“We have planned and deployed supermarkets in many high-end places across the country, including: Beijing Dongdan, Wukesong, Hangzhou West Lake, Chengdu Taikoo Li, etc. Our supermarkets always choose the best locations and put the best products. In the best stores, consumers can see Yuanhang Automobile while eating, shopping, and watching movies." Recently, at the Guangzhou Auto Show, Yuanhang Automobile Chairman Yuan Qinshan shared with reporters the marketing aspects of Yuanhang Automobile layout, pointing out that Yuanhang Automobile will enhance the consumer experience by expanding the scale of supermarkets. At the same time, Yuanqinshan is full of confidence in the future development of Yuanhang Automobile, saying that it will make good products in a down-to-earth manner, improve services, and truly make the brand image of Yuanhang Automobile deeply rooted in the hearts of the people.
Reporter: Is Yuanhang Automobile a new force or an old force?
Yuanqinshan: Yuanhang Automobile can be said to be a new force or an old force. With the brand endorsement of Dayun Group, when we started to build Yuanhang Auto, a high-end luxury new energy passenger car brand, we had both experience and economic foundation, and we were an old force; Yuanhang had only been in the field of passenger cars for a few years, and we were an old force. New forces, but new energy electric vehicles have also been developed in recent years. Regardless of new forces or old forces, the most important thing is to make products that satisfy consumers. This is the key to occupying a place in the market. Yuanhang Automobile inherits the hard-core production and research strength and heavy industry quality of the Universiade Group, and gathers the world's top suppliers. It can quickly build comprehensive core competitiveness based on its existing advantageous technologies. This is also our greatest advantage.
Reporter: Yuanhang Y6 has been delivered on the 8th of this month. What is the subsequent delivery pace and future sales expectations?
Yuanqinshan: On November 8, Yuanhang Automobile has been officially launched and delivered. But before it is officially launched, we first let our employees and friends around us conduct many test drives, because no matter what brand of car, there will be various types of cars at the beginning. We want to discover and quickly solve such small problems through testing by people around us, rather than leaving these small problems to consumers for testing. In order to ultimately deliver more comfortable, smarter, and more perfect products to consumers, we only use more than 300 vehicles for testing and verification, worth hundreds of millions. Although these test vehicles will eventually be scrapped, we It is still necessary to invest firmly in order to bring consumers a continuous intelligent upgrade experience.
For example, in August this year, we drove the Yuanhang Y6 from Yuncheng to Chengdu to fully verify the performance of the product. However, at that time, the car still had many advantages that had not been fully utilized, and it was not yet ready to be officially handed over to consumers. Now after more than two months of continuous optimization and upgrading, Yuanhang Y6 is ready for official delivery, and Yuanhang H8 will be delivered next month.
Regarding the delivery pace, our current production capacity may only be a few hundred vehicles per month. It is expected that the monthly production capacity will reach one or two thousand vehicles by January next year. By then, we will be able to meet the delivery of all early orders (including Y6 and H8), and subsequent production capacity will be released It will get faster and faster.
Regarding sales expectations, I think it is okay to sell 30,000 to 50,000 units in the first year after production, that is, 2024. It is unlikely to sell 100,000 units in the first year. There is a step-by-step process for bringing a good product to the market. If quality is not considered, we can make 200,000 units, but that would be irresponsible to consumers, so we must work hard to make consumers very satisfied. products, and at the same time provide adequate services, allowing every consumer to become a free "promoter" of Yuanhang Automobile.
Reporter: What plans does Yuanhang Automobile have in terms of publicity and promotion and channel layout?
Yuanqinshan: Yuanhang Automobile is positioned as a high-end brand, so we need to place our sales channels where high-end elites can see them. There are two main channels, the first is the online channel, and the second is the high-end supermarket channel. Based on this consideration, we must first carry out overwhelming publicity on the Internet through various media. We encourage our media friends to comprehensively, deeply and accurately explore the advantages and highlights of our products from a practical perspective, and fully demonstrate good products and technologies to consumers. To this end, we will specially formulate a publicity and reward policy. The general principle is: in 2024, all media friends who participate in publicity and reporting of our products will be evaluated and rewarded twice in terms of publicity frequency, publicity quality, attention and other dimensions. , there will be a competition in the first half of the year, and the top 120 people will be given a reward of 50,000 yuan per person. Then there will be another competition at the end of the year, and the first place will be selected from these 120 people and rewarded with 1 million yuan; The second place 10 people will be awarded 500,000 yuan each; the remaining people will be awarded 50,000 yuan each. (Subject to the final policy details released later)
Secondly, we must deploy supermarkets and 4S stores across the country. We cannot allow consumers from all over the country to go to Yuncheng to test and buy cars. We must deploy stores in the core business districts of medium-sized and large cities across the country, and we must deploy them within three years. More than 1,500 stores. At the beginning, there will be at least one 4S store in each city with five or six supermarkets. Later, there will be at least two 4S stores in each city with more than ten supermarkets. At present, we have deployed in central cities such as Beijing, Shanghai, Guangzhou, Hangzhou, Chengdu, Tianjin, Chongqing, Nanjing, Zhengzhou, Xi'an, Wuhan, Changsha and so on. As of now, we have deployed 80 to 90 stores, and we expect to open them by the end of March next year. More than 100 stores have been opened and more than 300 stores will be deployed by the end of next year.
In these cities, we choose high-end core business districts. For example, in Beijing we choose Dongdan, Xidan and Wukesong, in Hangzhou we choose West Lakeside, and in Chengdu we choose Taikoo Li. We put good products in good stores and at other people's doorsteps, so that consumers can see Yuanhang cars when eating, shopping, or watching movies, and it is more convenient to test drive. Judging from the feedback from the stores that have been opened so far, the daily order volume is very considerable, which also gives us more confidence to carry out subsequent development layout work.
Reporter: In what aspects is the competitive advantage of Yuanhang Automobile compared with competing products of the same level?
Yuanqinshan: Compared with competing cars of the same level, Yuanhang Automobile has all-round advantages. Yuanhang Automobile is not inferior to luxury cars in terms of development, comfort, quality, technology, etc., but the price is quite affordable. We dare say that our comprehensive capabilities are the best in the world, and our cost is only 300,000-500,000. This is what Yuanhang products can do The confidence to win in the market.
For example, in terms of comfort, we have 27 speakers in the car. You can experience and test them at the car show. It really makes people feel like watching a blockbuster in a movie theater, even better than watching a blockbuster in a movie theater; Yuanhang Y6 second-row seats The chair backrest can realize the industry's first super recline of more than 145 degrees, which can bring users the ultimate comfortable riding experience.
In terms of power, we use an 800-volt high-efficiency silicon carbide electric drive assembly, which can explode with more than 700 horsepower and accelerate from 0 to 100 hp in just 3.2 seconds, with a very strong sense of thrust. And the Yuanhang Y6 may be the only car with a length longer than 5.2m among sedans. But if you look at our test drive, this D-class car drives like an A-class car and is very flexible.
In terms of intelligence, there are about 5,600 functions on the Yuanhang car. If you want to find a small item manually, you may not be able to find it for an hour. If you use the voice assistant, you can find it in 3 seconds. In addition, the automatic parking technology with memory function can automatically park in a fixed parking space in an underground garage after several training sessions. There are also other performances, such as charging speed, cruising range, air suspension technology and automatic road adjustment technology when encountering obstacles. We provide the ultimate experience in terms of power, comfort, safety, including intelligence, and have very strong product competitiveness.
Reporter: Yuanhang Automobile was born in the heavy-duty truck industry. As soon as it entered the new energy field, it targeted the high-end market. Where is the confidence?
Yuanqinshan: If you can make trucks well, you can make passenger cars well, but if you can make passenger cars well, you may not be able to make trucks well. The quality standards of trucks are stricter than those of passenger cars. For example, a heavy-duty truck with a load of 50 tons can travel at a speed of more than 120 kilometers per hour, and has to run an average of more than 150,000 kilometers per year. This requires extremely high vehicle control and safety. At the same time, since trucks are used to make money, there is currently no urgent need for automation and intelligent technologies, but once the costs of these technologies come down, trucks can still apply these technologies. We can be the number one private enterprise in the field of trucks. We have mature experience and good reputation in terms of product quality and technology. We are very confident that we can do a good job and succeed in making high-end passenger cars.
Reporter: What do you think of the market trend of hybrid (including extended-range) vehicles? Will Yuanhang Automobile consider deploying hybrid vehicles next?
Yuanqinshan: I personally think that hybrid (including extended-range) vehicles are just a transitional product, because 20 to 30% of hybrid vehicles use electricity and 70 to 80% of oil. We have specially made one Testing, for example, the average cost of a pure electric vehicle per kilometer is 0.2 yuan, a fuel vehicle is 1 yuan, and a hybrid (extended range) is 0.7 yuan. It is a little cheaper than a fuel vehicle, but much more expensive than a pure electric vehicle. Many foreign countries classify hybrid vehicles (extended range) as fuel vehicles, and domestic cities such as Beijing and Shanghai do not allow hybrid vehicles to have green licenses.
There are three main reasons for the good development of hybrid vehicles (extended range) at this stage: first, you can enjoy no surcharge for getting a license plate; second, you can enjoy the unlimited travel policy; third, you can use gas for long-distance travel and there is no mileage anxiety. But as The most critical thing about the gradual cancellation of these preferential policies is that with the popularization of 800V super fast charging technology, which will solve users' mileage anxiety to the greatest extent, hybrid (extended range) vehicles will begin to decline until they are eliminated. Therefore, I predict that hybrid (extended range) vehicles will only have a development period of 3-5 years.
Wang Zhen: Yuanhang Automobile will not consider deploying hybrid vehicles, but will always stick to the pure electric route. There is a saying on the Internet, "When it is fully charged, it is like a dragon, and then when it is depleted, it is like a bug." This sentence illustrates two problems. The first point is that when the battery is full, it is ok and the driving performance is barely acceptable, but when it is depleted, the battery is OK. Consumption, including its entire driving experience, is actually far behind that of a tram, which greatly reduces the customer experience.
The second point is that whether it is extended range or hybrid, from a technical structure point of view, it needs to integrate two systems into one car. It needs both an oil system and an electric system. The system itself is The complexity is very high, and in the future its reliability will be much worse than that of pure electricity. For example, at Polygala, one of our early customers may have been in operations, and they have already traveled nearly 500,000 to 600,000 kilometers. Why are they still in operation? This shows that pure electric vehicles are more reliable than hybrid (extended range) vehicles. If there are two systems, a fuel system and an electric system, in terms of the reliability of this system, the more systems there are, the more complex the structure, and the more difficult it is to ensure its overall reliability. The relative reliability is not as high as that of a pure electric system.
Reporter: New energy vehicles are now gaining momentum in going overseas. What are Yuanhang Automobile’s plans for going overseas?
Yuanqinshan: As a high-end product, Yuanhang Automobile’s layout principle in overseas markets is service first, because for overseas markets, service is even more important than quality. For example, for the current Yuanhang products, we have an overseas customer who ordered more than 500 vehicles from us and paid the deposit, but we still cannot deliver them to him immediately because we first need to verify them in the domestic market and then expand our overseas service network. Only when the layout is in place can large-scale overseas sales begin. In the past, many motorcycle brands quickly occupied overseas markets, but they only focused on sales and did not care about after-sales service. They advanced quickly and retreated quickly. The main reason was that the service could not keep up. Therefore, when we build Yuanhang Auto, we must learn from this lesson and put service first. In terms of overseas layout, we do not want to deliver large quantities to consumers immediately, but must first conduct sufficient market verification in China to ultimately ensure that the products delivered to consumers are reliable.
Media comments on Yuanhang:
It is both a new force and an old brand. Yuanhang Automobile not only has the comprehensive strength of an old brand, but also has the courage of new forces to enter and compete. More importantly, Yuanhang Automobile can always have insight into consumers' car needs, never forget its original intention, strictly demand itself, make reasonable plans for product channels, carefully polish product quality, and strive to bring the best to consumers. Products, best service. This time, with the help of the Guangzhou Auto Show, the public can further understand the competitive advantages, market layout and development plan of Yuanhang Automobile. As a high-end brand, Yuanhang Automobile starts from the high end and moves towards the high end, bringing consumers not only products, but also more product added value. Now, with the official delivery of Yuanhang Y6 and the continued layout of Yuanhang supermarkets across the country, more and more consumers will personally experience the technological charm and precision workmanship of Yuanhang Automobile, and I believe the market will also bring excellent feedback. .