative thinking, flow thinking, social thinking, big data thinking, platform thinking , Cross-border thinking.
