Reason for long-term survival of the enterprise customer needs first and foremost you do this, companies must continue to better meet customer needs, creating value for customers.
On the issue of customer value and their earnings measure, there is a paradox: the more from the self-serving motives, the more reach self-serving purposes; the contrary, the more altruistic motives from, but more to make their own living better.
Own committed a similar error. The more difficult, the more we want to be able to raise some of the per unit price, in order to be able to let loose a little brothers life, but often the price raise will face a potential loss of customers, the brothers of the day but even worse. While some projects are not of me as key projects, the price hit low, but there are a lot of people willing to join and help us, but has become one of the main stable cash flows of the company.
Create value for customers is often not easy to measure, but the price to the customer is digital deterministic, look in the eyes of customers, even if there is little sense of worth, it is impossible to do business. No one is a fool, only consider the loss is the opportunities to bring their own.
Meaning of existence of the business, is through hard work, to create value for customers to higher than expected. In which the payment of a reasonable price, in order to survive, and to include more talent. Meaning of existence of the business, is to better the achievements of more customers, rather than to accumulate wealth.