Business thinking:
The things to be done focus on the life cycle of serving customers, related people and things, as well as core competitiveness, value points, and improvement points.
Product sense:
Pay attention to how people use tools to solve things in the presence of people.
Field: people, time, place, interaction
Example: meeting place.
Reservation: I want to initiate a reservation meeting, join, then share with others, and then let others join the meeting. Interactions are: create, invite, share, hold a meeting, join a meeting
Realization medium: Dingding/outlook/outside the medium. A closed loop must be implemented inside and outside the tool. Join the meeting outside Dingding when you book a meeting.
Function: It needs to be landed on a specific module, with interaction and interface.
People often come up to give functional suggestions. You need to know what the real what is and think about it yourself. The real what is the field (people, things, time, place, and what to do), which is business thinking.
Eat, wear, live, and travel. It is the difference in the market. Freight and passenger transportation are also different in the market. Drunk driving and maintenance driving are also different in the market. (It is difficult to innovate without life knowledge, because you can't think of it )
Product sense from a technical perspective:
For example, when the chimney architecture appears, each has to repeat the construction. How to promote the product to create reusable product logic. Finally, build a reuse middle platform. Subsequent product logic uses the same set of product logic to create new products. It will reduce innovation , But save costs.
Examples: 1. Marketing activities (vouchers, red envelopes, lottery)
2. For example, different ride-hailing services (car, express, driving) order system. For example, different insurance order procedures.
3. For example, the same payment page and back office.
Author: in doing Mieya
link: https: //www.zhihu.com/question/338712864/answer/802905217
Source: know almost
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The question is relatively simple, try to answer you, these three concepts in the Internet field.
Business: Simply put, it is something to do, such as shared travel business-providing shared transportation to provide users with travel services.
Product: It is the product that supports the occurrence of business scenarios. In the Internet, it may be the official account of the app applet, etc. (It depends on which products a company chooses as business support). Let me give you an example: In order to support the shared travel business, the hello bicycle applet was designed and developed. The business will complete the service scenario in the product (such as user registration and login offline scan code riding) Of course, this business can see that the product is not only a small program bicycle, but also an important product supporting the business, so it is a composite product to complete The support of shared travel business allows users to complete shared travel scenarios.
Operation: It is the operation of the products that support the business to make the business run. This is also easier to understand. We have a shared travel business and have prepared offline bicycles and online mini programs. How can we let users use it? These are the functions of the operation module. For example, what methods or activities are used to acquire users? How to ensure that offline bicycles can be placed on street roads (to negotiate with the government) and how to regulate users' behavior of random parking? How to increase users' repeated use of their own shared travel products?
Can this be understood? The business is to determine what to do (this matter has the user demand base and the corresponding commercial value, but also includes sales, operation, ground promotion and other links . It needs a closed loop. The business owner needs to understand the entire closed loop .
The product is to support the establishment and completion of user demand scenarios in the business, that is, you confirm that you have to do a thing, what kind of product the user needs to do it (we often say that it is the core user behavior), the product is to support the business Do the corresponding design and put it into the corresponding Internet form (app, webpage, applet, official account, etc.)
Operations fall into the product, which ultimately allows the business to develop and operate. There will be a lot of things inside, and along with the problems that arise and encounter in the operation, corresponding strategy adjustments and promotion of product adjustments and even business reshaping will be carried out.
Hope that answers your question.