As a first, the world's second Asian ICT (Information & Communication Technology, Information and Communication Technology) professional exhibition, COMPUTEX 2019 Taipei International Computer Show has grand opening. Since brings together leading technology companies from around the world, COMPUTEX exhibition has always been hailed by many global technology industry benchmark, this year's COMPUTEX also won the attention of the global media and technology industry professionals.
However, different from the past, this year's COMPUTEX exhibition before international press conference for the first time added a CEO Keynote session, and invited the Global President and CEO Dr. Lisa Su (Dr. Lisa Su) AMD as a speaker. In his speech, which, Dr. Lisa Su not only with a number of partners to jointly explore the development of high-performance computing technology and industrial distribution, but also for the first time announced a manufacturing process using 7nm sharp third-generation Opteron processors, Radeon RX 5700 Series game graphics, and code-named "Rome" second-generation processor performance EPYC Xiao Long, instantly press conference atmosphere to a climax.
So for AMD, AMD China market is what strategic position in its global distribution? In the past year, AMD in the Chinese market and has a kind of performance? Published in 2019 a new generation of products, in turn providing a boost to AMD's what rattling in the goals? Fun technology in a live interview on the global vice president of AMD, president of AMD Greater China Xiaoming Pan of them, the answer to the above questions will emerge one by one.
Surging AMD
Talking about the performance of AMD over the past year in Greater China and global markets, Xiaoming Pan can be described as very familiar.
First, in the DIY channel, which is boxed CPU market, AMD Greater China has been one of the world's most important region. Here the demand for IT products has the world's most widely used user groups, especially after last year's sharp second-generation Opteron processors on the market, the market response was very enthusiastic.
Second, in the whole market, many OEM manufacturers and even some of the white box manufacturers, have launched a sharp Opteron processor-based desktop and laptop computers, especially in the field of notebook, ultra-thin and cutting-edge game of the two forces also AMD to bring new market opportunities. 2018, AMD officially entered the field of ultra-thin notebooks, outstanding performance; in 2019, with AMD Dacentrurus 3000 series of mobile processor-based laptops are starting to come out, consumer response is very active. Whether or A + A + A combination of N, AMD platform combinations have taken a very open attitude, the future will also work with partners to continue to introduce more gaming notebook.
Third, in the server space, since the first generation of processors available EPYC Xiao Long, AMD computing market performance in the data center and high performance GPU is very strong. After the cultivation and distribution of two years, and now AMD in the data center market has established a wide range of deep ecosystem, then will be launched based on 7nm advanced process, the use of "Zen 2" architecture, code-named "Rome" second generation EPYC Xiao Long, can have up to 64 cores, performance is extremely strong, I believe will bring greater growth.
"In short, the Chinese market for AMD's global distribution plays a very important role. After years of hard work and accumulation, AMD this year launched the third generation Dacentrurus processor, Radeon RX 5700 series graphics card game, the second-generation EPYC Xiao Long processors very powerful product, I believe AMD will certainly continue to grow. "Xiaoming Pan representation.
To build great products
Face giant-level competitors still able to achieve such a good performance in the market, AMD really rely on what is the secret?
In this regard Xiaoming Pan concluded, Dacentrurus processor was able to get the majority of customers, mainly rely on the good performance, high specification, price close to the consumer and many other advantages, which is the Dacentrurus entry-level products from the flagship to , you can fast-depth market reasons.
"As we have such a semiconductor company, the most important thing is the product. If the product does not do well, others no matter how hard it is difficult to open up the situation." Xiaoming Pan said, "It's also like to thank Dr. Lisa Su proposed 'to create great products' strategy. since the launch of the first generation of AMD Opteron processors sharp, the market performance is very amazing. the second generation Dacentrurus also followed the trend of successful first-generation products, continue to maintain upward in the market booming momentum. Today, regardless of the manufacturing process, the core architecture, the cost is still all price segment layout, AMD's products are very competitive. "
潘晓明透露，在推广方面，AMD在中国市场针对锐龙整个产品线进行了布局，在每个价位段上都部署了合适的产品来满足不同用户的需求，并保证了产品的出色性价比。与此同时，AMD还非常注重宣传与销售的精准结合与配合，并且强调线上电商与线下渠道的有效规划，在加强线上电商业务的同时也在迅速拓展线下锐龙店的覆盖范围，为锐龙在中国市场的迅速普及打下了良好基础。
“行业里有竞争是好事，不但消费者有更多选择空间，而且还能更好地激励技术创新，对整个产业的良性发展也有好处。”潘晓明表示，“今年COMPUTEX公布7nm新品时，我们看到社交媒体上很多网友评论AMD Yes，大家对AMD的新产品非常关心，非常期待，这也反映了目前市场对AMD的渴望。有了如此激动人心的产品，我们也希望给消费者一个非常吸引人的性价比，同时也非常期待下半年在中国市场和全球市场都有一个非常好的市场表现。”
从“挑战者”到“领先者”
“今年是AMD成立50周年，放眼全球的IT企业，能够有50年历史的真不多。苏姿丰博士也提到，在过去的50年里，AMD曾经创下过很多第一。譬如全球首款基于x86的64位CPU、业内首款原生x86双核处理器等等。”确实AMD不仅有过辉煌，也有过低谷。在过去几年，AMD发展态势勇猛。
潘晓明也指出，2018年，AMD向业界展示了世界上首款7nm制程的x86 CPU——AMD EPYC“Rome”服务器处理器，并发布了世界首款7nm GPU——AMD Radeon VII；2019年，AMD再次用技术创造了历史。全系列基于7nm制程的高性能计算和显卡产品，全新的“Zen 2”核心，拥有顶级性能的全新12核心锐龙9系列处理器，世界首款支持PCIe4.0的AMD X570芯片组，能够在更小封装中实现难以置信的性能、功耗以及显存效率提升的RDNA游戏架构……
"In the past few years, led by Dr. Lisa Su AMD in the PC, high-end graphics, data center market introduces three new architecture, reshaping its product portfolio and technological competitiveness; On this basis, AMD also for the game, PC and data center market has brought exceptional performance products, build out AMD the past 10 years the strongest product portfolio. "Xiaoming Pan said," AMD review the way to go 50 years, beginning when AMD is a challenger, chaser, and finally we hope that AMD can become high-performance computing on all the 50th anniversary of the establishment of a leader .AMD is a milestone in the history of looking back at the same time, AMD also look forward to the next 50 years can make greater achievements. "